Who is this choice relevant to?

Brunch hosts looking to serve something special

You’re looking for a standout biscuit for Easter brunch, but don’t want to build your menu around a seasonal variety whose availability in the Netherlands is unclear.

Hosts who take allergens into account

You’re buying for guests with different needs and want to check the allergens on each specific pack before serving speculaas.

Shoppers stocking up for coffee time

You’re looking for speculaas to share with coffee or tea and want to choose an amount that suits the number of guests and the other sweet dishes.

What should you look for when choosing?

Plain speculaas

Choose this type: if you want to serve individual biscuits with coffee or tea.

Bear in mind: it doesn’t have an almond paste filling. Even with plain speculaas, check the label for allergens.

Filled speculaas

Choose this type: if you want speculaas to be a sweet brunch dish with almond paste.

Bear in mind: ingredients and allergens vary by product, so don’t rely on the product type alone.

Limited edition

Choose this type: if the exact seasonal variety is available in the Netherlands and its flavour suits your brunch.

Bear in mind: a European announcement doesn’t prove that a product is available in the Netherlands or linked to Easter. Lotus Bakeries linked its Biscoff Sandwich Cookie Espresso to Tomorrowland.

What to consider What to check Who it matters to
Seasonal variety Check the exact product name, whether it’s listed by a Dutch retailer, its limited-edition status and its best-before date. If I want to serve something unusual, that exact version needs to be available when I shop. For around 30% of consumers, finding a clearly distinctive variety is the priority.
How you’ll serve it Check whether you’re buying individual biscuits or filled speculaas with almond paste, and choose the format that suits how you plan to serve it. For my brunch, it makes a difference whether I’m serving biscuits with hot drinks or a sweet dish with a filling. How it’s served is the main consideration for around 20% of consumers.
Ingredients and allergens Read the ingredients list and allergen information on each specific pack. The Netherlands Food and Consumer Product Safety Authority says allergen information must be shown on the label of pre-packed products. If a guest needs to avoid certain ingredients, I don’t want to assume that two types of speculaas have the same ingredients. For around 30% of consumers, checking ingredients and allergens comes first.
Quantity Compare the net weight and, if stated, the number of portions with your guest list and the rest of the brunch spread. I want to serve enough without choosing a large pack when there are other sweet dishes too. For around 20% of consumers, choosing the right amount matters most.

Common mistakes

  • Mistaking a European limited edition for a Dutch Easter product

    In 2026, Lotus Bakeries announced the Biscoff Sandwich Cookie Espresso for selected European markets and linked it to Tomorrowland, not Easter. That doesn’t mean you’ll be able to buy this variety for Easter brunch in the Netherlands.

    Only include it in your brunch plans once you’ve found that exact version at a Dutch retailer.

  • Assuming all speculaas contains the same allergens

    According to Jumbo’s product information, Jumbo Bakkers Speculaas contains wheat and gluten and may contain almonds and nuts. The Aviateur Gevulde Speculaas listed by Jumbo contains wheat, milk and soya, among other ingredients, and may also contain egg and nuts.

    Read the label on each pack individually, even if you’ve bought speculaas from the same brand before.

  • Treating filled speculaas like an ordinary individual biscuit

    The almond paste filling changes what you’re serving and which ingredients you need to check. Filled speculaas therefore won’t automatically suit every guest.

    Choose how to serve it with your guests in mind, and keep the labels for different varieties to hand.

  • Choosing a large pack without considering the whole brunch spread

    Jumbo lists its Bakkers Speculaas in a 600 g pack with around 48 portions. That may be more than you need if speculaas is just one of several sweet dishes.

    Compare the quantity with the number of guests and what else you’re serving. Follow the storage instructions on the pack.

Brands and shops to explore

Lotus Biscoff

Worth considering if you’re looking at a specific branded variety or seasonal version.

  • In May 2026, Lotus Bakeries announced a Biscoff Sandwich Cookie Espresso with an espresso filling and Tomorrowland engraving.
  • The announcement names selected European markets, but doesn’t present the product as an Easter treat or confirm any Dutch stockists.

Albert Heijn

A place to compare different types of speculaas side by side.

  • Albert Heijn’s speculaas category includes filled speculaas, almond speculaas and Lotus Biscoff products, among other options.
  • A general Easter listing doesn’t make a speculaas product a limited edition. Check the listing for the exact variety.

Jumbo

Useful for comparing a pack of plain speculaas with a separately listed filled variety.

  • Jumbo lists Jumbo Bakkers Speculaas as a 600 g pack with around 48 portions. Its Aviateur Gevulde Speculaas has an almond paste filling.
  • The allergen declarations differ between these products, so check the label of the variety you’re buying.

ALDI

Worth a look if you’re after filled speculaas in a pack to share.

  • ALDI lists a 2-pack of filled speculaas with almonds and almond paste, weighing 2 × 250 g.
  • The product listing doesn’t mention Easter or limited-edition status. Check the latest shop information when planning your brunch.

Lidl

An option for exploring a listing for bakers’ speculaas alongside separate Easter inspiration.

  • Lidl lists bakers’ speculaas and also has a page with ideas for Easter.
  • These separate listings don’t make the bakers’ speculaas a special Easter product or a limited edition.

Speculaas on Joybuy

Related products will be available soon.

Frequently asked questions

Which allergens should I check in speculaas for my guests?

Check the allergen information on the specific pack, as it varies by product. Jumbo lists wheat and gluten in its Bakkers Speculaas, which may also contain almonds and nuts. Its separately listed Aviateur Gevulde Speculaas contains wheat, milk and soya, among other ingredients, and may also contain egg and nuts. The Netherlands Food and Consumer Product Safety Authority says allergen information must be shown on the label of pre-packed products.

Should I choose filled or plain speculaas for Easter brunch?

Choose filled speculaas if you’d like to serve a sweet dish with almond paste. Plain speculaas is a good choice if you’re looking for individual biscuits to serve with coffee or tea. Whichever you choose, check the ingredients of the specific variety, especially if your guests need to avoid certain allergens.

How should I store speculaas for brunch?

Follow the storage instructions on the pack. The Jumbo products reviewed here say to store in a cool, dry place. If you like, put opened crunchy biscuits in an airtight tin, but don’t assume this changes the best-before date.