Guests who want an individual snack
A bar with grains and seeds is easy to hand out individually, without having to slice a cake on the spot. Albert Heijn lists Peijnenburg Tussendoor+ grains, seeds & fruit in a pack of four.
Which format is right for you?
Hosts who want to share slices
Sliced breakfast cake can be served on a platter, so guests can help themselves. Jumbo lists sliced and unsliced breakfast cake as separate formats; choosing sliced cake doesn’t tell you whether it contains seeds.
Shoppers who want to compare labels
If you’re checking ingredients, nutritional values or allergens, compare the current packaging of the products you’re considering. Albert Heijn notes that this product information can change.
What should you look for when choosing?
First decide whether you want to serve individual portions or slices. Then check that the breakfast cake you choose contains the ingredients you’re looking for.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Serving and portions | Check how many pieces there are and whether the bars are individually wrapped. | If I want to offer guests something as they mingle around the BBQ, I don’t want to have to slice a cake first. For around 42% of consumers, handing out individual portions would be the main factor in their choice. |
| Seeds or shareable slices | Check the ingredients for grains and seeds; choose the sliced format if guests need to be able to help themselves. | I want either a cake with seeds or one I can share at the table. For around 33% of consumers, the ingredients or serving format would be the main priority. |
| Nutritional information and allergens | Compare sugars and fibre per portion, and read the latest allergen information. | If I need to take ingredients or nutritional values into account, the product name alone can’t guide my choice. For around 25% of consumers, label information would be the deciding factor. |
Common mistakes
-
Assuming all sliced breakfast cake contains seeds
Sliced cake and a bar with grains and seeds are different choices. A label saying that breakfast cake is sliced doesn’t confirm that it contains seeds.
Look for the specific variety on the packaging and read the ingredients list before choosing it for its seeds.
-
Relying on a nutrition claim alone
A label such as ‘wholemeal’ doesn’t tell you how much sugar a portion contains. The Netherlands Nutrition Centre gives 11.2 g of sugars for a typical 30 g slice of breakfast cake; this figure doesn’t apply to every variety.
Compare the nutritional values per portion of the products you’re considering, including sugars and fibre.
-
Relying on outdated allergen or iodine information
Ingredients and allergen information can change. You also can’t tell from the product category whether a particular breakfast cake contains iodised baker’s salt.
Read the current packaging and ask the manufacturer about the ingredients if you need that information to make your choice.
Brands and shops to compare
These names can help you compare product formats; always check the ingredients of each individual product.
Peijnenburg
Albert Heijn lists Peijnenburg Tussendoor+ grains, seeds & fruit in a pack of four, as well as sliced Peijnenburg wholemeal breakfast cake.
- The Tussendoor+ variety comes in bar form, making it suitable if you want to hand out individual portions.
- Check the ingredients, nutritional values and allergens on the packaging for each variety.
Albert Heijn
The shop lists both Peijnenburg bars with grains and seeds and sliced wholemeal breakfast cake.
- The product listings let you compare bars and sliced cake separately.
- Albert Heijn warns that ingredients, nutritional values and allergen information can change.
Jumbo
Jumbo describes sliced and unsliced breakfast cake and lists a sliced plain variety.
- Sliced cake is a good option if you want guests to be able to help themselves to a piece from a platter.
- Check the label if grains or seeds are essential; the serving format doesn’t confirm that these ingredients are included.
Breakfast cake to share at your BBQ
This sliced breakfast cake is a good fit if you want to serve slices on a platter. If you’re specifically looking for a variety with seeds, check the product ingredients.
Image unavailable
g'woon wholemeal breakfast cake, sliced, 485 g
The sliced format is a good choice if you want guests to help themselves to a piece.
The product name identifies it as a 485 g wholemeal variety. Check the ingredients and allergens on the packaging, especially if seeds are essential to your choice.
Frequently asked questions
For a BBQ, should I choose seeded bars or sliced breakfast cake?
Choose bars with grains and seeds if you want to hand out individual portions; choose sliced breakfast cake if you want guests to help themselves to a piece from a platter. With either format, check the ingredients if seeds are essential.
How can I serve breakfast cake at a BBQ?
Hand out the bars individually or arrange sliced breakfast cake on a platter so guests can help themselves. Keep the cake away from the hot grill and wet sauces.
What does a typical nutritional value tell me about the breakfast cake I’ve chosen?
A typical value isn’t an exact nutritional value for your product. The Netherlands Nutrition Centre gives 11.2 g of sugars for a typical 30 g slice of breakfast cake; for a specific variety, check the nutritional information and portion size on the packaging.
Does breakfast cake automatically contain iodine because of the baker’s salt?
No. The name breakfast cake doesn’t tell you whether the product contains iodised baker’s salt. Check the ingredients of the variety you’ve chosen or ask the manufacturer about its ingredients if iodine is important to your choice.