Who is this distinction important for?

Breakfast eaters mainly looking for a cocoa flavour

If you want more cocoa than you’d get from a milk-chocolate-style flavour, look at both the cocoa content and the type of product. Albert Heijn’s product information says the chocolate couverture in Hands Off Amsterdam Speculoos contains at least 51% cocoa solids. Jumbo states that Verkade Speculaas Melkchocolade contains at least 29% cocoa solids in its milk chocolate. Neither is a traditional speculaas biscuit with a dark chocolate coating.

Shoppers who want a crisp biscuit

If you’d rather have a speculaas biscuit with breakfast than chocolate as the main ingredient, traditional baker’s speculaas biscuits are a different choice from a filled bar. Check the nutritional information on the packaging to find the serving size that suits you.

Shoppers with plant-based or allergen requirements

Use the ingredients list and allergen statement for the specific product to make your decision. A product being described as plant-based doesn’t mean it’s free from wheat or soya, or that the packaging won’t warn of possible traces of milk or nuts.

What should you look for when choosing?

First decide whether you mean a speculaas biscuit, a biscuit with a chocolate coating or a chocolate bar with speculoos. Then compare the label details that matter most to you.

What to consider What to check Who is this most important for?
Cocoa flavour Check whether the cocoa is in the biscuit, coating or bar, and what cocoa content is stated for the chocolate. If I’m mainly looking for a distinct cocoa flavour, I want to know which part of the product the percentage refers to. Around 36% of consumers prioritise that cocoa flavour.
Product type and serving size Check the stated serving size and compare the nutritional values per 100 g; a biscuit and a filled bar are different types of product. If you want a small biscuit with breakfast rather than chocolate as the main flavour, take the serving size into account. For around 29% of consumers, product type and serving size are their main concern.
Allergens and ingredients Check the current packaging for both the listed allergens and any warnings about possible traces. If I need to avoid certain ingredients, I can’t rely on the word ‘plant-based’ alone. Around 21% of consumers prioritise ingredient suitability.
Current range Check shortly before buying that the exact variety you’re looking for is still available. If you’re specifically looking for a speculaas biscuit with dark chocolate, a product page for a variety that’s no longer sold isn’t much help. For around 14% of consumers, current availability matters most.

Common mistakes

  • Assuming an old product page means you can still buy the product

    Albert Heijn’s product page for AH Speculaas Met Pure Chocolade says ‘Discontinued’. So the product name alone doesn’t confirm that you can buy that particular biscuit.

    Check the current availability of the variety you’re interested in shortly before buying.

  • Mistaking a speculoos bar for a chocolate-coated speculaas biscuit

    Hands Off Amsterdam Speculoos is a chocolate bar with speculoos filling and pieces of speculoos. Albert Heijn’s and Jumbo’s traditional baker’s speculaas biscuits are biscuits with no chocolate coating listed.

    First decide whether you want a biscuit or mainly chocolate, then compare products of the same type.

  • Assuming a higher cocoa content means less sugar

    Albert Heijn’s product information states that the chocolate couverture in Hands Off Amsterdam Speculoos contains at least 51% cocoa solids, but the bar also contains 40 g of sugars and 17 g of saturated fat per 100 g.

    Check the cocoa content alongside the nutritional information for the whole product, and consider how much you plan to eat.

  • Assuming plant-based means allergen-free

    The product information for the Hands Off bar lists soya and wheat, among other ingredients, and warns that it may contain traces of milk, peanuts and nuts. The Netherlands Food and Consumer Product Safety Authority says allergen information for prepacked foods must appear on the label.

    So check the full allergen statement on the current packaging, even if the product is described as plant-based.

Brands to consider

Albert Heijn

Worth considering for traditional baker’s speculaas biscuits and to understand the difference from a variety with dark chocolate that was sold previously.

  • According to the product information, AH Bakkers speculaas is a traditional speculaas biscuit; Albert Heijn lists a serving size of 13 g.
  • The product page for AH Speculaas Met Pure Chocolade says ‘Discontinued’. Check other dark chocolate varieties separately rather than treating this page as evidence that it’s currently available to buy.

Jumbo

Worth considering for a traditional baker’s speculaas variety, but not as confirmation of a speculaas biscuit with dark chocolate.

  • Jumbo Bakkers Speculaas is sold in a 600 g pack; the product information lists 1,6% spice mix.
  • The label lists 29 g of sugars and 9,5 g of saturated fat per 100 g. This traditional biscuit has no stated cocoa content to compare with a dark chocolate variety.

Lotus Biscoff

Worth considering if you’re looking at speculoos biscuits or speculoos spread.

  • Lotus Bakeries describes Biscoff as a crisp biscuit with a caramelised flavour, and offers smooth and crunchy varieties of its spread.
  • The name Biscoff alone tells you nothing about dark chocolate or the cocoa content of a specific product.

Hands Off

Worth considering if you’re looking for a chocolate bar with speculoos and a clearly stated cocoa content.

  • For Hands Off Amsterdam Speculoos, Albert Heijn states that the chocolate couverture contains at least 51% cocoa solids.
  • This is a bar with speculoos, not a speculaas biscuit. The product information lists soya and wheat and warns of possible traces of other allergens.

Verkade

A useful example of milk chocolate with pieces of speculaas, rather than a dark chocolate variety.

  • For Verkade Speculaas Melkchocolade, Jumbo lists 10% biscuit crumbs and at least 29% cocoa solids in the milk chocolate.
  • If you’re specifically looking for dark chocolate, don’t confuse this milk chocolate bar with a speculaas biscuit coated in dark chocolate.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

Is ‘dark’ or ‘pure’ enough to help me choose speculaas for breakfast?

No, those words don’t tell you the nutritional value of the whole product. Check whether it’s a biscuit, a chocolate coating or a filled bar, then look at the sugars per 100 g and the stated serving size. For example, Albert Heijn lists 40 g of sugars per 100 g of the Hands Off Amsterdam Speculoos bar.

How can I tell the difference between dark chocolate and milk chocolate with speculaas?

Read the description of the chocolate and check the cocoa content for the specific product. Albert Heijn states that the chocolate couverture in Hands Off Amsterdam Speculoos contains at least 51% cocoa solids; Jumbo lists at least 29% in the milk chocolate in Verkade Speculaas Melkchocolade. Both are bars, not traditional speculaas biscuits.

Which allergens should I check in speculaas biscuits and speculoos chocolate?

Check the allergen statement for the product you’re buying, including any ‘may contain’ warnings. Depending on the product, the information may list wheat, soya, milk, peanuts or nuts, among other allergens. The Netherlands Food and Consumer Product Safety Authority says allergen information for prepacked foods appears on the label.

How should I store speculaas biscuits or a speculoos bar?

Follow the storage instructions for the specific product. For AH Bakkers speculaas, Albert Heijn recommends keeping it in a sealed tin in a cool, dark, dry place after opening; for Hands Off Amsterdam Speculoos, the product information says to store it in a cool, dry place.