What should you look for when choosing?
First decide when you want to serve the spiced breakfast cake; then compare the flavour, label and packaging format.
| What to consider |
What to check when buying |
Who it matters to |
| When to serve it |
Decide whether you’re looking for a sweet accompaniment to coffee or dessert, or bread to serve with the savoury meal. |
If I need bread to go with the meal, I don’t want to serve sweet spiced breakfast cake as a substitute. For around 40% of shoppers, when to serve it would be their main concern when buying. |
| Flavour and presentation |
Check the flavour variety and whether the cake is sliced or unsliced. |
For a separate coffee break, I want to be able to cut my own slices and know whether my guests like ginger. For around 30% of shoppers, flavour and presentation would come first. |
| Ingredients and allergens |
Read the ingredients, allergen statement and nutritional information per 100 g for the exact variety. |
If I need to avoid gluten or keep an eye on sugar, I want to check the label on that specific pack. Ingredients and allergens would be the main concern when buying for around 20% of shoppers. |
| Portions and preparation |
Check the pack size and choose between pre-sliced portions and a cake you can slice yourself. |
When I’m short on preparation time, I want to be able to serve the slices straight away; for a small group, I’d rather cut the portions myself. For around 10% of shoppers, serving convenience would matter most. |
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Frequently asked questions
Can you serve spiced breakfast cake as bread with an Italian meal?
No, not as a substitute for savoury bread with the meal. Instead, serve spiced breakfast cake separately with coffee or dessert if you’d like to offer your guests a sweet, spiced treat.
What does ‘luxury’ tell you about a spiced breakfast cake?
On its own, the label doesn’t tell you which flavour, ingredients or serving format to expect. Check the exact variety and choose, for example, between an unsliced ginger cake and a plain, pre-sliced cake.
Is gluten-free spiced breakfast cake also free from other allergens?
No, you can’t tell that from the ‘gluten-free’ label. PLUS lists lupin and milk in a gluten-free Peijnenburg variety; if you have an allergy, always read the current allergen statement on the packaging.
Is iodised baker’s salt compulsory in the Netherlands?
No. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. The RIVM says that the use of iodised baker’s salt is encouraged through an agreement; don’t assume spiced breakfast cake contains iodine unless the product information confirms it.
How should I store spiced breakfast cake once opened?
Follow the storage advice on the packaging for your chosen variety. For the Peijnenburg varieties described by PLUS, the advice is to store the cake somewhere cool and dark, for example in a sealed container or tin.