What should you look for when choosing?
First decide whether you mean a speculaas biscuit, a biscuit with a chocolate coating or a chocolate bar with speculoos. Then compare the label details that matter most to you.
| What to consider |
What to check |
Who is this most important for? |
| Cocoa flavour |
Check whether the cocoa is in the biscuit, coating or bar, and what cocoa content is stated for the chocolate. |
If I’m mainly looking for a distinct cocoa flavour, I want to know which part of the product the percentage refers to. Around 36% of consumers prioritise that cocoa flavour. |
| Product type and serving size |
Check the stated serving size and compare the nutritional values per 100 g; a biscuit and a filled bar are different types of product. |
If you want a small biscuit with breakfast rather than chocolate as the main flavour, take the serving size into account. For around 29% of consumers, product type and serving size are their main concern. |
| Allergens and ingredients |
Check the current packaging for both the listed allergens and any warnings about possible traces. |
If I need to avoid certain ingredients, I can’t rely on the word ‘plant-based’ alone. Around 21% of consumers prioritise ingredient suitability. |
| Current range |
Check shortly before buying that the exact variety you’re looking for is still available. |
If you’re specifically looking for a speculaas biscuit with dark chocolate, a product page for a variety that’s no longer sold isn’t much help. For around 14% of consumers, current availability matters most. |
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Frequently asked questions
Is ‘dark’ or ‘pure’ enough to help me choose speculaas for breakfast?
No, those words don’t tell you the nutritional value of the whole product. Check whether it’s a biscuit, a chocolate coating or a filled bar, then look at the sugars per 100 g and the stated serving size. For example, Albert Heijn lists 40 g of sugars per 100 g of the Hands Off Amsterdam Speculoos bar.
How can I tell the difference between dark chocolate and milk chocolate with speculaas?
Read the description of the chocolate and check the cocoa content for the specific product. Albert Heijn states that the chocolate couverture in Hands Off Amsterdam Speculoos contains at least 51% cocoa solids; Jumbo lists at least 29% in the milk chocolate in Verkade Speculaas Melkchocolade. Both are bars, not traditional speculaas biscuits.
Which allergens should I check in speculaas biscuits and speculoos chocolate?
Check the allergen statement for the product you’re buying, including any ‘may contain’ warnings. Depending on the product, the information may list wheat, soya, milk, peanuts or nuts, among other allergens. The Netherlands Food and Consumer Product Safety Authority says allergen information for prepacked foods appears on the label.
How should I store speculaas biscuits or a speculoos bar?
Follow the storage instructions for the specific product. For AH Bakkers speculaas, Albert Heijn recommends keeping it in a sealed tin in a cool, dark, dry place after opening; for Hands Off Amsterdam Speculoos, the product information says to store it in a cool, dry place.