What should you look for when choosing?
Decide whether you mainly want a snack to hand out individually or a gift to share. Then compare the portions, nutritional information and allergens on the pack you’re planning to buy.
| What to consider |
What to check when buying |
Who is this important to? |
| Sharing and taking along |
Count the individually wrapped portions and check the weight of each one. |
If I want to give everyone their own snack quickly, I look for portions that don’t need to be cut up first. For around 25% of consumers, ease of sharing is the top priority. |
| Gift and choice of flavours |
Check the packaging, the number of pieces and the flavours included. |
For a thank-you gift, I want to hand over something that recipients can choose from. That’s the main reason for choosing it for around 25% of consumers. |
| Sugars, fibre and portions |
Compare sugars and fibre per 100 g; also check the nutritional information per portion and the portion size. |
When I’m choosing between different types of spiced breakfast cake, I want to know what the difference on the label means for my portion. Around 19% of consumers give this nutritional information top priority. |
| Allergens |
Read the ingredients, allergen information and any warnings about traces on the current pack. |
When sharing with a mixed group, I want to check in advance who the product is suitable for. For around 31% of consumers, this is their first concern. |
Products for a snack or sharing
This selection includes spiced breakfast cake for a snack and chocolate products for a gift or sharing. When choosing, focus on whether the pack suits the number of recipients and their allergies.
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Snelle Jelle Breakfast Cake Less Sugar-Free 250 g
A spiced breakfast cake option if you want to take snacks with you or hand them out. Before sharing, check the individual packaging, ingredients and allergens on the label; don’t assume how much sugar it contains from the product name.
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merci Petits Chocolate Collection 125 g
A chocolate assortment to consider for a small thank-you gift. Check the pack you choose for the number of pieces, whether they’re individually wrapped and which allergens are listed.
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Milka Thank You Pralines Milk Cream 110 g
Pralines for anyone looking for a chocolate thank-you gift. If you’re buying for several people, check how many pieces there are, and read the ingredients and allergens on the pack before sharing.
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Milka Chocolate Assortment Party Pack 143 g
A chocolate assortment for sharing. To plan portions, check the number of pieces and how they’re individually packaged; also check the allergens and storage advice.
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g'woon Breakfast Cake, 6 pieces
A spiced breakfast cake option with six pieces for a snack. If you want to hand them out without any preparation, check whether the pieces are individually wrapped; for a per-portion comparison, read the nutritional information on the label.
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Frequently asked questions
How do I check for allergens when handing out spiced breakfast cake or chocolate?
Before sharing, read the label on each pack you’ve chosen and make the allergen information available to recipients. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products must appear on the label. If you have an assortment, also check whether the different varieties contain different ingredients.
Can a chocolate box be left out in a warm festival environment?
Follow the storage advice for the specific box, and don’t assume the same conditions apply to all chocolate products. The merci Gift Box described by Albert Heijn should be protected from heat.
Does spiced breakfast cake with less sugar always contain more fibre?
No, you can’t tell from the name. The Netherlands Nutrition Centre gives different average values for regular spiced breakfast cake and versions with less sugar, but these category figures aren’t nutritional values for a specific variety. So compare the sugars and fibre per 100 g and per portion on the labels.
Does baker’s salt mean that all spiced breakfast cake contains iodine?
No, that conclusion doesn’t follow from the Dutch rules on iodine in bakery products. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine may be present through baker’s salt. If this is relevant to your choice, check the ingredients of the spiced breakfast cake you’ve chosen.