Families with fussy eaters
If tastes vary, it’s wiser to try one pack first rather than stock up straight away. Check whether the cake is pre-sliced too, and whether its ingredients are suitable for everyone who’ll be eating it.
Who is this choice for?
Families comparing wholemeal options and sugars
Compare the ingredients list and nutritional information for the specific variety. The word ‘wholemeal’ doesn’t tell you how much sugar is in a slice, and ‘no added sugars’ doesn’t mean sugar-free either.
Larger households keeping an eye on pack size
For several occasions, the net weight, number of portions and storage instructions all matter. A larger pack is only useful if your household will finish it.
What should you look for when choosing?
Start with the preferences of the people who’ll be eating it. Then compare the nutritional information per 100 g and per slice, so differences in portion size don’t skew your choice.
| What to consider | What to check | Especially useful for |
|---|---|---|
| Taste and convenience | Check whether the cake is pre-sliced, and look at the ingredients and allergens for the variety you’ve chosen. | With fussy eaters, I don’t want to be left with a large pack that nobody touches. For around 42% of consumers choosing spiced breakfast cake for a large family, taste and convenience come first. |
| Wholemeal, fibre and sugars | Compare the proportion of wholemeal rye flour and the amount of fibre and sugars per 100 g and per slice; also check which sweetener is used. | When I buy wholemeal spiced breakfast cake, I want to know what else is in that specific variety. Around 33% of these consumers prioritise nutritional profile. |
| Pack size and stocking up | Check the net weight, number of portions, best-before date and storage instructions. | For several occasions, I want a pack we can finish before its quality starts to deteriorate. Pack size and ease of storage come first for around 25% of these consumers. |
Common mistakes
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Focusing only on ‘wholemeal’
Wholemeal and sugar content are different product characteristics. Jumbo lists 35.2 g of sugars per 100 g for its sliced wholemeal spiced breakfast cake; PLUS lists 34.1 g per 100 g for the wholemeal variety reviewed.
Check the ingredients, sugars, fibre and portion size on the label of the exact variety you want to buy.
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Treating a variety with xylitol like any other family snack
The Peijnenburg variety reviewed, labelled ‘no added sugars’, contains xylitol. Jumbo warns that it is not suitable for animals and may have a laxative effect if consumed in excess.
Keep this cake out of reach of pets, and read the portion and ingredient information before choosing it for your family.
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Buying more packs before you know whether everyone likes it
A 475 or 485 g pack of pre-sliced cake won’t automatically suit every household’s tastes or how quickly they get through it.
If tastes vary, try one pack first and check the best-before date and storage instructions before stocking up.
Brands and product ranges compared
The differences below apply to the varieties mentioned, not to a brand’s entire range. When buying, always check the label on the pack you choose.
Peijnenburg
Peijnenburg offers sliced wholemeal spiced breakfast cake, as well as a sliced wholemeal variety labelled ‘no added sugars’.
- According to Peijnenburg, its standard sliced wholemeal variety contains 5.1 g of fibre and 39 g of sugars per 100 g; the variety with no added sugars contains 17 g of fibre and 4.9 g of sugars per 100 g.
- The variety with no added sugars contains xylitol. Jumbo warns that it is not suitable for animals and may have a laxative effect if consumed in excess.
AH
AH’s sliced wholemeal spiced breakfast cake comes in a 485 g pack.
- Albert Heijn lists 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
- Albert Heijn also lists 34 g of added sugars per 100 g; check the current label for ingredients and nutritional information.
Jumbo
Jumbo offers a 475 g pack of sliced wholemeal spiced breakfast cake, as well as individually wrapped spiced breakfast cake bars.
- Jumbo lists 19 portions of 25 g in the sliced pack, with 8.2 g of fibre and 35.2 g of sugars per 100 g.
- This variety contains rye and wheat. If you have an allergy or intolerance, always check the packaging of the variety you choose.
PLUS
The PLUS variety reviewed is a 485 g pack of sliced wholemeal spiced breakfast cake.
- PLUS lists 41% wholemeal rye flour, 5.7 g of fibre and 34.1 g of sugars per 100 g.
- Compare these nutritional values only with the information for the specific variety you’re buying.
Snelle Jelle
The PLUS range includes Snelle Jelle spiced cake and breakfast cake bars, including original and reduced-sugar varieties.
- There are several pack formats, including a pack of nine original bars weighing 585 g in total.
- Ingredients and nutritional information vary by variety; don’t judge a bar using the information for sliced spiced breakfast cake.
Sliced spiced breakfast cake at Joybuy
This 485 g pack of sliced wholemeal spiced breakfast cake is a good fit for families who want to share slices across several occasions. If anyone in your family has an allergy, check the current ingredients and allergen information on the packaging.
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g'woon wholemeal spiced breakfast cake, sliced, 485 g
A pack of pre-sliced cake for households that want to enjoy spiced breakfast cake over several occasions.
Pack size: 485 g. If you have an allergy, check the ingredients and allergens on the current label.
Frequently asked questions
Does wholemeal spiced breakfast cake contain little sugar?
No. ‘Wholemeal’ doesn’t tell you how much sugar the cake contains. Jumbo lists 35.2 g of sugars per 100 g for its sliced wholemeal variety, so compare the nutritional information on the pack you’re buying.
Does ‘no added sugars’ mean sugar-free?
No. Peijnenburg lists 4.9 g of sugars per 100 g for its wholemeal variety labelled ‘no added sugars’. This variety contains xylitol, so check the ingredients list too.
How should I store a large pack of spiced breakfast cake?
Follow the storage instructions on the packaging of the variety you’ve chosen. If you’re stocking up on several packs, check the best-before dates too and consider whether your household will finish them in time.
Can you assume that all spiced breakfast cake contains iodine?
No, don’t assume that every pack of spiced breakfast cake has the same ingredients. If iodine content matters to your choice, check the label of the specific variety or ask the manufacturer for product information.