Which format works best for you?

Hosts who want to serve without slicing

If the number of guests varies, individually wrapped slices can go straight on the table. Peijnenburg, for example, lists ten individually wrapped 28 g slices. For other multipacks, check that the portions really are individually wrapped.

Families who want portions to take away

If you’d like to pack any leftovers in a lunchbox or work bag after coffee, individual wrappers are handy. Peijnenburg describes its 10-pack as portions for school, work and on the go; check whether the number of pieces also suits your coffee get-together.

Shoppers comparing labels

If you’re keeping an eye on sugars, fibre or ingredients, compare the nutritional information for the exact variety, both per 100 g and per portion. For guests with allergies, the ingredients and allergen information on the current packaging are what matter.

What should you look for when choosing?

Before coffee with friends, decide whether you’ll serve slices on a plate or hand out individual portions to take away. Then compare the number of pieces and the label for the variety you’re considering.

What to consider What to check Who is this important to?
Ready to serve The number of portions and whether each piece is individually wrapped. If friends arrive at different times, I want to be able to put pieces out without slicing first. Around 33% of consumers prioritise being able to serve portions straight away.
Portions for later The number of pieces left over and how each portion is packaged. I want to be able to pop any leftovers easily into a lunchbox or bag. Around 27% of consumers prioritise portions they can take away.
Nutritional information Sugars and fibre per 100 g and per portion; for varieties with no added sugars, check the ingredients too. I want to know what I’m serving per slice, rather than relying on the wording on the front of the pack. The label is the first thing around 20% of consumers consider.
Ingredients and allergens The ingredients and allergen information on the packaging of the variety you’ve chosen. If a guest has an allergy, I want to know what’s in this particular cake before serving it. For around 20% of consumers, checking this comes first.

Common mistakes

  • Assuming every multipack contains individually wrapped pieces

    The number of pieces on the pack doesn’t automatically tell you how they’re wrapped. This matters most if you want to send portions home with your guests.

    Check that the packaging explicitly says each piece is individually wrapped. You can also serve a sliced cake on a plate, but it’s a different way of handing out portions.

  • Reading ‘no added sugars’ as ‘sugar-free’

    According to Peijnenburg, its no-added-sugar variety still contains 4.9 g of sugars per 100 g. Xylitol is also listed for this variety.

    Check the ‘of which sugars’ line, the ingredients and any warnings on the packaging of your chosen variety. PLUS warns that xylitol is not suitable for animals.

  • Relying on the brand name for all your guests

    Ingredients and potential allergens vary between varieties. The rye-containing multipacks described may also carry warnings about milk, nuts or other cereals containing gluten.

    Ask guests about any relevant allergies in advance, then check the label on the pack you’re actually using just before serving.

Brands compared

Peijnenburg

Peijnenburg offers both larger spiced breakfast cakes and individually portioned packs. For serving and taking away, its plain 10-pack of ten individually wrapped 28 g slices is one example.

  • You can compare a format with individual portions against a larger cake.
  • According to the product information, the plain 10-pack contains rye and may also contain milk, hazelnuts, almonds and other cereals containing gluten.

Snelle Jelle

PLUS lists a plain spiced cake in a 9-pack. The number of pieces is useful when planning a coffee table, but check the packaging if each piece needs its own wrapper.

  • The 9-pack gives you a clear number of pieces to plan around.
  • The label described lists rye flour and notes possible traces of milk and nuts, among other things.

PLUS

PLUS Ontbijtkoekrepen Naturel is a 330 g pack of six. It’s worth comparing this format if six portions suit your plans.

  • The number of pieces and total weight are listed for this variety.
  • The product information lists rye and gluten and warns that it may also contain milk and nuts, among other things. Check the current label before serving it to your guests.

Goud Gebakken

ALDI describes Goud Gebakken Koekhappers as six individually wrapped pieces of spiced or breakfast cake.

  • Six individual wrappers make the number of portions ready to hand out clear.
  • Check the packaging of your chosen variety for ingredients, allergens and nutritional information.

Spiced breakfast cake on Joybuy

These products offer two ways to serve spiced breakfast cake with coffee: a pack of individual portions to hand out, or sliced cakes that you can serve yourself. If you choose a sliced cake, check that the packaging suits your plans for any portions left over.

Snelle Jelle Breakfast Cake Less Sugar-Free 250g

Snelle Jelle Breakfast Cake Less Sugar-Free 250g

A handy choice for coffee when you want to hand out individual portions or take some with you; the product information describes five individually wrapped bars. Don’t assume it’s sugar-free from the product name: check the ingredients and nutritional information on the label. If you have allergies, check the current allergen information too.

View on Joybuy
g'woon spiced breakfast cake, 6 pieces

g'woon spiced breakfast cake, 6 pieces

An option if you’d like to arrange the pieces on a plate for coffee. The product name lists six pieces; check the packaging if you want to send individually wrapped portions home with your guests.

View on Joybuy
g'woon sliced wholemeal spiced breakfast cake, 485 g

g'woon sliced wholemeal spiced breakfast cake, 485 g

For anyone who wants to put sliced spiced breakfast cake on the table and decide how many slices to serve. The product name lists 485 g. Check the current ingredients and allergen information before serving this cake to guests with allergies.

View on Joybuy

Frequently asked questions

Is a multipack always more convenient than a large spiced breakfast cake?

No. Individually wrapped portions work well if guests are helping themselves or you want to send portions home with them; a large cake is a good choice if you’re serving slices straight away on a plate. With a multipack, check the wrappers, not just the number of pieces.

How do I work out how much spiced breakfast cake I need for guests?

Count how many portions you want to serve, and whether you’d like any left over or to send some home with your guests. Peijnenburg lists ten individually wrapped 28 g slices in its plain 10-pack; with a large cake, you decide how many slices to cut.

Is spiced breakfast cake with no added sugars also sugar-free?

No, that wording doesn’t mean it’s sugar-free. Peijnenburg lists 4.9 g of sugars per 100 g for its no-added-sugar variety. Check the nutritional information and ingredients for the exact variety; if it contains xylitol, the warning about animals is relevant too.

What should I check if a guest has an allergy?

Check the ingredients and allergen information on the current packaging of the cake you’re planning to serve. Rye is listed for the multipacks described, and they may carry warnings about milk, nuts or other cereals containing gluten. The brand name alone isn’t enough to assess a particular variety.

Does spiced breakfast cake always contain iodine because it uses baker’s salt?

No, you can’t assume that for every spiced breakfast cake. The Netherlands Nutrition Centre lists baker’s salt as a product with added iodine, but the name ‘spiced breakfast cake’ doesn’t tell you which salt was used in a particular cake. Check the ingredients on the packaging of the variety you’ve chosen.