Who should choose speculaas?

If you’re hosting an Easter brunch

If you want to serve speculaas at breakfast, brunch or as a dessert, first decide whether you’re looking for a biscuit to share or an ingredient for a dish. For a distinctive Easter look, check the current packaging rather than relying on how it’s presented alongside other Easter products.

If you’re looking for a new speculoos flavour

A special flavour may matter more to you than Easter packaging. Lotus Bakeries announced the Biscoff Sandwich Cookie Espresso as a limited edition for selected European markets; check whether the variety you want to buy is available in the Netherlands.

If you need to check for allergens

If you’re buying for someone with a food allergy, read the label on the exact variety. The Netherlands Food and Consumer Product Safety Authority requires allergens to be clearly listed in the ingredients. For its Bakkers Speculaas 600 g, Jumbo lists wheat and gluten, with almonds and nuts as possible allergens; this doesn’t apply to other products.

What should you look for when choosing?

First decide whether you’re mainly looking for a recognisable Easter product or a type of speculaas to enjoy with coffee, at brunch or as a dessert. Then check the label and choose an amount that suits the number of people you’re serving.

What to considerWhat to check when buyingWho it matters to
Easter look Check whether the current packaging or product page actually links the variety to Easter. Check that a seasonal flavour is available. For an Easter brunch, I want a biscuit with a recognisable Easter look, not just a seasonal flavour name. Around 33% of consumers prioritise this Easter look.
Flavour and use Choose deliberately between crunchy biscuits, filled speculaas and a spread; they don’t serve the same purpose at the table. If I’m making a dessert, I want something that works in the recipe; with coffee, I want a biscuit I can serve as it is. Around 27% of consumers prioritise how they’ll use it.
Ingredients and allergens Read the ingredients list and allergen information on the exact packaging, especially for a filled or unusual-flavour variety. When I’m buying for someone with a food allergy, I need to know which ingredients are in this variety. This is the top priority for around 20% of consumers.
Quantity and storage Compare the net weight with the number of people you’re serving, and check the best-before date and storage advice. For a small Easter breakfast, I don’t want to be left with lots of biscuits; for a larger gathering, I need enough to go round. Around 20% of consumers place the greatest importance on choosing the right amount.

Common mistakes

  • Mistaking a limited edition for an Easter product

    Lotus Bakeries announced the Biscoff Sandwich Cookie Espresso for selected European markets. That seasonal release isn’t automatically an Easter variety in the Netherlands.

    If the Easter theme is what matters to you, check the current Dutch product information or the packaging.

  • Assuming allergens based on the brand or shape of the biscuit

    Ingredients vary by variety. For its Bakkers Speculaas 600 g, Jumbo lists wheat and gluten, and warns that it may contain almonds and nuts; that information doesn’t necessarily apply to filled or seasonal varieties.

    Check the ingredients list and allergen information on the exact packaging every time you buy.

  • Choosing a large pack without a plan for using it

    Both Jumbo and Lidl list a 600 g pack of bakers’ speculaas. That amount may not suit a small Easter breakfast or a table where you’re serving several flavours.

    Choose a net weight that suits your gathering, and check the best-before date and storage advice.

Brands to consider

Lotus Biscoff

Speculoos biscuits and flavour varieties to enjoy with coffee or use as an ingredient.

  • Lotus Bakeries describes Biscoff as a crunchy biscuit with a caramelised flavour that can also be used in recipes.
  • The announced Biscoff Sandwich Cookie Espresso is a limited edition for selected European markets, not automatically an Easter variety in the Netherlands.

Albert Heijn

A range that includes plain, filled and almond speculaas, alongside Lotus Biscoff varieties.

  • You can compare product types and flavours in the speculaas category.
  • If you’re looking for an Easter version, check the details of the specific product; a general Easter range doesn’t make everyday speculaas a limited edition.

Jumbo

Includes Bakkers Speculaas in a 600 g pack.

  • For this product, Jumbo provides ingredients, allergen and nutritional information, as well as storage advice, so you can check the packaging carefully.
  • The details for Bakkers Speculaas 600 g don’t apply to other Jumbo varieties or seasonal products.

Lidl

Bakers’ speculaas in a 600 g pack.

  • Lidl describes the product as crisp speculaas biscuits and lists the pack weight.
  • Lidl lists this as an in-store product. If you’re choosing based on allergens or its Easter look, check the packaging itself.

ALDI

Filled speculaas with almond and almond paste, sold in two 250 g packs.

  • The product description makes the filling and pack size clear.
  • The variety mentioned is part of the St Nicholas range. Don’t assume it’s available as an Easter version.

Speculaas products on Joybuy

These products offer different types of speculaas to enjoy with coffee or at breakfast, or to use in a dessert. If you’re specifically looking for Easter or limited-edition packaging, check the current product presentation before choosing.

Bolletje Ball of Shaking Bellies Speculaas, 300 g

Bolletje Ball of Shaking Bellies Speculaas, 300 g

An option if you’d like to enjoy speculaas at breakfast or use it in a dessert. If you’re looking for Easter packaging, check the current version; if you have allergies, read the label.

View on Joybuy
De Ruiter Bakers Speculaas, 450 g

De Ruiter Bakers Speculaas, 450 g

Bakers’ speculaas for serving with coffee or tea. Choose the 450 g pack to suit the number of people you’re serving, and check the latest label information.

View on Joybuy
g'woon Almond Speculaas, 400 g

g'woon Almond Speculaas, 400 g

For anyone looking specifically for almond speculaas, perhaps to serve with coffee. Check the ingredients and allergens on the exact packaging, especially if anyone in your group needs to avoid soya.

View on Joybuy
g'woon Crumbled Speculaas, 300 g

g'woon Crumbled Speculaas, 300 g

A crumbled version for adding speculaas to a dish or dessert. The pack contains 300 g; check the current label for ingredients and allergens.

View on Joybuy
g'woon Speculaas Spread, 400 g

g'woon Speculaas Spread, 400 g

A spreadable speculaas option for bread at an Easter breakfast, rather than a biscuit to serve on its own. The pack contains 400 g; read the label if ingredients or allergens will affect your choice.

View on Joybuy

Frequently asked questions

Is limited-edition speculaas automatically suitable as an Easter product?

No. A seasonal release doesn’t have to be an Easter variety. In May 2026, Lotus Bakeries announced the Biscoff Sandwich Cookie Espresso for selected European markets, without presenting it as a Dutch Easter version. If the Easter theme matters to you, check the current packaging.

Which type of speculaas can I use in an Easter dessert?

Crunchy speculaas is a good choice if you want to crumble the biscuits; Lotus Bakeries also describes Biscoff biscuits as an ingredient for cooking. Choose filled speculaas if almond and almond paste work in your dessert, and check the allergens on the pack you choose.

Should I check the allergens again for every type of speculaas?

Yes. Check the exact packaging, as ingredients can vary between varieties. The Netherlands Food and Consumer Product Safety Authority requires allergens to be clearly listed in the ingredients. For its Bakkers Speculaas 600 g, Jumbo lists wheat and gluten and warns that it may contain almonds and nuts; don’t assume the same applies to another product.

How should I store speculaas bought for an Easter brunch?

Follow the storage advice and best-before date on the packaging you buy. For Jumbo Bakkers Speculaas 600 g, Jumbo advises storing it in a cool, dry place and says the best-before date is on the side of the pack.