Who is a multipack useful for?

Sporty types who like to pack individual snacks

If you want to pop a portion in your gym bag or lunchbox without cutting it, check whether the pieces are individually wrapped. Albert Heijn lists ten individually wrapped 28 g slices in the Peijnenburg 10-pack; ALDI lists six individually wrapped Goud Gebakken cake bites.

Shoppers comparing sugars and ingredients

A claim on the front of the pack doesn’t tell you everything about what’s in each portion. Compare the nutrition information per 100 g and per portion. For varieties with sweeteners, check the ingredients and any warnings too.

Shoppers who need several portions

If you’re planning snacks for different days, both the number of pieces and the total weight matter. A six-pack and a ten-pack contain different amounts; also check whether each piece has its own wrapper.

What should you look for when choosing?

When choosing a spiced breakfast cake multipack for your gym bag, first decide whether you need individually wrapped portions. Then check the nutrition information and how much you actually want to take with you or keep at home.

What to consider What to check when buying Who it matters to
Individual portions Check whether each piece is individually wrapped and how much a portion weighs. I want to put a snack in my gym bag without having to cut a slice first. For around 42% of consumers, individually wrapped portions are the top priority.
Sugars, fibre and sweeteners Read the nutrition information per 100 g and per portion, and check the ingredients and any warnings for that variety. If I’m considering a variety with a sugar claim, I want to know what that claim means for the portion I’ve chosen. Around 33% of consumers say this information is their top priority.
Pack size Compare the number of pieces, the total weight and whether the pieces are individually wrapped. If I’m buying snacks for several occasions, I want enough portions at home without taking more than I need. Pack size is the top priority for around 25% of consumers.

Common mistakes

  • Comparing only the number of pieces

    Ten 28 g slices make up a different pack from six portions weighing 300 g in total. The number of pieces doesn’t tell you how much cake you’ll be taking each time.

    Compare the weight per portion and the total weight, and check whether the pieces are individually wrapped.

  • Assuming ‘no added sugars’ means ‘sugar-free’

    According to the product information, the Peijnenburg 8-pack also contains naturally occurring sugars. A ‘less sugar’ claim is also a comparison with another product; it doesn’t mean the product contains no sugars.

    Check the sugars per 100 g and per portion. If the pack says ‘less sugar’, find out what the manufacturer is comparing it with.

  • Overlooking ingredients and warnings

    The spiced breakfast cake varieties mentioned may contain rye and cereals containing gluten; milk or nuts are also listed as potential allergens for some varieties. Products containing xylitol may carry a warning that excessive consumption can have a laxative effect.

    Check the label of the exact variety every time you buy, especially if allergens or sweeteners are important to your choice.

Brands and packs compared

These examples show the different pack types and label details you can compare. The information applies to the varieties mentioned, not to every product from each brand.

Peijnenburg

Spiced breakfast cake in portion packs, including a plain 10-pack and an 8-pack made to a different recipe.

  • Albert Heijn lists ten individually wrapped 28 g slices in the 10-pack.
  • The 8-pack lists xylitol and carries a warning that excessive consumption may have a laxative effect. Compare each variety using its own label.

Jumbo

Own-brand pack labelled ‘Less Sugar’, with six portions weighing 300 g in total.

  • Jumbo says this variety contains 30% less sugar than Jumbo plain spiced breakfast cake bars; this comparison doesn’t apply to all spiced breakfast cakes.
  • The product information lists rye, wheat and gluten. Check the label if these ingredients matter to your choice.

PLUS

Own-brand ‘Less Sugar’ spiced breakfast cake bars in a six-pack weighing 300 g.

  • PLUS lists 9.2 g of fibre per 100 g for this variety.
  • PLUS says the product contains 30% less sugar than its regular spiced breakfast cake bars. Check the nutrition information for this six-pack rather than treating the claim as a comparison with other brands.

Snelle Jelle

A brand with products including Kruidkoek Zero in a 4-pack weighing 168 g; spiced cake is not necessarily the same product as spiced breakfast cake.

  • PLUS lists 4.9 g of sugars and 17 g of fibre per 100 g for this 4-pack.
  • This variety contains xylitol and carries a warning that excessive consumption may have a laxative effect.

Goud Gebakken

ALDI own brand, with cake bites in a spiced cake or spiced breakfast cake variety.

  • ALDI lists six individually wrapped pieces.
  • Check which variety you’re choosing in store and read its label; ‘spiced cake’ and ‘spiced breakfast cake’ are not interchangeable product descriptions.

Spiced breakfast cake at Joybuy

This Snelle Jelle pack is a good match if you’re looking for spiced breakfast cake to enjoy around your training sessions. Check the details for the exact pack to find out about individual portions and nutrition information.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

A 250 g pack to consider if you’re looking for spiced breakfast cake for snacks around your training sessions.

Check the label for the number of individually wrapped portions, then compare sugars and fibre per 100 g and per portion. If you have allergies, also read the information about rye, gluten, milk and nuts.

View at Joybuy

Frequently asked questions

Is every spiced breakfast cake multipack suitable for a gym bag?

No. Whether you can take a piece with you without cutting it depends mainly on how the portions are packed. Also check the portion size, ingredients and nutrition information for the variety you choose.

Does ‘less sugar’ mean spiced breakfast cake contains no sugars?

No. Jumbo compares its ‘Less Sugar’ variety with Jumbo plain spiced breakfast cake bars, while the Peijnenburg 8-pack contains naturally occurring sugars despite being labelled ‘no added sugars’, according to the product information. Compare the products using the nutrition information per 100 g and per portion.

What should I look for in spiced breakfast cake containing xylitol?

Read the warning on the exact pack. The product information for the Peijnenburg 8-pack and Snelle Jelle Kruidkoek Zero mentioned here says that excessive consumption may have a laxative effect.