Which option is right for you?

Buffet planners catering for several guests

You want to serve enough spiced breakfast cake without opening more packs than necessary. Compare the quantity in each pack with the number of portions you plan to serve.

Hosts who want to serve quickly

You want to put slices straight onto the buffet. A pre-sliced version saves you having to cut up a whole cake.

Planners with specific label requirements

You may be looking for a wholemeal variety or a product with no added sugar. Also check the ingredients and allergen information on the pack you’ll actually be serving.

What should you look for?

First, work out how much you want to serve and how much time you have to prepare. Then compare the pack format, and read the product information if you have specific requirements.

What to consider What to check Who it matters to
Quantity The weight per pack and how many slices you want to serve. When I’m serving spiced breakfast cake to several guests, I want to have enough without opening more packs than necessary. Around 34% of consumers put the quantity they need first.
Ingredients and allergens The ingredients list, allergen information and nutritional information on the current pack. If guests have specific ingredient requirements, I want to know what’s in each variety. Around 33% of consumers prioritise this product information.
Serving Whether the cake is unsliced, pre-sliced or individually portioned. If the buffet needs to be ready quickly, I want to do as little slicing as possible just before serving. Around 33% of consumers value this convenience most.

Common mistakes

  • Looking only at the pack size

    A large cake needs slicing, while you can put pre-sliced cake straight out on the buffet. So the pack weight alone doesn’t tell you how much preparation is still needed.

    Decide in advance how much you want to serve, then choose a pack format that suits the time you have to prepare.

  • Treating a claim on the front as the full label

    A claim such as ‘wholemeal’ or ‘no added sugar’ doesn’t tell you everything about the ingredients, nutritional value or allergens. The Dutch Consumers’ Association has also pointed out that, for spiced breakfast cake, ‘wholemeal’ doesn’t always mean that all the flour used is wholemeal.

    Read the ingredients list, nutritional information and allergen details for the variety you’ve chosen. Check the wholemeal percentage if it matters to your choice.

Brands to consider

Jumbo

Jumbo’s own-label range includes plain spiced breakfast cake in different pack formats.

  • A larger plain cake and a sliced version let you choose between slicing it yourself and serving it straight away.
  • Check whether each variety is sliced and how much the pack contains.

Albert Heijn

Albert Heijn’s own-label range includes a sliced plain spiced breakfast cake for anyone who wants to serve slices straight away.

  • The sliced pack means less preparation for the buffet.
  • Albert Heijn’s product information lists rye; if guests have specific ingredient requirements, check the current label.

PLUS

PLUS sells both a sliced plain spiced breakfast cake and a larger bakery-style cake.

  • You can choose a pack format to suit your buffet preparations.
  • For its sliced plain variety, PLUS lists rye and the possible presence of other gluten-containing cereals.

Koek & Bakker

This brand, shown at ALDI, includes a sliced wholemeal variety and a sliced zero variety.

  • The pre-sliced format can save you preparation time.
  • Check the ingredients and nutritional information for each variety; the variety name is no substitute for the label.

Peijnenburg

Peijnenburg makes spiced breakfast cake in a range of flavours and pack formats, including sliced cake and individually wrapped portions.

  • Individually wrapped portions can be handy if guests want to take something with them.
  • If anyone has specific ingredient requirements, always check the information for the variety you’ve chosen.

Spiced breakfast cake at Joybuy

These products suit two ways of serving: pre-sliced spiced breakfast cake for a platter of slices, and cake in bar form for individual portions. Choose a pack size that suits your buffet, and check the current label if you have ingredient requirements.

g'woon wholemeal spiced breakfast cake, sliced, 485 g

g'woon wholemeal spiced breakfast cake, sliced, 485 g

The sliced format is ideal for a buffet where you want to serve slices straight away.

Pack weight: 485 g. If guests have specific ingredient requirements, check the ingredients and allergen information on the current pack.

View at Joybuy
Snelle Jelle spiced breakfast cake, 250 g, item 10091197

Snelle Jelle spiced breakfast cake, 250 g · 10091197

The bar format could work well for a buffet where guests can take a portion with them.

Pack weight: 250 g. Don’t assume anything about the sugar content from the variety name; check the ingredients and nutritional information on the current pack. Check the allergen information too.

View at Joybuy

Frequently asked questions

What should I check if guests need to avoid gluten?

Check the allergen information for every spiced breakfast cake you plan to serve. Albert Heijn and PLUS list rye for the plain varieties mentioned; PLUS also notes the possible presence of wheat, barley and oats. Don’t rely on the product category or the label for a different variety.

How should I store spiced breakfast cake until the buffet?

Follow the storage instructions on the pack. For its plain variety mentioned here, Albert Heijn recommends storing it in a cool, dark and dry place; PLUS advises keeping its variety in a dry, dark place. Leave unopened packs sealed until you need them.

Can I tell from the name whether the spiced breakfast cake contains iodised salt?

No, the product name doesn’t tell you which type of salt was used in that pack. Check the ingredients list for your chosen spiced breakfast cake if this matters for your buffet.