Which format suits you?

King’s Day hosts

If you want to take portions with you and hand them out straight away, check how many individually wrapped pieces are included. Jumbo, Peijnenburg and ALDI list examples with six, eight or ten portions; check the contents of each pack.

Lunchbox and on-the-go shoppers

An individual wrapper makes it easier to pop a portion into a bag or lunchbox. Peijnenburg says its 8-pack contains eight individually wrapped 28 g slices, and suggests them for school and work.

Label checkers

Sugar, fibre, ingredients and allergens can vary between spiced breakfast cake products. Compare the nutritional information per 100 g and per portion, even when packs contain the same number of pieces.

What should you look for when choosing?

First decide whether you want to hand out portions straight away, take them with you or serve them at the table. Then compare the packaging and label of products that suit your needs.

What to consider What to check before buying Who it matters to
Handing out portions straight away Count the individually wrapped pieces and check the weight per portion. If I’m giving cake to several people on King’s Day, I don’t want to have to cut or portion it on the spot. Around 31% of consumers prioritise this portioning convenience.
Taking it with you Check that each portion has its own wrapper and fits in the lunchbox you plan to use. For a lunchbox, I want to be able to pack one portion without taking an opened large pack with me. Around 25% of consumers prioritise this convenience for taking food on the go.
Nutritional information Compare sugar and fibre per 100 g and per portion; also read the ingredients and allergen declaration. When I’m buying for someone else, I want to know what the product contains rather than relying on its name. For around 25% of consumers, label information is the first thing they consider.
Serving at home Check the total weight, whether the cake is pre-sliced and how many slices you need. If I’m serving the cake at the table, I can portion it myself and don’t need individual wrappers. Around 19% of consumers prioritise this serving format.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    According to PLUS, its PLUS Spiced Breakfast Cake Bars 30% Less Sugar 6-pack still contains 22.9 g of sugars per 100 g. The claim doesn’t replace the nutrition table.

    Compare the sugar and fibre content of the exact products on the same basis: per 100 g and, if you’re comparing portions, per portion.

  • Assuming an individual wrapper guarantees it’s allergen-free

    Individual packaging tells you nothing about the ingredients. The PLUS products described contain rye and may also contain traces of other allergens.

    When handing out portions, keep the packaging with the up-to-date ingredients and allergen information to hand. Don’t guess whether a product is suitable for someone with a food allergy.

  • Assuming every spiced breakfast cake contains baker’s salt

    A general mention of baker’s salt doesn’t tell you which ingredients are used in a specific spiced breakfast cake.

    If baker’s salt or iodine is relevant to your choice, check the ingredients on the exact pack.

Brands and product ranges to consider

Peijnenburg

The brand lists both large cakes and individually wrapped portions. Choose according to the specific product: a large cake for serving at the table or a multipack for handing out individual portions.

  • Jumbo lists a plain 10-pack with 28 g portions; Peijnenburg describes an 8-pack that also contains individually wrapped 28 g slices.
  • Check the ingredients and possible traces on the packaging of your chosen product, especially if you’re handing it out to others.

PLUS

PLUS lists spiced breakfast cake bars in a Plain 6-pack and a 30% Less Sugar 6-pack. The same number of pieces doesn’t mean the nutritional values are the same.

  • According to PLUS product information, the Plain 6-pack contains 38.2 g of sugars and 3.2 g of fibre per 100 g; the Less Sugar 6-pack lists 22.9 g of sugars and 9.2 g of fibre per 100 g.
  • The products described contain rye. Also check the allergen information on the pack you buy.

Goud Gebakken

ALDI lists Koekhappers as spiced cake or spiced breakfast cake in a pack of six individually wrapped pieces.

  • The individual wrappers are handy for handing out portions.
  • Check that you’re choosing the spiced breakfast cake variety, and read the ingredients and nutritional information on the pack.

Koek & Bakker

ALDI lists a 485 g sliced wholemeal spiced breakfast cake from this brand. It’s a good format for serving when you want to hand out the slices yourself.

  • According to ALDI, the cake is pre-sliced, so you don’t need to cut it into slices first.
  • For handing out individually wrapped portions straight away, a large sliced cake is a different format from a multipack with individual wrappers.

Spiced breakfast cake for sharing and serving at Joybuy

These two spiced breakfast cakes are options for portioning yourself or serving at the table. Check the packaging if you need individually wrapped pieces for King’s Day.

g'woon sliced wholemeal spiced breakfast cake, 485 g

g'woon sliced wholemeal spiced breakfast cake, 485 g

If you want to serve spiced breakfast cake at the table, this pre-sliced format gives you slices without individual portion wrappers.

The product name lists a weight of 485 g. Check the packaging if you want to hand out the slices directly or need to account for allergens.

View at Joybuy
g'woon spiced breakfast cake, 6 pieces

g'woon spiced breakfast cake, 6 pieces

If you’re looking for spiced breakfast cake to share, you can take a look at this listing for six pieces.

Before choosing it to hand out without further portioning, check exactly what’s included and whether the pieces are individually wrapped. Also read the allergen information on the packaging.

View at Joybuy

Frequently asked questions

Does spiced breakfast cake for King’s Day need to be individually wrapped?

No, it depends on how you’re handing it out. Individual wrappers are handy if you want to give people portions without cutting the cake; at a table, you can also portion a large, perhaps pre-sliced, cake yourself.

Does ‘less sugar’ mean that a spiced breakfast cake is sugar-free?

No. According to PLUS, its PLUS Spiced Breakfast Cake Bars 30% Less Sugar 6-pack contains 22.9 g of sugars per 100 g. Read the nutritional information for the exact product and compare values on the same basis.

Can I hand out individually wrapped spiced breakfast cake to someone with an allergy without checking the label?

No, an individual wrapper tells you nothing about the allergens. The PLUS products described contain rye; check the up-to-date ingredients and allergen information for each product before offering it to someone with a food allergy.

Does every spiced breakfast cake contain iodine from baker’s salt?

You can’t assume that of every spiced breakfast cake. If baker’s salt or iodine is relevant to your choice, check the ingredients information for the specific product.