What should you look for when choosing?
When choosing speculaas for a late-night snack, first decide whether dark chocolate is a must-have. If it isn’t, the biscuit shape and spiced flavour may matter more. Check the label of the specific variety you’re buying each time.
| What to consider |
What to look for |
Most relevant to |
| Dark chocolate and cocoa |
Look for the words ‘dark chocolate’ on the exact variety. Only compare cocoa percentages that are explicitly stated for the chocolate in question. |
If I’m looking for a dark chocolate flavour, I don’t want to pick up milk chocolate or plain speculaas. Around 40% of consumers put this flavour preference first. |
| Biscuit shape and packaging |
Check whether it’s bakers’ speculaas or speculaas chunks, and check the pack size. |
For a spiced snack, the biscuit shape matters more to me than chocolate. This is the top priority for around 30% of consumers. |
| Ingredients and allergens |
Read the current ingredients list, the allergens declared and any ‘may contain’ warnings. |
If I need to avoid certain ingredients, I check the label of every variety individually. Around 20% of consumers give this check their highest priority. |
| Availability |
Check whether your chosen variety is available from your retailer; an existing product page doesn’t guarantee that it is. |
When I’m shopping for the same evening, I want to be able to choose an option my retailer stocks. This matters most to around 10% of consumers. |
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Frequently asked questions
Does ‘dark’ on speculaas automatically mean dark chocolate?
No. The term ‘dark’ alone confirms neither the type of chocolate nor a high cocoa percentage. Look for ‘dark chocolate’ on the exact packaging or product page, and check any stated percentage separately.
Which allergens should I check in chocolate with speculaas pieces?
Check the allergens for the variety you’re buying, including any ‘may contain’ warnings. For Verkade Speculaas Melkchocolade, Jumbo lists milk, soya and wheat/gluten, with possible traces of nuts, almonds and hazelnuts; this list doesn’t automatically apply to other products.
How should I store speculaas once opened?
Follow the storage instructions on the packaging. For the speculaas chunks listed, Jumbo recommends storing them in a cool, dry place; check the label of any other variety.
Where can I check the ingredients when shopping online?
Check the nutritional information for the exact product variety, then check the packaging again before eating it. Ondernemersplein states that mandatory label information for prepacked food must also be available online.