Who is this for?

Buffet hosts with strict Fairtrade requirements

You want to know exactly what the Fairtrade claim on the product you’re serving refers to. Read the information on the packaging too: according to Fairtrade International, mass balance may be used for products including cocoa and sugar, allowing certified and non-certified ingredients to be mixed in the supply chain.

Hosts who want to serve individual speculoos biscuits

You’re looking for biscuits to serve with coffee or on a plate, rather than a chocolate dessert. Vermeiren Princeps describes its organic speculoos as containing Fairtrade ingredients; check the information on the packaging you choose when you buy.

Hosts catering for guests with allergies

You want to check the ingredients and allergens listed for the product you’ve bought before serving it. According to the European Union, this information must be provided on prepacked foods, so always read the current label.

What should you look for when choosing?

Decide whether you want to serve individual biscuits or a dessert component. Then check what the Fairtrade claim refers to, and read the ingredients and allergen information for the product you’ve chosen.

What to consider What to check when buying Who it matters to
Fairtrade claim Read the Fairtrade information for the specific product. For cocoa or sugar, check for any additional information about mass balance. If I want to serve Fairtrade speculoos, the claim needs to apply to the product I’ve chosen, not just the brand. Around 42% of consumers prioritise verifiable Fairtrade information.
How it’s served Choose between individual speculoos biscuits and chocolate with speculaas, then check which part the Fairtrade claim applies to. For a self-service buffet, it matters whether I’m putting biscuits on a plate or serving a dessert component. For around 33% of consumers, how it’s served is the main consideration.
Ingredients and allergens Read the ingredients list and the allergens listed on the packaging for the product you’ve bought. If guests need to avoid certain ingredients, I want to be able to check the current label in advance. Around 25% of consumers prioritise ingredients and allergens.

Common mistakes

  • Assuming organic or vegan means Fairtrade

    Those claims don’t automatically mean a product is Fairtrade. According to Joybuy, the 250 g variant of Lotus Biscoff is suitable for vegans, but that doesn’t support a Fairtrade claim for those biscuits.

    To choose a Fairtrade product, look for a claim on the packaging you’ve chosen or an official claim for that specific product.

  • Assuming mass balance means full physical traceability

    Fairtrade International allows mass balance for products including cocoa and sugar. Under this system, certified and non-certified ingredients can be mixed in the supply chain. So the claim doesn’t mean the ingredients in your product have been kept physically separate.

    If physical traceability is essential to you, read the information accompanying the Fairtrade claim.

  • Confusing chocolate with speculaas for individual speculoos biscuits

    Chocolatemakers describes its Milky Speculaas as organic Fairtrade chocolate. That doesn’t make it a substitute for individual speculoos biscuits on a plate.

    Decide how you want to serve it, then check whether the Fairtrade claim applies to the part that matters to you.

  • Relying on an old ingredients list online

    What matters for your buffet is the composition of the product you’re actually serving. According to the European Union, ingredients and allergens must be listed on prepacked foods.

    Just before serving, check the ingredients list and allergens on the packaging you’ve bought.

Brands to consider

Vermeiren Princeps

Worth considering if you want to serve organic speculoos as individual biscuits and are looking for a specific claim about Fairtrade ingredients.

  • Vermeiren Princeps describes its organic speculoos as containing Fairtrade ingredients.
  • Check the Fairtrade information on the packaging of the product you buy.

Chocolatemakers

Worth considering if chocolate with speculaas suits your dessert and a claim about Fairtrade chocolate is your priority.

  • Chocolatemakers describes its Milky Speculaas as organic Fairtrade chocolate.
  • It isn’t an individual speculoos biscuit; also check the packaging for ingredients and allergens.

Lotus Biscoff

A point of reference for the format of an individual speculoos biscuit, but not in itself a substantiated Fairtrade choice.

  • Lotus Bakeries describes Biscoff as a crisp biscuit with a caramelised flavour.
  • Check separately for a Fairtrade claim on the packaging you’ve chosen; other product features don’t replace that claim.

Joybuy products

Matching products coming soon.

Frequently asked questions

Does Fairtrade mean the cocoa or sugar in my pack has been kept physically separate?

Not always. For products including cocoa and sugar, Fairtrade International allows mass balance, where certified and non-certified ingredients can be mixed in the supply chain. If physical traceability is important to you, read the claim and any additional information on the packaging.

Is organic speculoos automatically Fairtrade?

No. Organic and Fairtrade are different claims. Vermeiren Princeps specifically describes its organic speculoos as containing Fairtrade ingredients; check the information on the packaging you choose when you buy.

What allergen information should I check for my buffet?

Read the ingredients and listed allergens on the packaging of the product you’re serving. According to the European Union, this information must be provided on prepacked foods; an old product page isn’t a substitute for the current label.