Who is this choice for?

If you’re mainly watching your sugar intake

You’re looking for a biscuit with a speculoos flavour and want to check the amount of sugars per 100 g. With Céréal, the ingredients and other nutritional values also matter when making your choice.

If you’re buying regular speculaas for several occasions

You’re looking at the amount of biscuit in a pack and considering regular bakers’ speculaas if reducing sugar isn’t a deciding factor.

If you compare the whole label

You look beyond sugars to sweeteners, fats and allergens. The Netherlands Nutrition Centre recommends comparing nutritional values per 100 g, as serving sizes can vary.

What should you look for when choosing?

Start with what matters most to you: the amount of sugars, the pack size or whether the ingredients are suitable for you. Then check the label for the exact variant you want to buy.

What to considerWhat to check before buyingWho it matters to
Sugars Check ‘of which sugars’ per 100 g. Jumbo lists 0.4 g for Céréal Speculoos with almond pieces and 29 g for Jumbo Bakkers Speculaas. I want to choose a biscuit with a speculoos flavour and check its sugar content. An estimated 42% of consumers prioritise reducing sugar.
Pack size Check the net weight of each variant: the Céréal pack mentioned contains 110 g, while Jumbo Bakkers Speculaas contains 600 g. If I’m buying biscuits for several coffee breaks, I want to know how much I’ll have at home. For an estimated 42% of consumers, the quantity matters most.
Ingredients and other nutritional values Read the ingredients and allergen information; also compare sweeteners, energy and saturated fat per 100 g. If I need to avoid certain ingredients, I can’t base my choice on the sugar content alone. The suitability of the full label is the priority for an estimated 16% of consumers.

Common mistakes

  • Comparing a small pack without checking how much it contains

    The Céréal speculoos mentioned comes in a 110 g pack; Jumbo Bakkers Speculaas contains 600 g. That difference matters if you’re buying biscuits for several occasions.

    Check the net weight alongside the nutritional values per 100 g, so you don’t confuse quantity with composition.

  • Looking only at the words ‘sugar-free’

    Jumbo lists 0.4 g of sugars and 29 g of polyols per 100 g for the Céréal biscuits. A low sugar figure doesn’t tell you everything about the product’s composition.

    Read the ingredients list and the other nutritional information for the variant you’re buying too.

  • Overlooking allergens in a lower-sugar biscuit

    For the Céréal variant mentioned, Jumbo lists almonds, wheat, milk, egg and soya, among other allergens. The sugar content doesn’t tell you whether it’s suitable if you have an allergy.

    Check the allergen information on the current packaging before buying.

  • Assuming a supermarket own-brand biscuit is low in sugar without checking the label

    The name ‘bakers’ speculaas’ or the shop you buy it from won’t tell you how much sugar the biscuits contain.

    If reducing sugar is essential to your choice, check the nutritional table per 100 g on the relevant pack.

Brands and supermarket ranges compared

Céréal

Céréal offers a biscuit with a speculoos flavour and almond pieces, marketed as ‘sugar-free’.

  • For the variant mentioned, Jumbo lists 0.4 g of sugars per 100 g.
  • According to Jumbo, the same variant contains 29 g of polyols per 100 g; check the allergens on the pack too.

Jumbo

Jumbo Bakkers Speculaas is a regular speculaas biscuit in a 600 g pack.

  • The stated pack weight makes it easy to compare quantities.
  • Jumbo lists 29 g of sugars per 100 g for this variant, so don’t treat it as a low-sugar biscuit.

Albert Heijn

Albert Heijn lists regular speculaas and has a separate category for sugar-conscious biscuits, which also includes Céréal Speculoos with almond pieces.

  • The separate categories make it easier to find different types of biscuit.
  • A category listing doesn’t replace checking the nutritional table and ingredients list for the individual product.

Biscotto (ALDI)

Biscotto Bakkersspeculaas is a regular 600 g speculaas biscuit listed by ALDI as an in-store product.

  • The pack weight is stated.
  • If you’re choosing based on sugar content, refer to the nutritional table on the relevant pack.

Lidl

Lidl lists 600 g Bakkers speculaas as an in-store product.

  • The product type and pack weight are clearly stated.
  • Check the nutritional values on the pack before comparing this variant’s sugar content.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How do I compare the amount of sugars in two packs of biscuits?

Compare ‘of which sugars’ per 100 g in the nutritional table on both products. The Netherlands Nutrition Centre recommends using this basis because manufacturers may use different serving sizes; also read the ingredients list for the variant you choose.

What does maltitol mean when choosing Céréal speculoos?

Maltitols are the sweetener in the Céréal variant mentioned; Jumbo also lists 29 g of polyols per 100 g. So don’t look only at the 0.4 g of sugars per 100 g: check the ingredients and other nutritional information on the pack too.

Can I choose the Céréal speculoos mentioned if I need to watch out for allergens?

First check whether any of the listed allergens could be a problem for you. For this variant, Jumbo lists almonds, wheat, milk, egg and soya, among others; always check the current packaging for this exact product when you buy it.