Which option is right for you?

Coffee drinkers looking for a spiced biscuit

Want a distinctive speculoos flavour with your coffee? Lotus Bakeries describes Biscoff Original as a caramelised biscuit to enjoy with coffee.

Serving cake and looking to balance the flavours

With sweet cake, you could choose a less distinctive digestive. If these figures matter to you, compare the sugar and fibre per 100 g on the exact packs.

Buyers who read labels carefully

Check the ingredients, allergen information and storage instructions for the version you choose. Don’t rely on the words ‘speculoos’, ‘digestive’ or ‘wholemeal’ alone.

What should you look for when choosing?

Classic speculoos

A good choice when: you want the biscuit to add a distinct spiced flavour to your coffee.

The trade-off: its flavour may not work as well alongside a strongly spiced or sweet cake.

Plain digestive

A good choice when: you’d rather serve a less distinctive biscuit with sweet cake.

The trade-off: the name ‘digestive’ doesn’t, in itself, tell you how much wholemeal flour it contains.

What to consider What to check when buying Who is this most relevant to?
Flavour with coffee Would you prefer spiced speculoos or a less distinctive biscuit? If I want the biscuit to have a clear speculoos flavour with my coffee, taste matters most to me. Around 33% of consumers prioritise this flavour preference.
With sweet cake Compare the sugar and fibre per 100 g on the exact packs. With sweet cake, I want to choose a biscuit whose flavour and nutritional value work well alongside it. For around 25% of consumers, getting this balance right comes first.
Fibre and wholemeal Check the proportion of wholemeal flour and the fibre content; don’t assume ‘wholemeal’ from the word ‘digestive’. If I’m comparing packs for fibre and checking what ‘wholemeal’ means, I don’t want to rely on the product name alone. Around 25% of consumers prioritise this check.
Pack size and sharing Compare the weight, the number of biscuits where stated, and the storage instructions after opening. For coffee with a group, I want enough biscuits without choosing a pack I won’t finish in time. For around 17% of consumers, pack size is the first thing they consider.

Common mistakes

  • Assuming ‘digestive’ means ‘wholemeal’

    The McVitie's and Jumbo digestives reviewed contain some wholemeal wheat flour. According to Voedingscentrum, biscuits can only be called ‘wholemeal’ if they’re made from 100% wholemeal flour.

    Read the ingredients and compare the fibre, sugar and serving size on the label.

  • Assuming which allergens a biscuit contains based on its type

    The Lotus Biscoff Original reviewed contains wheat and soya; for the digestives reviewed, wheat and possible traces of other ingredients are also relevant. Ingredients vary by product.

    Before eating, check the current packaging for the exact version you’ve chosen.

  • Choosing a large pack without considering how you’ll use it

    If you’re buying a pack for several coffee breaks, store it after opening according to the instructions on the label.

    Choose a pack size based on how many biscuits you expect to eat, and seal the pack securely after opening.

    An opened pack left for a long time may lose its crunch.

  • Assuming your local shop will always have it in stock

    Lidl lists Sondey Speculoos as an in-store product. The range and availability of a particular version may vary from one shopping trip to the next.

    Check availability shortly before you buy. If you choose a different version, compare its label again.

Brands to compare

Lotus Biscoff

Lotus Bakeries presents Original Speculoos as a caramelised biscuit to enjoy with coffee.

  • For Original Speculoos, Lotus Bakeries lists 38,1 g of sugar and 1,3 g of fibre per 100 g.
  • These figures don’t automatically apply to other Biscoff versions. Original contains wheat and soya.

Jumbo

Jumbo sells crunchy digestives in a 400 g pack.

  • For this version, Jumbo Supermarkten lists 15,2% wholemeal wheat flour, 19,2 g of sugar and 3,1 g of fibre per 100 g.
  • The product contains wheat; also check the label for any mention of other cereals.

Albert Heijn

Albert Heijn’s speculoos range includes classic and filled versions in a variety of pack sizes.

  • You can compare different types of speculoos side by side.
  • Compare the ingredients and nutritional information for each individual version; the way the range is organised doesn’t tell you anything about these.

Sondey

Sondey is a Lidl range of biscuits and cookies, including Speculoos.

  • Lidl lists Sondey Speculoos as an in-store product.
  • Check the packaging for the version you choose for its ingredients and nutritional information.

Biscotto

ALDI lists both Biscotto Digestive Biscuits and Biscotto Baker’s Speculoos.

  • ALDI lists around 27 digestive biscuits in a 400 g pack and 48 baker’s speculoos biscuits in a 600 g pack.
  • The number of biscuits and pack weight don’t replace checking the ingredients, allergen information and nutritional details.

Speculoos and digestives at Joybuy

These products include a plain digestive to enjoy with sweet cake and two types of speculoos to have with coffee. The almond version is an alternative to classic speculoos without added ingredients.

McVitie's Digestives Original, 400 g

McVitie's Digestives Original, 400 g

A plain digestive for anyone looking for a less distinctive biscuit to enjoy with sweet cake.

According to the product information for McVitie's Original, this version contains 15,1 g of sugar and 3,7 g of fibre per 100 g; the recipe includes 16% wholemeal wheat flour. If you have a relevant allergy, check the current label for wheat and the statement that the product may contain milk.

View at Joybuy
Lotus Biscoff Original Speculoos, 250 g

Lotus Biscoff Original Speculoos, 250 g

For anyone looking for a biscuit with a distinctive caramelised speculoos flavour to enjoy with coffee.

Lotus Bakeries lists 38,1 g of sugar and 1,3 g of fibre per 100 g for Original Speculoos. The ingredients include wheat and soya; if you have a relevant allergy, check the current packaging.

View at Joybuy
g'woon almond speculoos, 400 g

g'woon almond speculoos, 400 g

An almond version for anyone looking for something other than classic speculoos without added ingredients to enjoy with coffee.

The pack contains 400 g. If these figures matter to you, compare the sugar and fibre per 100 g on the pack; if you have a relevant allergy, also check the current ingredients and allergen information.

View at Joybuy

Frequently asked questions

Is a digestive automatically a wholemeal biscuit?

No. The name ‘digestive’ doesn’t mean a biscuit is made entirely from wholemeal flour. According to Voedingscentrum, biscuits can only be called ‘wholemeal’ if they’re made from 100% wholemeal flour, so check the proportion of wholemeal flour on the label.

Which allergens should I check in speculoos and digestives?

Always check the ingredients and allergen information on the exact pack. Lotus Biscoff Original contains wheat and soya; the McVitie's Original reviewed lists wheat and possible traces of milk. Other versions may have different ingredients.

How should I store an opened pack of biscuits?

Follow the instructions on the packaging and seal the pack securely after opening. Jumbo recommends storing the digestive reviewed in a dark place; for McVitie's Original, the advice is to store it in a cool, dry place.

Should I read a warning about possible allergens on the pack?

Yes. Take the warning into account when checking the exact version, especially if the allergen mentioned is relevant to you. Don’t assess a biscuit based only on its product category or on packaging you’ve bought before.