Which option is right for you?

If you’re looking for a filled bar for yourself

You want to enjoy a speculoos chocolate bar on your birthday and are choosing mainly based on the cream filling and whether you prefer milk or white chocolate. Jumbo lists both filled varieties.

If you want to try speculoos pieces

You prefer pieces of speculoos in white chocolate. If you choose this option, remember that a 180 g bar isn’t made up of individually wrapped portions.

If you want to hand out treats

You need portions separated in advance for your guests. A bar you can break up yourself won’t meet that need. Albert Heijn’s chocolate speculoos biscuits do come in individual snack packs, but they’re not a bar.

What should you look for when choosing?

First decide whether the treat is for you or your guests. Then choose your preferred texture and check the label on the specific pack.

What to consider What to check before buying Who this matters most to
Filling or pieces Check whether the variety contains speculoos cream or speculoos pieces, and choose between milk and white chocolate. If I’m eating the bar myself, I mainly want to know whether I’m choosing a filled or crunchy variety. Around 40% of consumers prioritise this choice of flavour and texture.
Portions and packaging Check the pack size and whether the portions are individually wrapped. The 180 g white bars listed by Jumbo each state that they contain 12 portions of 15 g, but they aren’t individually wrapped. For guests, I want to be able to put out pre-separated treats without breaking up a bar myself. Portioning is a key consideration for around 30% of consumers.
Allergens Read the current label for the variety you’ve chosen, including the ingredients list and any warnings about possible traces. If a guest needs to avoid certain ingredients, I want to check the packaging before serving. For around 30% of consumers, checking the label is the most important consideration.

Common mistakes

  • Assuming a single bar is an individually wrapped portion

    A portion size tells you how much is in a portion, not whether the portions are individually wrapped. The speculoos chocolate bars listed by Jumbo each weigh 180 g.

    If you’re happy to break it up yourself, a bar could be a good choice. If you want to offer your guests separate treats, look for individually wrapped alternatives. Bear in mind that chocolate speculoos biscuits aren’t a bar.

  • Relying only on the online description if you have an allergy

    Ingredients and warnings about possible traces can vary between varieties. The Netherlands Food and Consumer Product Safety Authority highlights the allergen information on the labels of pre-packed foods.

    Before eating or serving, read the physical label on the exact pack you have, even if you’ve already looked at the product page.

  • Confusing a cream filling with speculoos pieces

    Jumbo lists filled bars with speculoos cream as well as a white chocolate bar with speculoos pieces. These aren’t the same type of bar in different kinds of chocolate.

    Check the full variety name and product description before deciding whether a filling or pieces better suit what you want to eat.

Brands to consider

Lotus Biscoff

Jumbo lists 180 g Lotus Biscoff bars in milk or white chocolate with speculoos cream, as well as a white variety with speculoos pieces. Albert Heijn also lists chocolate speculoos biscuits in individual snack packs.

  • The product names and descriptions make it easy to choose between a cream filling and pieces.
  • The bars mentioned aren’t individually wrapped by portion. Check the ingredients and allergen information on the label for each variety.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Do the speculoos chocolate bars come in individually wrapped portions?

No. The varieties listed by Jumbo are 180 g bars, not individually wrapped portions. The two white varieties each state that they contain 12 portions of 15 g. So, if you choose one of these varieties for guests, you’ll need to divide up the bar yourself.

Which allergens should I check for in these bars?

Always read the label on the pack you’ve chosen. Jumbo’s filled milk chocolate bar lists milk, soya and wheat, and may contain nuts; the white varieties described also list lactose. Check the current information about possible traces too.

How should I store a white speculoos chocolate bar for a birthday?

Follow the storage instructions on the packaging of the variety you buy. For the two white bars described, Jumbo recommends storing them at 15 to 20 °C.

What can I choose if I want to hand out individual treats?

Look for a product with individually wrapped portions rather than relying on the portion size listed for a bar. Albert Heijn lists Lotus Biscoff Speculoos Belgian chocolate as six snack packs, each containing three biscuits. They’re chocolate speculoos biscuits, not a chocolate bar.