What should you look for when choosing?
When choosing speculaas or speculoos for an afternoon snack, first decide what matters most to you: less sugar, suitable ingredients or classic flavour. Then check the other characteristics separately.
| What to consider |
What should you check? |
Who is this most important for? |
| Sugars |
Read the exact claim and compare the ‘of which sugars’ figure on a like-for-like basis, per 100 g and per portion. |
When choosing a biscuit to have with coffee, I want to compare sugars without losing sight of my portion size. Sugar reduction is the main reason for buying for around 50% of consumers. |
| Ingredients and allergens |
Read the current ingredients and allergen information; check a gluten-free claim separately from the sugar content. |
If I need to avoid certain ingredients, I can’t rely on a sugar claim alone. Around 30% of consumers prioritise suitability based on ingredients. |
| Classic flavour |
Check whether you’re choosing regular speculaas or speculoos, and how many biscuits make up a portion for you. |
I’m mainly looking for a familiar biscuit to have with tea, and less sugar isn’t a deciding factor. Classic flavour matters most to around 20% of consumers. |
Products on Joybuy
Related products coming soon.
Frequently asked questions
Does ‘without sugars’ mean a biscuit is low in calories?
No, that statement alone doesn’t tell you how much energy a biscuit provides. The Voedingscentrum points out that sugar-free biscuits can still contain calories. Check the nutritional information per 100 g and how much you plan to eat.
What should I check in speculoos containing maltitol?
Read the ingredients, allergens and any warnings about excessive consumption. For Céréal Speculoos with almond pieces, Jumbo lists wheat, almonds, soya, egg, milk and barley as well as maltitol.
Does gluten-free speculaas automatically contain less sugar?
No, gluten-free and lower sugar are separate characteristics. Jumbo lists a gluten-free mark for Lekker Vrij van Gluten Speculaas; if you want to compare sugar content, also check the ‘of which sugars’ figure on the packaging.
How should I store an opened pack of biscuits without sugars?
Store it in a cool, dry, dark place in a tightly sealed container, as the Voedingscentrum advises for sugar-free biscuits. Also follow the specific storage advice on the packaging.