Anyone looking for something sweet in the afternoon
Choosing between chocolate spiced breakfast cake, the classic version and a separate chocolate snack to enjoy during a break.
Who is this choice relevant to?
Anyone comparing labels
If you have the same afternoon snack regularly, check the sugars, fibre, ingredients and allergens in your chosen variety.
Anyone wanting to take a snack with them
Looking for a bar or individually wrapped portion to take on the go, and checking how much is in the pack.
What should you look for when choosing?
First decide whether you’re looking for something to have with your afternoon snack or chocolate to give as a gift or share. If you’re comparing varieties of spiced breakfast cake, consider the flavour, nutritional information and packaging.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Chocolate flavour | Check whether you’re choosing chocolate spiced breakfast cake or a separate chocolate snack; check the portion size and allergens. | If I want my afternoon break to feel like a treat, I’m looking for a flavour that fits. For around 36% of consumers, flavour is the deciding factor. |
| Sugars and fibre | Compare the nutritional information per 100 g and per portion for the specific varieties you’re considering. | If I eat a snack regularly, I want to know how much sugar and fibre my portion contains. Around 29% of consumers make this comparison a priority. |
| Taking it with you | Check whether the portions are individually wrapped and how many grams are in each bar or slice. | When I’m on the go, I want to take a portion with me without having to cut a large cake. This convenience is a priority for around 21% of consumers. |
| Sharing | Check the net weight, how many portions you can get and whether the cake is already sliced. | If we’re sharing something at home, I’m looking for a pack that provides several portions. For around 14% of consumers, sharing is the main reason for choosing a particular size. |
Common mistakes
-
Reading ‘no added sugars’ as ‘sugar-free’
These claims don’t mean the same thing. Even with spiced breakfast cake that has no added sugars, the amount of sugars in your chosen portion still matters.
Check the nutritional information per 100 g and per portion rather than relying only on the front of the pack.
-
Skipping the allergen label on a chocolate variety
Ingredients and warnings can vary between varieties. For example, Peijnenburg states that its individually wrapped plain variety may contain milk, hazelnuts, almonds and other cereals containing gluten.
If you have an allergy, check the current ingredients and any ‘may contain’ warnings on the packaging of the specific product.
-
Treating a pack of bars and a large cake as the same size
An individually wrapped bar and a large, sliced or unsliced spiced breakfast cake aren’t equally convenient for taking with you or sharing.
Compare the total weight, portion size and type of packaging with when and where you plan to eat it.
Brands to consider
Peijnenburg
Peijnenburg offers wholegrain spiced breakfast cake and individually wrapped varieties, including a chocolate version.
- The sliced wholegrain variety states that it contains 37% wholemeal rye flour.
- Check the ingredients and possible allergen warnings for each variety.
AH
Albert Heijn lists classic and chocolate spiced breakfast cake in its product range.
- The product listings give you a starting point for exploring different varieties.
- Albert Heijn notes that ingredients, nutritional values and allergen information may change, so check the packaging.
Koek & Bakker
ALDI offers an unsliced pearl sugar variety and a sliced wholegrain variety under this brand.
- The listed packs weigh 465 g and 485 g respectively, and differ in whether they’re sliced.
- Compare the nutritional information for the specific varieties; the packaging format alone doesn’t tell you anything about it.
Tastino
Lidl lists a Tastino spiced breakfast cake product.
- A supermarket own-brand option to consider when browsing spiced breakfast cake.
- Check the packaging of your chosen variety for ingredients and nutritional information.
Related Joybuy products
Related products will appear here soon.
Frequently asked questions
Is chocolate spiced breakfast cake the same as a box of chocolates to give as a gift?
No. Chocolate spiced breakfast cake is a cake, while a box of chocolates is usually something you choose to give as a gift or share. Decide what kind of treat you’re looking for, then check the contents, ingredients and allergens of the product you choose.
When should I check for allergens in spiced breakfast cake?
Check the current label if you or the person you’re buying for has an allergy, as ingredients and possible traces can vary between varieties. For example, Peijnenburg states that its individually wrapped plain variety may contain traces of milk, hazelnuts, almonds and other cereals containing gluten.
Is a bar or a large spiced breakfast cake better for taking on the go?
An individually wrapped bar is a good choice if you want to take a single portion with you without cutting anything. A large cake is more suitable if you want several portions at home. Compare the weight per portion and check whether the large cake is already sliced.