What should you look for when choosing?
First, decide whether you want a smaller bar or a particular type of filling. Then compare the nutritional information with the amount you actually plan to eat.
| What to consider |
What should you check? |
Who is this important to? |
| Size and portion |
Compare the net weight with the serving size on the packaging. The bars included in this comparison weigh 55 g, 90 g or 180 g. |
If I’m just having a snack, I want to choose how much I eat at a time. Around 40% of consumers prioritise portion size. |
| Flavour and texture |
Check whether the bar contains speculoos cream, biscuit pieces or speculoos spread. |
It matters to me whether I get a creamy filling or pieces in the chocolate. Around 40% of consumers prioritise texture. |
| Nutritional information |
Compare sugars, saturated fat, protein and fibre per 100 g, among other things; also consider your own portion size. |
If nutritional values determine my choice, I don’t want to compare a protein bar with a chocolate bar on flavour alone. Around 20% of consumers consider nutritional information the most important factor. |
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Frequently asked questions
How do I compare bars in different sizes?
Compare the nutritional values per 100 g, then consider how much you plan to eat. The TREK bar included in this comparison weighs 55 g, the Milka bar 90 g and the Lotus Biscoff chocolate bars 180 g; a smaller pack doesn’t in itself tell you anything about the nutritional value per 100 g.
What should I look out for if I have an allergy?
Check the current ingredients and allergen information on the packaging, including warnings about possible traces. The Lotus Biscoff milk chocolate bar described here contains milk, soya and wheat and may contain nuts; the Milka variety contains milk, wheat, hazelnut and soya and may contain other nuts; the TREK bar contains soya and wheat and warns that it may contain, among other things, peanuts, nuts, milk and sesame.
How should I store a chocolate bar with speculoos?
Follow the storage instructions and use-by date on the packaging of the bar you buy. Check the guidance again if you choose a different variety.
What information on the label can help me choose a bar?
Check the ingredients, allergens, net quantity, nutritional information and use-by date. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly listed on the labels of prepacked foods; check the packaging itself whenever allergens are relevant to your choice.