If you want to give customers a little extra with each order at a Dutch doughnut stall, choose a pack with small portions that are individually wrapped. If it’s a gift for the stallholders to share, a larger sharing pack is a better fit. A speculaas figure or filled speculaas makes more of a feature of the gift itself, but you’ll need to consider the packaging, storage and allergen information. If you’re handing out unwrapped portions, check that you can give customers the required information before they buy.
First decide whether the speculaas will go with each order, is intended for the stall team, or is mainly meant to be a gift that makes an impression. Its purpose tells you more about the right size than the weight alone.
If you’d like to add a little extra to every order, pre-portioned packs are a practical choice. Don’t just look at the number of biscuits: check whether the portions are individually sealed and whether the product information will still be available.
A pack for the stallholders or the team doesn’t need to be individually wrapped. Jumbo and Lidl, for example, list 600 g packs of bakers’ speculaas. Just think about how you’ll store the pack once it’s opened.
A speculaas figure or filled speculaas makes more of a gesture than a quick giveaway. Chocolate with speculaas crumbs is another type of product altogether, so check it suits the gift you have in mind and consider how it needs to be stored.
First choose between individually sealed portions to hand out and one gift to share. Then check the allergen information, presentation and storage instructions for the exact product.
| What to consider | What to check before buying | Who should consider this? |
|---|---|---|
| Allergens and handing out | Read the label on the exact pack. If you’re giving customers unwrapped speculaas, make sure the allergen information is available before they buy, as required by the Netherlands Food and Consumer Product Safety Authority. | If I’m giving biscuits to customers, I want to be able to tell them which allergens they contain, even if the original packaging won’t go with them. For around 42% of consumers, this is the most important consideration. |
| Presentation and size | Check the shape, packaging, how easily it could break and the storage instructions. A speculaas figure, filled speculaas and chocolate with speculaas crumbs are different products. | For a thank-you gift for the stallholders, I want something that’s recognisable as a gift without needing extra wrapping. This is the most important factor for around 33% of consumers. |
| Handing out or sharing | Check how many portions there are and whether they’re individually sealed. Compare this with a sharing pack that you divide up after opening. | If I need to hand something out quickly with several orders, I’m looking for small, sealed portions. For the whole team, one pack to share is enough. Around 25% of consumers prioritise this practical difference. |
A large pack and a multipack don’t solve the same problem. Lotus Bakeries Nederland lists several Lotus Biscoff options, including a Pocket Pack with 8 × 2 biscuits. Jumbo and Lidl each list 600 g packs of bakers’ speculaas; Jumbo says its pack contains around 48 portions. However, a stated portion size doesn’t automatically mean that each biscuit is individually wrapped.
A 600 g pack could work as a gift for everyone to share, but the weight doesn’t tell you whether the biscuits are individually wrapped. Opening the pack to make up your own portions also affects how you hand out the product and its accompanying information.
A sharing pack is a good choice for a gift to enjoy together. If you want to give something out with every order, check before buying that the small portions are individually sealed.
Ingredients and possible traces vary from product to product. Allergen information for prepacked food is shown on the label. Separate information requirements apply to food sold unwrapped, according to the Netherlands Food and Consumer Product Safety Authority.
Read the current label on the variety you’ve chosen. If you’re offering customers speculaas without its original packaging, make sure you have a way to provide them with the allergen information before the sale.
A product that looks suitable for a visit to the stall may not be available when you need it. This can be especially inconvenient if you have a particular shape or type of packaging in mind.
Check availability shortly before you shop, and have an alternative in mind that serves the same purpose: individually wrapped portions, a sharing pack or a gift that makes an impression.
These examples can help you compare different types of packaging. The products listed don’t necessarily have the same ingredients, portion sizes or availability.
Lotus Bakeries Nederland lists classic speculoos in several sizes, including a Pocket Pack with 8 × 2 biscuits.
The range includes different types of speculaas, from smaller biscuits to a large 250 g speculaas figure.
Jumbo lists products including 600 g packs of Bakers’ Speculaas, with around 48 portions.
Lidl Nederland lists 600 g packs of bakers’ speculaas as a shop product.
ALDI Nederland lists a 2-pack of filled speculaas, 2 × 250 g, with almonds and almond paste.
These products offer a few ideas for a little extra or a pack to share. The pack weight or number of biscuits won’t tell you whether the portions are individually sealed, so check this if you plan to give one out with every order.
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A pack of eight to consider if you’re preparing several small gifts. Check whether the pieces are individually sealed before handing them out separately.
Contents: 200 g. Check the current packaging for allergen information before handing them out.
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A pack to consider if you’d like to give the stall team speculaas to share. If you need individual treats instead, check how the biscuits are portioned.
Contents: 450 g. Check the current label for allergens and storage instructions.
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A speculaas variety with almonds in the product name, worth considering as a gift to share. Check the ingredients and allergens on the exact pack before giving it to others.
Contents: 400 g. If you plan to hand it out in portions, check how the product is packaged.
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A pack of speculoos to consider if you’d like the stallholders to share some biscuits. Don’t confuse this with a Pocket Pack: check how the portions are divided if you want to hand them out individually.
Contents: 250 g. Check the current label for ingredients, allergens and storage instructions.
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A speculaas product to consider if the gift is intended to be shared. If you want to add a little extra to every order, first check whether the pack contains suitable sealed portions.
Contents: 300 g. Check the label for allergens and storage instructions.
A small, individually sealed portion is more practical than a pack you need to open and divide up at the stall. Lotus Bakeries Nederland, for example, lists a Pocket Pack with 8 × 2 biscuits. For any product you choose, check how the portions are packaged and what information is shown on the pack.
A sharing pack is a good choice if the stallholders can enjoy the speculaas together. Jumbo and Lidl list 600 g packs of bakers’ speculaas; also check the storage instructions for after the pack has been opened.
Follow the instructions on the packaging for the specific product. Jumbo says to store its Bakers’ Speculaas in a cool, dry place. For its large speculaas figure, Albert Heijn recommends storing it somewhere cool, dark and dry, and keeping it in a sealed tin after opening.
Yes. If a Dutch doughnut stall offers unwrapped speculaas to customers, allergen information must be available before they buy. The Netherlands Food and Consumer Product Safety Authority says this information can be provided in writing or verbally. If it’s provided verbally, customers must be able to see that they can ask about allergens, and you must be able to give them the information straight away.
