Who is each option best suited to?

People handing out snacks to take away

If you don’t want to cut anything up on the spot, check how many individually wrapped portions there are. For example, Jumbo lists a Peijnenburg pack of spiced breakfast cake with ten individually wrapped slices of 28 g each.

Gift-givers looking for something to share

If the pack is also meant as a thank-you gift, a chocolate assortment could be a good choice. Albert Heijn describes a merci Gift Box containing 32 individually wrapped pieces in eight varieties. Check the ingredients and storage advice on the box you choose.

Shoppers who need to check allergens in advance

If you’re buying for people with different food allergies, read the ingredients and allergen information on the exact pack you’ve chosen. The Netherlands Food and Consumer Product Safety Authority notes that allergen information for prepacked products must appear on the label.

What should you look for when choosing?

Decide whether you mainly want a snack to hand out individually or a gift to share. Then compare the portions, nutritional information and allergens on the pack you’re planning to buy.

What to consider What to check when buying Who is this important to?
Sharing and taking along Count the individually wrapped portions and check the weight of each one. If I want to give everyone their own snack quickly, I look for portions that don’t need to be cut up first. For around 25% of consumers, ease of sharing is the top priority.
Gift and choice of flavours Check the packaging, the number of pieces and the flavours included. For a thank-you gift, I want to hand over something that recipients can choose from. That’s the main reason for choosing it for around 25% of consumers.
Sugars, fibre and portions Compare sugars and fibre per 100 g; also check the nutritional information per portion and the portion size. When I’m choosing between different types of spiced breakfast cake, I want to know what the difference on the label means for my portion. Around 19% of consumers give this nutritional information top priority.
Allergens Read the ingredients, allergen information and any warnings about traces on the current pack. When sharing with a mixed group, I want to check in advance who the product is suitable for. For around 31% of consumers, this is their first concern.

Common pitfalls

  • Assuming spiced breakfast cake and chocolate boxes are the same kind of treat

    Individually wrapped spiced breakfast cake makes it easier to hand out snacks; a chocolate box may be intended as a thank-you gift or an assortment to share. Packaging that suits one purpose won’t necessarily provide enough portions or the right presentation for the other.

    First decide whether you want to hand out individual snacks or give a gift. Then check the number of pieces, portion size and packaging.

  • Choosing a chocolate assortment without checking all the allergens

    Different varieties in one box may contain different ingredients. The product name alone won’t tell you whether every variety is suitable for the recipients.

    Before handing out the box, check the current label for the variety you’ve chosen, including any warnings about possible traces.

  • Relying on product information you looked at earlier

    The pack or assortment you eventually buy may differ from the one you looked at online earlier.

    Just before buying, check the version you’ve chosen and read the label on the pack again.

Brands worth considering

Peijnenburg

A brand to consider if you’re looking for spiced breakfast cake in individual snack portions.

  • Jumbo lists a plain pack with ten individually wrapped slices of 28 g each.
  • This plain variety contains rye and may contain milk and nuts; check the label on the variety you buy.

merci

A chocolate gift to consider when a thank-you and a choice of flavours are important.

  • The 400 g Gift Box described by Albert Heijn contains 32 individually wrapped pieces in eight varieties.
  • The product information for this box lists several allergens and says it should be protected from heat. This doesn’t necessarily apply to other merci packs.

Celebrations

A brand with mixed chocolate packs for sharing.

  • Jumbo lists a 340 g Celebrations Chocolate Mix among its chocolate gifts.
  • Check the number of pieces, ingredients and allergens on the pack you choose; information for a different mix or pack size isn’t interchangeable.

Products for a snack or sharing

This selection includes spiced breakfast cake for a snack and chocolate products for a gift or sharing. When choosing, focus on whether the pack suits the number of recipients and their allergies.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

A spiced breakfast cake option if you want to take snacks with you or hand them out. Before sharing, check the individual packaging, ingredients and allergens on the label; don’t assume how much sugar it contains from the product name.

View at Joybuy
merci Petits Chocolate Collection 125 g

merci Petits Chocolate Collection 125 g

A chocolate assortment to consider for a small thank-you gift. Check the pack you choose for the number of pieces, whether they’re individually wrapped and which allergens are listed.

View at Joybuy
Milka Thank You Pralines Milk Cream 110 g

Milka Thank You Pralines Milk Cream 110 g

Pralines for anyone looking for a chocolate thank-you gift. If you’re buying for several people, check how many pieces there are, and read the ingredients and allergens on the pack before sharing.

View at Joybuy
Milka Chocolate Assortment Party Pack 143 g

Milka Chocolate Assortment Party Pack 143 g

A chocolate assortment for sharing. To plan portions, check the number of pieces and how they’re individually packaged; also check the allergens and storage advice.

View at Joybuy
g'woon Breakfast Cake, 6 pieces

g'woon Breakfast Cake, 6 pieces

A spiced breakfast cake option with six pieces for a snack. If you want to hand them out without any preparation, check whether the pieces are individually wrapped; for a per-portion comparison, read the nutritional information on the label.

View at Joybuy

Frequently asked questions

How do I check for allergens when handing out spiced breakfast cake or chocolate?

Before sharing, read the label on each pack you’ve chosen and make the allergen information available to recipients. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products must appear on the label. If you have an assortment, also check whether the different varieties contain different ingredients.

Can a chocolate box be left out in a warm festival environment?

Follow the storage advice for the specific box, and don’t assume the same conditions apply to all chocolate products. The merci Gift Box described by Albert Heijn should be protected from heat.

Does spiced breakfast cake with less sugar always contain more fibre?

No, you can’t tell from the name. The Netherlands Nutrition Centre gives different average values for regular spiced breakfast cake and versions with less sugar, but these category figures aren’t nutritional values for a specific variety. So compare the sugars and fibre per 100 g and per portion on the labels.

Does baker’s salt mean that all spiced breakfast cake contains iodine?

No, that conclusion doesn’t follow from the Dutch rules on iodine in bakery products. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine may be present through baker’s salt. If this is relevant to your choice, check the ingredients of the spiced breakfast cake you’ve chosen.