Who might find this choice relevant?

Host serving a sweet treat with coffee

Wants to serve spiced breakfast cake separately from the savoury meal and is looking for a flavour and serving style that will suit their guests. An unsliced ginger variety gives you the option of cutting smaller slices yourself.

Shopper comparing nutritional information

Looks for wholegrain ingredients, fibre or sugar content, and therefore compares the nutrition table for the exact variety rather than relying on the wording on the front of the pack.

Guest who needs to avoid gluten or specific allergens

Needs more than a choice based on the brand name: even with a spiced breakfast cake labelled specifically as gluten-free, it is important to check the full allergen statement on the packaging.

What should you look for when choosing?

First decide when you want to serve the spiced breakfast cake; then compare the flavour, label and packaging format.

What to consider What to check when buying Who it matters to
When to serve it Decide whether you’re looking for a sweet accompaniment to coffee or dessert, or bread to serve with the savoury meal. If I need bread to go with the meal, I don’t want to serve sweet spiced breakfast cake as a substitute. For around 40% of shoppers, when to serve it would be their main concern when buying.
Flavour and presentation Check the flavour variety and whether the cake is sliced or unsliced. For a separate coffee break, I want to be able to cut my own slices and know whether my guests like ginger. For around 30% of shoppers, flavour and presentation would come first.
Ingredients and allergens Read the ingredients, allergen statement and nutritional information per 100 g for the exact variety. If I need to avoid gluten or keep an eye on sugar, I want to check the label on that specific pack. Ingredients and allergens would be the main concern when buying for around 20% of shoppers.
Portions and preparation Check the pack size and choose between pre-sliced portions and a cake you can slice yourself. When I’m short on preparation time, I want to be able to serve the slices straight away; for a small group, I’d rather cut the portions myself. For around 10% of shoppers, serving convenience would matter most.

Common mistakes

  • Treating spiced breakfast cake as Italian table bread

    The spiced breakfast cakes described here are sweet, spiced cakes. A distinctive flavour or eye-catching pack does not make them a suitable substitute for savoury bread with a meal.

    Decide when you’ll serve it first: save spiced breakfast cake for a separate sweet treat, and choose a bread that suits the savoury course.

  • Reading ‘no added sugars’ as ‘sugar-free’

    That label does not mean the total sugar content is zero.

    Compare the sugars per 100 g in the nutritional information and check the ingredients for the exact variety too.

  • Confusing gluten-free with allergen-free

    The gluten-free Peijnenburg variety listed by PLUS contains lupin and milk. According to PLUS, regular Peijnenburg ginger spiced breakfast cake contains cereals containing gluten.

    If you have an allergy, check the current allergen statement on the packaging; don’t rely on ‘gluten-free’ or the brand name alone.

Brands to consider

Peijnenburg

The range includes sliced plain and wholegrain spiced breakfast cake, as well as an unsliced ginger variety. Compare each variety separately if the serving format and ingredients are important to your choice.

  • According to Peijnenburg, the sliced wholegrain variety contains 5.1 g of fibre per 100 g.
  • The ginger variety listed by PLUS contains cereals containing gluten; always check the exact pack for allergen information.

Koek & Bakker

ALDI’s own-label range includes unsliced ginger spiced breakfast cake and a pre-sliced zero variety. They offer different options for flavour and serving format.

  • ALDI describes the unsliced ginger variety as spiced breakfast cake with pieces of ginger.
  • ALDI describes the zero variety as having no added sugars; also check the total sugars and ingredients on the packaging.

Albert Heijn

AH Spiced Breakfast Cake comes in a standard 600 g pack. It’s a straightforward option if you’re not looking for a specific flavour variety.

  • Albert Heijn’s product information states that the pack contains 600 g.
  • Check the current packaging for ingredients, nutritional values and allergens.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Can you serve spiced breakfast cake as bread with an Italian meal?

No, not as a substitute for savoury bread with the meal. Instead, serve spiced breakfast cake separately with coffee or dessert if you’d like to offer your guests a sweet, spiced treat.

What does ‘luxury’ tell you about a spiced breakfast cake?

On its own, the label doesn’t tell you which flavour, ingredients or serving format to expect. Check the exact variety and choose, for example, between an unsliced ginger cake and a plain, pre-sliced cake.

Is gluten-free spiced breakfast cake also free from other allergens?

No, you can’t tell that from the ‘gluten-free’ label. PLUS lists lupin and milk in a gluten-free Peijnenburg variety; if you have an allergy, always read the current allergen statement on the packaging.

Is iodised baker’s salt compulsory in the Netherlands?

No. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. The RIVM says that the use of iodised baker’s salt is encouraged through an agreement; don’t assume spiced breakfast cake contains iodine unless the product information confirms it.

How should I store spiced breakfast cake once opened?

Follow the storage advice on the packaging for your chosen variety. For the Peijnenburg varieties described by PLUS, the advice is to store the cake somewhere cool and dark, for example in a sealed container or tin.