Organisers expecting lots of visitors
If you want to hand out biscuits quickly, a stated number of biscuits or portions makes it easier to plan how many you’ll need. Also check that the inner packaging suits the way you plan to hand them out.
Who is this relevant for?
Group buyers looking to minimise leftovers
Choose a pack size that suits your group and check how to store any biscuits left over after opening. Weight alone won’t tell you how many servings you’ll get from a pack.
Organisers who need to communicate allergen information
When catering for a mixed crowd, you’ll need the information on the exact pack. Check both the listed allergens and any warnings about possible traces of other allergens.
What should you look for when choosing?
First, work out how many biscuits you want to hand out. Then check whether the pack will be practical to store once opened and whether you can keep the allergen information available at the serving point.
| What to consider | What to check before buying | Who should pay particular attention? |
|---|---|---|
| Quantity and ease of serving | Check the stated number of biscuits or portions, and see whether the biscuits are individually wrapped inside if that’s important for serving. | If I’m serving lots of visitors one after another, I want to know how many servings I can get without estimating from the weight. Around 38% of consumers put this predictability first. |
| Pack size and storage | Compare the weight with the stated number of biscuits or portions, and read the storage advice for after opening. | For a smaller group, I don’t want to open a pack and have lots of biscuits left over. Around 31% of consumers give minimising leftovers top priority. |
| Allergens when serving | Check the current label for both the allergens the product contains and those it may contain. | When I’m offering biscuits to a mixed crowd, I want to be able to answer questions about ingredients with the packaging to hand. Around 31% of consumers put allergen information first. |
Common mistakes
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Assuming all speculaas have the same allergens
Labels can vary from one product to another. Jumbo lists soya and wheat as allergens for Lotus The Original Speculoos; Jumbo and Albert Heijn also list possible allergens for their bakers' speculaas.
Keep the label for the pack you’ve chosen at the serving point, and check each flavour separately. Don’t claim that speculaas is suitable for everyone.
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Selling unwrapped biscuits without a plan for product information
If you’re selling biscuits as a business, you need to consider the rules on allergen information and safe food handling. The Netherlands Food and Consumer Product Safety Authority explains allergen information on labels for prepacked foods; Ondernemersplein covers safe food handling when selling food at markets and events.
Before selling unwrapped biscuits, check how you need to inform visitors about allergens and keep the details of the product you’re offering to hand.
You’ll also need to set aside time to prepare the product information and serving arrangements.
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Looking only at the pack weight
A weight of 600 g doesn’t tell you how many biscuits you can hand out. Albert Heijn and Jumbo list around 48 portions for their bakers' speculaas, while ALDI lists 48 biscuits for Biscotto: a portion and a biscuit aren’t necessarily the same thing.
Plan using the number of biscuits or portions stated on the pack you’ve chosen, and decide how many you want to give each visitor.
Brands compared
These examples show the pack information that can be useful when planning a festival. Always check the variant you’ve chosen and its current label before buying.
Lotus Biscoff
Jumbo lists a pack of 300 biscuits weighing 1,875 kg for Lotus The Original Speculoos.
- The stated number of biscuits helps you plan for lots of servings.
- Jumbo lists wheat and soya as allergens. Check the inner packaging before assuming the biscuits are individually wrapped.
AH
Albert Heijn lists AH Bakkers speculaas in a 600 g pack, with 48 portions of 13 g.
- The portion information gives you a useful starting point for planning how to distribute them.
- Check the label for allergens; Albert Heijn advises storing the biscuits in an airtight tin after opening.
Jumbo
Jumbo lists its Bakkers Speculaas in a 600 g pack, with around 48 portions.
- The stated number of portions helps you plan how much to serve.
- Check the allergen information on the exact pack, including warnings about possible traces of almonds and nuts.
Biscotto
ALDI lists Biscotto Bakkersspeculaas as a 600 g pack containing 48 biscuits.
- A stated number of biscuits makes it easy to plan how many to hand out individually.
- Check the ingredients and allergens on the physical packaging before serving the biscuits.
Speculaas to share on Joybuy
These two packs of bakers' speculaas are suited to a serving point where you’ll be handing out the biscuits yourself. If you want to plan in advance for each visitor, check the number of biscuits and the inner packaging for the variant you’ve chosen.
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De Ruiter Bakers Speculaas 450 g
A 450 g pack of bakers' speculaas for you to hand out. To plan how many you’ll need per visitor, check the number of biscuits and the inner packaging, and read the current label for allergen information.
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g'woon Bakers Speculaas 600 g
A 600 g pack of bakers' speculaas for you to portion out. If you want to plan how many to give each visitor, check the number of biscuits and the inner packaging. Joybuy’s product information says to keep the pack tightly closed after opening; also read the current label for allergen information.
Frequently asked questions
Which pack of speculaas is best if I want to serve lots of visitors quickly?
Choose a pack with a stated number of biscuits or portions, and check that the inner packaging suits the way you’ll be serving them. Jumbo lists 300 biscuits for Lotus The Original Speculoos. For 600 g packs of bakers' speculaas, Albert Heijn and Jumbo list around 48 portions, while ALDI lists 48 biscuits.
What should I bear in mind about allergens when selling speculaas?
Use the allergen information for the exact biscuits you’re selling and check which rules apply to the way you’re serving them. The Netherlands Food and Consumer Product Safety Authority explains allergen labelling for prepacked foods; Ondernemersplein provides information on safe food handling for businesses selling food, including at markets and events.
Do large packs of speculaas all contain the same allergens?
No, the listed allergens vary by product. Jumbo lists soya and wheat for Lotus The Original Speculoos, and warns that Jumbo Bakkers Speculaas may contain almonds and nuts. So be sure to read both the ingredients and allergen warnings on the pack you buy.
How should I store leftover speculaas after the festival?
Follow the storage advice on the pack you’ve chosen and seal any opened biscuits well. For AH Bakkers speculaas, Albert Heijn advises storing the biscuits in an airtight tin after opening; for g'woon Bakers Speculaas, Joybuy advises keeping the pack tightly closed once opened.