What should you look for when choosing?
When choosing speculaas for yourself, start with the allergens you need to avoid, then check for any cross-contamination warnings. Portion size and other preferences only become deciding factors once you know the product may be suitable for you.
| What to consider |
What to check |
Who it matters most to |
| Ingredients and allergens |
Compare the allergens you need to avoid with the ingredients and allergen information on the current packaging. |
If an ingredient is off limits for me, I need to be able to check this before choosing a bar or biscuit. Around 42% of consumers put this exact match first. |
| Possible cross-contamination |
Also read warnings such as ‘may contain’ and assess each allergen listed individually. |
Even when the ingredients are suitable, a warning about possible traces could be decisive for me. This is the top priority for around 33% of consumers. |
| A single-serving portion |
Check the number of pieces, the weight of each bar and whether portions are individually wrapped. |
Once I’ve checked the allergens, I want to be able to take a small portion with me rather than choose a large pack. This is the main consideration for around 17% of consumers. |
| Taste or nutritional information |
Compare the exact product format and, if relevant to you, the nutritional values listed for that same variant. |
Once I’m happy with the allergen information, I choose mainly based on taste, texture or nutritional information. Around 8% of consumers give this preference top priority. |
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Frequently asked questions
What should I check on a packaged speculaas product?
Read the ingredients list and allergen information on the current packaging for the exact variant. The Netherlands Food and Consumer Product Safety Authority says that allergens which must be declared should be listed in the ingredients; also check for any warnings about possible cross-contamination.
Can I ignore a ‘may contain’ warning?
No. Don’t dismiss a warning like this without considering your individual circumstances: it indicates possible cross-contamination with the allergen named. Whether the product may be suitable for you depends on the allergen you need to avoid and the advice that applies to your situation.
Does ‘vegan’ mean a speculaas bar is free from other allergens?
No. According to Jumbo, the Upfront Vegan Speculaas Protein Bar contains almonds and may contain egg, gluten, milk, peanuts and sesame, among other allergens. So check the allergen information rather than relying on the vegan label.
Is online ingredient information enough to choose a bar?
Use online information for an initial comparison, but check the current packaging before eating the product. Albert Heijn points out that ingredients and allergy information can change when products are updated.
Where can I find allergen information if it isn’t online?
Check the packaging for the exact variant, or ask the retailer or manufacturer for product information. Lidl Netherlands refers customers to the packaging for ingredients and allergens in its food products and doesn’t provide a general online list.