What should you look for when choosing?
First decide whether you want something to eat straight away, biscuits to use in a Christmas bake or a mix to bake speculoos yourself. Then check the pack size and any ingredients that matter to you.
| What to consider |
What to check before buying |
Who it matters to |
| Product type |
Check whether you’re buying a cereal bar, ready-made biscuit or baking mix. If it’s a mix, check what you need to add and how to prepare it. |
I want to bake biscuits or chunks for Christmas myself, and a ready-to-eat bar won’t do; around 37% of consumers put product type first. |
| Portion and pack size |
Compare the number of items, the total weight and any individual wrappers. A multipack is not the same as one bar sold on its own. |
If I mainly want something for myself or only need a few biscuits, I want to know how much will be left over. Pack size matters most to around 36% of consumers. |
| Allergens |
Read the ingredients and both the ‘contains’ and ‘may contain’ statements on the exact pack. Check a gluten-free claim separately from other allergens. |
I need to rule out certain ingredients and can’t rely on the name ‘speculoos’ or ‘gluten-free’ alone; around 27% of consumers put these checks first. |
Products for a bar or ready-made biscuits
Here you’ll find a cereal bar flavoured with speculoos spices and a selection of ready-made biscuits. Focus on whether you want a bar to eat straight away, biscuits to crumble or a quantity to use on several occasions. These products aren’t baking mixes.
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Hellema Smoeltjes Speculaas, 8 stuks, 200 g
A ready-made biscuit if you don’t want to bake; this isn’t an individual snack bar.
The pack contains 8 biscuits and weighs 200 g.
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Lotus Biscoff Speculoos, 250 g
A ready-made biscuit to eat or use in a Christmas bake, not an individual bar.
The pack contains 250 g. The standard variety described by Lotus Bakeries Nederland contains wheat and soya; check the exact pack if this matters to your choice.
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Holie's Chewy Bar Amandel Speculaas, 3 × 35 g
A cereal bar flavoured with speculoos, ready to eat. It isn’t a traditional speculoos biscuit or a baking base.
The pack contains three 35 g bars; don’t choose this if you want to buy one bar on its own. Check the allergens on the pack.
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De Ruiter Bakers Speculaas, 450 g
Ready-made baker’s speculoos biscuits if you want biscuits to eat or use in a recipe, rather than an individual snack bar.
The pack contains 450 g. Consider how you’ll use this quantity and check the allergens on the label.
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g'woon Bakers Speculaas, 600 g
A pack of ready-made baker’s speculoos biscuits if you want to use them on several occasions rather than have a single snack bar.
The pack contains 600 g. Check the ingredients and allergens on the exact pack.
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Frequently asked questions
Is a speculoos bar the same as a speculoos biscuit for Christmas baking?
No. The Holie's almond speculoos variety described is a cereal bar flavoured with speculoos spices, while Lotus Biscoff is a biscuit that, according to Lotus Bakeries Nederland, you can also use in the kitchen. If you want to bake biscuits or filled speculoos yourself, choose a suitable baking mix or recipe base.
Which allergens should I check in speculoos?
Read the ingredients and allergen statements on the exact pack. The standard Lotus Biscoff variety described contains wheat and soya; Albert Heijn lists wheat and possible almonds in its Bakkers speculaas. A gluten-free variety may contain other allergens too.
Is gluten-free speculoos also free from other allergens?
No. For its Lekker Vrij van Gluten Speculaas, Jumbo lists egg and the possible presence of allergens including almonds, hazelnuts, milk, sesame and walnuts. So even with a gluten-free product, check all the information on the pack.
How should I store an opened pack of speculoos or a baking mix?
Follow the storage instructions for the product you choose. Albert Heijn recommends storing opened Bakkers speculaas in a sealed tin; the baking mixes described say to store in a cool, dry place.
Can I taste dough from a speculoos baking mix before it’s baked?
Not with the Koopmans speculoos biscuit mix described: according to the product information, the dough isn’t intended to be eaten raw and must be cooked thoroughly. If you’re using a different mix, follow the preparation instructions on the pack.