What should you look for when choosing?
The product format determines what you’ll need to do yourself: a chocolate bar needs dividing, while with biscuits you mainly need to check the quantity and size. Without those checks, none of these formats is a complete filling for 24 compartments.
Chocolate with speculaas
A good choice when: You want a chocolate treat and can divide it into pieces for the calendar yourself.
The trade-off: A bar doesn’t come pre-divided into 24 pieces that fit a calendar.
Speculaas biscuits with chocolate
A good choice when: You’d prefer a chocolate-topped biscuit rather than a piece of chocolate bar.
The trade-off: Jumbo lists 15 servings for its Speculaas Molens met Melkchocolade; one serving isn’t necessarily one piece that will fit in a calendar.
Plain speculaas biscuits
A good choice when: You want to fill a biscuit calendar yourself and don’t need chocolate with every biscuit.
The trade-off: A multipack isn’t a ready-made chocolate advent calendar; check the number of individual biscuits and their size.
| What to consider |
What to check before buying |
Who it matters most to |
| Quantity and size |
Count the individual pieces and compare their dimensions, including any packaging, with the compartments. |
I want to give one treat for each day of the calendar without running short or having to squeeze in biscuits that are too big. Around 31% of consumers prioritise having enough treats and making sure they fit. |
| Chocolate or biscuits |
Check whether you’re buying chocolate with speculaas, a biscuit with chocolate or plain speculaas. |
I want chocolate to be the treat, even if I have to divide a bar myself. Around 23% of consumers prioritise that chocolate element. |
| Ingredients and allergens |
Read the current label for the variant you’ve chosen, including any precautionary warnings. |
If I’m buying for someone with a relevant allergy, I need to check the specific packaging rather than rely on the flavour name. Checking the label is the main concern for around 23% of consumers. |
| Quantity and portioning |
Check how many usable treats are in a pack and how much work it will take to divide them up. |
I’m filling a calendar myself and want to know whether one pack will be enough or whether I’ll need to buy more. For around 23% of consumers, the practicalities of portioning matter most. |
Speculaas for filling a calendar yourself
These Joybuy products are plain baker’s speculaas for a calendar you fill with biscuits yourself, not chocolate with speculaas. For both packs, check how many individual biscuits you can use and whether they’ll fit in your compartments.
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De Ruiter Baker’s Speculaas 450 g
For a calendar you’re filling with plain speculaas biscuits yourself, with no need for chocolate.
450 g pack. Check the number of biscuits, their dimensions and the current label before dividing them between the compartments.
View at Joybuy
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g'woon Baker’s Speculaas 600 g
For anyone who wants to put together calendar treats using plain speculaas biscuits rather than dividing chocolate.
600 g pack. Before buying, check how many individual biscuits you can use, whether they’ll fit and what the current label says.
View at Joybuy
Frequently asked questions
Which labels should I read if I’m filling an advent calendar myself?
Read the label on every pack you use in the calendar. Check the ingredients and allergens, the best-before date and any storage advice, especially if you’re filling the compartments well before December.
Can I choose speculaas with chocolate for someone with an allergy?
Always check the current label for the exact variant you’ve chosen, rather than relying on the product category alone. Jumbo lists wheat and milk among the ingredients in its Speculaas Molens met Melkchocolade, and notes that it may contain nuts and peanuts; the Verkade variant listed by Jumbo contains, among other things, milk and soya, and may contain nuts.
How should I store chocolate with speculaas once the pack is open?
Follow the storage advice on the specific pack, including instructions for after opening. If you divide the pieces between calendar compartments in advance, check whether the pack gives any extra advice on keeping them in a sealed container.
Can I rely on a product being available around Advent?
Check availability just before you buy. Albert Heijn has marked a speculaas product with dark chocolate as discontinued, while Jumbo has marked a variant with speculaas truffles as no longer available online. A product page you viewed earlier therefore doesn’t guarantee it will be available when you’re ready to buy.