Sharing a pack at breakfast
If several people are eating, the number of sponge cakes and the total weight matter more than just the front of the pack. Jumbo lists a standard pack of 10, while Albert Heijn offers a pack with 12 portions.
For a weekend breakfast with several people, a pack of 10 to 12 regular Dutch sponge cakes is a sensible choice. If you want smaller portions for lunchboxes later, look for mini sponge cakes or individually wrapped ones. Choose a wholemeal variety if you want to compare fibre content, but check the sugar per 100 g too. Always check the current ingredients, allergens and use-by date on the packaging.
If several people are eating, the number of sponge cakes and the total weight matter more than just the front of the pack. Jumbo lists a standard pack of 10, while Albert Heijn offers a pack with 12 portions.
If you also want to fill lunchboxes after weekend breakfast, look for mini sponge cakes or individually wrapped ones. Check how many pieces and how many grams are actually in the pack.
If you’re choosing between regular, wholemeal and milk-coated sponge cakes, compare the nutritional information per 100 g. Check the allergen information for the specific variety too.
First decide whether the sponge cakes are mainly for everyone to share at breakfast or for individual portions later. Then compare the weight and, if they matter to you, the nutritional information and allergens for each variety.
| What to consider | What to check | Who it’s for |
|---|---|---|
| Enough to share | Check the number of pieces and the total weight. Jumbo lists 10 regular sponge cakes in 300 g; Albert Heijn lists 12 portions in 360 g. | If there are several people at the table, I want to know whether the pack has a portion for everyone. Around 31% of consumers prioritise having enough pieces to share. |
| Portions for later | Check whether they’re mini cakes or individually wrapped, and how much each portion weighs. Jumbo Mini Eierkoeken contains 10 portions of 25 g; Albert Heijn says Bolletje Brosse eierkoek melk is individually wrapped. | For lunchboxes, I want to be able to portion out smaller servings without using the whole pack at once. For around 23% of consumers, portioning is the biggest consideration. |
| Ingredients and allergens | Read the current ingredients list and allergen information for the variety you choose, including any warnings about traces. The Netherlands Food and Consumer Product Safety Authority stresses that allergen information must be available before purchase. | If I need to avoid an ingredient, I want to be able to check what’s in these particular sponge cakes before buying them. Around 23% of consumers give this check top priority. |
| Wholemeal and fibre | Compare fibre and sugar per 100 g. Albert Heijn lists 3.5 g of fibre per 100 g for AH Eierkoeken volkoren; Jumbo lists 3.9 g of fibre and 33.6 g of sugar per 100 g for Jumbo Eierkoeken Volkoren. | If I’m looking for a wholemeal sponge cake, I want to compare the fibre content without overlooking the rest of the nutritional information. For around 23% of consumers, this comparison is the main reason for choosing between varieties. |
A pack with more sponge cakes doesn’t necessarily have larger portions: the regular packs from Jumbo and Albert Heijn we looked at differ in both the number of pieces and the total weight.
Before choosing a pack for the weekend, consider how many people are eating and the weight of each portion.
The wholemeal varieties from Albert Heijn and Jumbo that we looked at list sugars and ingredients containing gluten. The term wholemeal alone doesn’t tell you whether a product is suitable for someone with a food allergy.
Check the nutritional information and current allergen information on the packaging for each product.
Regular, mini, wholemeal and milk-coated varieties contain different ingredients. For Bolletje Brosse eierkoek melk, Albert Heijn also lists possible traces of nuts and sesame, among other things.
Check the packaging of the variety you’re buying, even if you already know the brand.
AH offers regular sponge cakes in a 360 g pack with 12 portions, as well as a 360 g wholemeal variety.
Jumbo offers regular sponge cakes in packs of 10, mini sponge cakes in packs of 10, and a 300 g wholemeal variety.
Bolletje Brosse eierkoek melk is a crisp variety with a milk coating, sold as 10 individually wrapped cakes weighing 155 g in total.
ALDI lists Heerlijck Banket free-range egg cakes in a pack of 12 weighing 360 g.
Lidl lists a 12-piece pack of sponge cakes as an in-store product.
Choose a pack with enough pieces for the number of people eating and any portions you want to save for later. Jumbo lists 10 regular sponge cakes in 300 g; Albert Heijn lists 12 portions in 360 g.
Mini sponge cakes can be handy if you want to portion out smaller servings in advance. Jumbo Mini Eierkoeken contains 10 portions of 25 g; also check the ingredients and nutritional information for this variety.
The wholemeal sponge cakes from Albert Heijn and Jumbo that we looked at aren’t gluten-free: their ingredients include cereals containing gluten. Check the current allergen information on the packaging for each variety.
Allergen information should be shown on the label of pre-packed sponge cakes sold in the Netherlands. The Netherlands Food and Consumer Product Safety Authority says this information must also be available before purchase; check the details for the product you choose.
Follow the storage instructions on the packaging. For the sponge cakes we looked at, Albert Heijn recommends sealing the pack carefully after use; check the date and instructions on your own pack too.