Who are the different pack sizes for?

Lunchbox and treat planners

Want to send biscuits along without repacking them at home? Jumbo lists Lotus Biscoff XL as a pack of ten bags, each containing two biscuits. Check whether that portion size suits your plans for handing them out.

People buying for a group

If you have one place to serve them from, you can divide biscuits from a larger pack yourself. Albert Heijn lists AH Bakkers speculaas in a 600 g pack, while Jumbo lists Lotus The Original Speculoos in a pack of 300 biscuits. The weight and number of biscuits answer different planning questions.

Christmas market sellers

If you’re selling speculaas as a food business, pack size isn’t the only thing to consider: you’ll also need to think about food safety and allergen information. The Netherlands Food and Consumer Product Safety Authority provides guidance on food business registration and allergen information for prepacked products.

What should you look for when choosing?

First, decide whether each person needs a sealed portion or whether you can hand the biscuits out yourself from one place. Then check how many you need and what information you’ll need to provide if you’re selling them or offering them unpackaged.

What to consider What to check before buying Who it matters to
Sealed portions Count the individual bags and the biscuits in each one; a multipack is not the same as separate portion bags. If I’m putting biscuits in lunchboxes or want to hand them out quickly, I don’t want to have to repackage them on the spot. Around 36% of consumers prioritise pre-portioned servings.
Stock for a group Check both the weight and any stated number of biscuits or portions, and plan how you’ll hand them out. At a serving point, I want to be able to work out in advance whether there will be enough biscuits for the group. Having enough for the group is a priority for around 29% of consumers.
Quantity and packaging Compare how much product you’ll get and whether you’ll need your own bags, napkins or a serving plate. If I can portion the biscuits myself, the quantity matters more to me than individual bags. Around 21% of consumers prioritise this.
Allergens and selling Read the label on the product you buy. If you’re selling as a food business, also check which registration and information requirements apply to what you’re offering. If I’m selling speculaas or offering it unpackaged, I need to know what allergen information I can provide and which rules apply to my stall. This is a priority for around 14% of consumers.

Common mistakes

  • Mistaking a multipack for individual portion bags

    A 2-pack may contain two larger packs, while another product may consist of separate bags, each containing two biscuits. That makes a difference for lunchboxes.

    Check the packaging to see how many individually sealed portions you’ll actually get.

    Portioning the biscuits yourself takes time and may require extra bags or napkins.

  • Relying on a seasonal product without checking availability

    ALDI includes its 2-pack of filled speculaas in its Saint Nicholas range and warns that promotional products can sell out quickly. So it may not be a reliable choice for planning a Christmas market at a later date.

    Check the current sales period and availability before deciding what you’ll hand out.

  • Relying on a label you read before

    Ingredients and allergen information can vary between products or change when a product is updated. This is especially important if you’re giving biscuits to other people.

    Read the label on every variety you buy. If you’re selling them unpackaged, decide in advance how customers will be given the relevant allergen information.

Brands and retailers to consider

Lotus Biscoff

Lotus offers both prepacked XL portions and a pack of 300 speculoos biscuits. These are different products, not interchangeable portion sizes.

  • According to Jumbo, the XL pack reviewed contains ten bags, each with two biscuits.
  • The XL variety reviewed lists wheat and soya. Check the label on the variety you buy.

Albert Heijn

Albert Heijn lists AH Bakkers speculaas in a 600 g pack for those who want to portion the biscuits themselves, and also offers a bundle with Lotus Biscoff XL.

  • The product information for AH Bakkers speculaas lists 48 portions of 13 g.
  • The single pack doesn’t provide individually sealed portions for lunchboxes; follow the storage instructions on the label after opening.

Jumbo

Jumbo lists two Lotus pack sizes for different uses: XL biscuits in portion bags and The Original Speculoos in a pack of 300.

  • The stated number of bags or biscuits helps you plan how to hand them out.
  • The product information reviewed lists wheat and soya for both products; check the current label when you buy them.

ALDI

ALDI describes a seasonal 2-pack of filled speculaas, with two 250 g packs containing almond and almond paste.

  • Two separate packs could work well for two planned serving occasions.
  • These aren’t individual portions. Check availability for your planned date and read the label for full allergen information.

Lidl

Lidl Netherlands describes its 600 g Bakkers speculaas as an in-store-only product.

  • The stated weight helps you plan stock for a fixed serving point.
  • Check the packaging in store for the number of biscuits, ingredients and allergen information relevant to your choice.

Joybuy products

Related products will be available soon.

Frequently asked questions

Which pack of speculaas is best for lunchboxes or treats?

Choose a pack with individually sealed portions if you don’t want to divide them up yourself. Jumbo lists Lotus Biscoff XL as ten bags, each containing two biscuits; check whether two biscuits per person will suit your plans.

How should I store an opened bulk pack?

Follow the instructions on the label of the product you buy. For AH Bakkers speculaas, Albert Heijn recommends storing it in a cool, dark and dry place and putting the biscuits in a sealed tin after opening.

Which allergens should I check for in these products?

Always check the current label for the variety you choose. The product information reviewed for the Lotus XL and 300-piece packs lists wheat and soya; AH Bakkers speculaas lists wheat and may contain almond. ALDI describes its filled speculaas as containing almond and almond paste, but this description doesn’t replace full allergen information.

How should I provide allergen information if I’m selling speculaas?

Make sure customers can get allergen information about the product you’re offering before they buy it. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked foods should be on the label; if you’re offering unpackaged food, check how to make the information available for your type of sale.

Do I need to register to sell at a Christmas market?

If you run a food business, check the registration requirements with the Netherlands Food and Consumer Product Safety Authority before selling; the authority includes market stalls selling food to consumers in its guidance. The Chamber of Commerce also highlights food safety rules for food sellers. Check separately which conditions the organiser or local council sets for your stall.