Which packaging works best for you?

Parents who want to fill party bags quickly

An individually wrapped slice gives each child a set portion, with no need for you to cut it yourself. Check that there are enough slices and that the cake you choose meets the school or after-school club’s rules.

Parents who need to consider allergies and rules

Ask about any restrictions that apply to the group before choosing a pack. Rye and other gluten-containing cereals are found in the spiced breakfast cakes mentioned here. The possible presence of other allergens may also be important.

Parents weighing up portion size and ingredients

The Netherlands Nutrition Centre recommends keeping portions small for treats. If you’re also keeping an eye on sugars, compare the nutrition information per portion. However, consider a ‘no added sugars’ claim separately from allergens and the portion size you choose.

What should you look for when choosing?

Start by checking what’s allowed in the classroom or at the after-school club, and what’s suitable for the children. Then choose between a sealed portion for each party bag and a sliced loaf that you can portion yourself.

What to consider What to check before buying Who is this most important for?
Allergens and rules Ask about the school or after-school club’s rules and check the ingredients, allergens and ‘may contain’ information on the current packaging. If a child can’t eat certain foods, I want to avoid giving them an unsuitable treat. An estimated 36% of consumers put this check first.
Ready to hand out Check the number of slices, the weight per slice and whether each one is individually wrapped. When filling lots of party bags, I want to be able to pick up one sealed portion for each child. An estimated 29% of consumers prioritise this convenience.
Portion size and sugars Compare the nutrition information per portion. If you’re choosing a no-added-sugars variety, check the other ingredients too. I want to give a small treat and weigh up its ingredients, without treating a sugar claim as a verdict on the whole cake. An estimated 21% of consumers make this their top priority.
Portioning it yourself Compare the size of the loaf with the number of party bags you need and decide in advance how you’ll divide the slices. For a larger group, I want to decide how much cake goes in each bag, even if it takes a little preparation. An estimated 14% of consumers value this flexibility most.

Common mistakes

  • Assuming ‘no added sugars’ means allergen-free

    A claim about sugars says nothing about whether a product is suitable for someone with an allergy. The Peijnenburg no-added-sugars variety mentioned here contains rye.

    Check the sugar claim, ingredients and allergens separately, and make sure the treat meets the rules for the group.

  • Overlooking the trace warning on individually wrapped slices

    Peijnenburg’s 10-pack of original slices contains rye flour and states that it may contain milk and nuts, among other allergens. Putting a slice in its own bag doesn’t change this allergen information.

    Even when slices are individually wrapped, read the label on the packaging you’re actually handing out.

  • Buying a large loaf without planning the portions

    With a sliced loaf, you decide how much each child gets. The Netherlands Nutrition Centre recommends keeping treat portions small.

    Count the party bags in advance and decide how you’ll divide the slices, so the amount you buy is right for the group.

Brands to consider

Peijnenburg

Offers individually wrapped spiced breakfast cake, which is worth considering if you want one portion per party bag.

  • Peijnenburg says its 10-pack of original slices contains ten individually wrapped 28 g portions. There’s also an individually wrapped 8-pack with no added sugars.
  • Check the allergens for each variety. The 10-pack of original slices contains rye flour and states that it may contain milk and nuts, among other allergens.

Albert Heijn

Its sliced original spiced breakfast cake is an option if you want to portion it into party bags yourself.

  • Albert Heijn lists AH Original Sliced Spiced Breakfast Cake as a 485 g pack with sixteen 30 g portions.
  • The product information lists rye and gluten-containing cereals. Check the current packaging before handing it out to a group.

Jumbo

Offers sliced spiced breakfast cake if you’d like to portion it yourself.

  • The Jumbo Sliced Spiced Breakfast Cake pack mentioned here contains 475 g.
  • Jumbo lists gluten, rye and wheat for this pack. Check the specific variety separately if you also want to assess its ingredients or a sugar claim.

PLUS

Offers a range of spiced breakfast cakes, including sliced original, wholemeal and zero varieties.

  • PLUS lists its sliced original variety in a 485 g pack, which you can divide between party bags yourself.
  • The original variety contains rye and, according to the product information, may contain wheat, barley and oats.

ALDI

Goud Gebakken Koekhappers are worth considering if you’re looking for smaller, individually wrapped pieces rather than a large loaf.

  • ALDI lists six individually wrapped pieces of spiced cake or breakfast cake.
  • Check the packaging in store to see which variety you’re buying and which ingredients and allergens apply.

Lidl

Lists a 485 g zero spiced breakfast cake as an in-store product.

  • The pack size listed makes it possible to work out how many loaves you’ll need for the group before buying.
  • Check the label in store for the ingredients, allergens and nutrition information for this variety.

Spiced breakfast cake at Joybuy

If you’re putting a portion of spiced breakfast cake in each party bag, this is a product to assess by pack size and label. Before buying, work out how many portions you need for the group.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

For a party bag, the key things to consider are whether the portion suits the number of children and whether it meets the school or after-school club’s rules. Check the current packaging for the ingredients, allergens and nutrition information.

Pack size: 250 g. Don’t assume a specific amount of sugars per portion from the product name.

View at Joybuy

Frequently asked questions

Should I check with the school or after-school club first to see if spiced breakfast cake is allowed?

Before buying, ask what rules apply to the group. The Netherlands Nutrition Centre also recommends checking whether any children avoid certain products because of an allergy or religious beliefs.

Is spiced breakfast cake suitable for children who can’t eat gluten?

Don’t assume it is: the Peijnenburg, Albert Heijn, Jumbo and PLUS products mentioned here list rye or other gluten-containing cereals. Check the allergens and any ‘may contain’ warnings on the current packaging for each child.

Is spiced breakfast cake with no added sugars automatically a suitable treat?

No. That claim doesn’t tell you whether the portion is right for the group or whether the product is suitable for someone with an allergy. Check the nutrition information, ingredients and allergens for the variety you choose, as well as the school or after-school club’s rules.

How should I store an opened loaf before filling the party bags?

Follow the storage instructions and use-by or best-before date on the packaging you buy. Albert Heijn advises storing its sliced original spiced breakfast cake in a cool, dark, dry place. Jumbo advises storing its sliced spiced breakfast cake in a cool, dry place.

Does bakers’ salt mean that all spiced breakfast cake contains iodine?

No, you can’t tell that from the product category alone. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through the addition of bakers’ salt, subject to the stated conditions. Check the product information to assess the ingredients of a specific cake.