What should you look for when choosing?
First decide whether you want taaitaai or a digestive. Then compare the nutritional value and serving size of the specific products. The Netherlands Nutrition Centre recommends checking the ingredients list and nutrition table on the packaging.
| What to consider |
What to check |
Who should pay particular attention? |
| Flavour and texture |
Compare the biscuit description and stated serving size. |
When I’m watching TV, I mainly want either a soft, spiced taaitaai or a digestive. Around 40% of consumers give this choice of flavour and texture top priority. |
| Nutritional value |
Check energy, sugars, fat and salt per 100 g and per serving; factor in any sweeteners too. |
If I’m watching my sugar intake, I don’t want to overlook differences in fat and energy. This is the main consideration for around 30% of consumers. |
| Ingredients and allergens |
Read the ingredients list, allergen information and any relevant warnings on the current packaging. |
I need to check whether a biscuit is suitable for me based on the ingredients I avoid. This is the first requirement for around 20% of consumers. |
| Packaging and availability |
Check the pack size and whether the product you’ve chosen is available from your shop or delivery option. |
If I only buy biscuits now and then for a TV night, I want a suitable pack that I can actually get hold of. This matters most to around 10% of consumers. |
Brands to compare
These brands offer different taaitaai and digestive options. The characteristics listed apply to the specific products described, not necessarily to a brand’s entire range.
Albert Heijn
The own-brand products reviewed include plain taaitaai, a plain digestive and Digestive 0% sugar.
- The product information lists ingredients, allergens and nutritional values, so you can compare the varieties.
- Information and availability may change. Check the packaging and your chosen shop when you buy.
Bolletje
The Taai Taai Poppetjes reviewed are worth considering if you’re looking for small taaitaai figures.
- For this product, Jumbo lists around 9.5 g per piece, with 35 kcal and 3.5 g of sugars per piece.
- The Jumbo page reviewed said the product was no longer available online; check current availability separately.
Schär
The Digestive Landtaler reviewed is labelled gluten-free and lactose-free on the Albert Heijn product page.
- This is a digestive to consider if you need a product labelled gluten-free.
- The nutritional information lists 24 g of fat and 10 g of saturated fat per 100 g. The product information mentions soya and the possible presence of egg and lupin.
Consenza
The Taai Taai Poppetjes reviewed are labelled gluten-free on the Albert Heijn product page.
- This variety keeps taaitaai in the running if you’re specifically looking for a product labelled gluten-free.
- The ingredients include oats and almonds, among other things; the stated nutritional information lists 29 g of sugars per 100 g. Be sure to check the current label here too.
Digestives to consider
These Joybuy products are digestive options for anyone who prefers a biscuit to taaitaai while watching TV. Choose between a plain variety and chocolate varieties to suit your taste; always check the packaging of your chosen product for nutritional values and allergen information.
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McVities Digestive Original, 400 g
For anyone looking for a plain digestive without a chocolate coating.
400 g pack. If you need to avoid allergens, check the current label, particularly the information about wheat, gluten-containing cereals and the possible presence of milk.
View at Joybuy
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McVitie's Digestives Milk Chocolate, 266 g
For anyone who’d like a digestive with milk chocolate instead of the plain variety.
266 g pack. Check the current label if you need to avoid wheat, milk or soya.
View at Joybuy
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McVitie's Digestives with Dark Chocolate, 266 g
For anyone who prefers a digestive with dark chocolate to a plain or milk chocolate variety.
266 g pack. Check the current label if you need to avoid wheat, milk or soya.
View at Joybuy
Frequently asked questions
Does a digestive contain less sugar than taaitaai?
Per 100 g, the plain AH Digestive reviewed contains less sugar than the AH Taai taai reviewed: 16 g compared with 39 g. However, according to Albert Heijn, the same digestive contains more fat, energy and salt per 100 g: 21 g of fat, 485 kcal and 0.78 g of salt, compared with 3 g of fat, 370 kcal and 0.18 g of salt. So compare the label of the products you’re actually planning to buy.
What should I look for in a digestive with 0% sugar?
As well as the sugar content, check the rest of the nutritional information and the sweeteners used. The AH Digestive 0% sugar reviewed lists 0.3 g of sugars, 20 g of fat and 465 kcal per 100 g; the product page warns that excessive consumption may have a laxative effect.
Are plain taaitaai and digestives suitable if I need to eat gluten-free?
The standard AH Taai taai and AH Digestive reviewed are not gluten-free options: the taaitaai contains rye and wheat, and the digestive contains wheat. For a variety labelled gluten-free, check the current packaging and any allergen warnings. The Netherlands Nutrition Centre stresses that even small amounts of gluten matter if you have coeliac disease.
What information on the packaging can help me choose?
Before comparing taaitaai and digestives, read the ingredients list, allergen information, serving size and nutritional values per 100 g. The Netherlands Food and Consumer Product Safety Authority explains what information must appear on labels for prepacked foods; also check the best-before and storage information for the biscuit you choose.
How should I store an opened pack for another TV night?
Follow the storage advice on the packaging of the biscuit you’ve bought. For the taaitaai and digestives reviewed, Albert Heijn recommends storing them in a cool, dark, dry place and putting them in a sealed tin after opening.