Seed lovers looking for an on-the-go snack
You’re looking for an individual portion with recognisable grains or seeds. Albert Heijn lists sunflower seeds among the ingredients in Peijnenburg Tussendoor+ granen, pitten & fruit.
Who are these options for?
Shoppers looking for a pack to enjoy at home
You want a larger pack of sliced spiced breakfast cake and are checking whether the variety you choose is wholegrain. According to the Netherlands Nutrition Centre, wholegrain products are made using the entire grain; that doesn’t, by itself, tell you whether seeds have been added.
Shoppers who check the ingredients
You compare sugars, sweeteners or allergens before choosing a variety. The information may differ between a standard spiced breakfast cake and a seeded bar.
What should you look for when choosing?
First decide whether you want a seeded bar or a pack of sliced spiced breakfast cake to enjoy at home. Then compare the ingredients and nutritional information for the specific variety.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Seeds and texture | Look for the seed you want in the ingredients list and check that the portion format suits how you plan to enjoy it. | If I want a portion with noticeable seeds for on-the-go, I choose by checking the ingredients rather than relying on the name alone. An estimated 40% of consumers considering spiced breakfast cake say this is their main priority. |
| Sugars and ingredients | Compare sugars per 100 g and per portion; also read the information about sweeteners and allergens. | I want to know which sugars and other ingredients are in the variety I’ve chosen before adding it to my basket. For an estimated 30% of consumers, these checks matter most. |
| Pack size and portions | Check whether the product is sliced or individually wrapped and whether the pack size suits how you’ll use it at home. | At home, I want a pack whose portions I’ll actually use, while individual bars matter less to me. An estimated 30% of consumers say this is their top priority. |
Common mistakes
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Assuming wholegrain means seeded
Wholegrain describes the use of the entire grain, not whether seeds have been added. So a pack of wholegrain spiced breakfast cake may not have the texture you’re looking for.
Read the ingredients list if seeds are the reason you’re choosing it.
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Assuming ‘no added sugars’ means ‘sugar-free’
According to Albert Heijn’s product information, Peijnenburg Tussendoor+ granen, pitten & fruit contains naturally occurring sugars and xylitol. The product information also warns that excessive consumption may have a laxative effect.
Compare the sugars and polyols on the label, and read the warnings on the packaging of the variety you’re buying.
Brands and retailer names to help you get started
Peijnenburg
As well as spiced breakfast cake, Peijnenburg offers individually wrapped snacks.
- According to Albert Heijn, Tussendoor+ granen, pitten & fruit contains 9% sunflower seeds and 15 g of fibre per 100 g.
- This is a bar, not a large loaf of spiced breakfast cake. Check the allergens and the warning about xylitol.
Albert Heijn
Albert Heijn’s range includes its own varieties of spiced breakfast cake as well as products from other brands.
- The range includes sliced plain and sliced wholegrain spiced breakfast cake from AH.
- Check the ingredients on each pack to see whether it actually contains seeds.
Jumbo
Jumbo offers own-brand and branded varieties of spiced breakfast cake in different pack formats.
- The range includes plain, wholegrain and individually wrapped options.
- The pack format or wholegrain label doesn’t confirm that a variety contains seeds.
Koek & Bakker
Koek & Bakker is the name used for a sliced wholegrain spiced breakfast cake sold by ALDI.
- ALDI describes a 485 g pack containing pre-sliced pieces.
- The wholegrain label doesn’t confirm that the product contains seeds.
Tastino
Tastino is a range name Lidl has used for spiced breakfast cake.
- A limited-time Lidl listing featured packs weighing 465–550 g.
- Check which variety is available in store and whether seeds are listed in the ingredients.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Does wholegrain spiced breakfast cake automatically contain seeds?
No. Wholegrain refers to the use of the entire grain; check the ingredients list for the variety you’ve chosen to see whether it contains seeds.
Is a breakfast bar with no added sugars also sugar-free?
No, these terms don’t mean the same thing. According to Albert Heijn, Peijnenburg Tussendoor+ granen, pitten & fruit contains naturally occurring sugars and xylitol; read the nutritional information and usage warning on the packaging.
Should I check for allergens in a seeded breakfast bar?
Yes. According to Albert Heijn’s product information, Peijnenburg Tussendoor+ granen, pitten & fruit contains rye and oats, and the bar may contain milk, hazelnuts and almonds. Check the packaging of the variety you’re buying.
Can you tell from the name spiced breakfast cake whether a product contains iodine?
No. The name alone doesn’t tell you whether a particular product was made using baker’s salt. If iodine is relevant to your choice, check the ingredients and nutritional information on the packaging.