Which bread is right for you?

The host

For a leisurely weekend breakfast, you’ll want a loaf you can place whole on the table and slice as needed. A rustic sourdough or hearth-baked loaf is worth considering if crust and texture matter; Albert Heijn describes its hearth-baked bread as firmer, with a crisp crust.

The shopper who prioritises wholemeal and fibre

You want to serve a special loaf without losing sight of wholemeal goodness. Compare the product name, ingredients and fibre per 100 g: a sourdough loaf, one with seeds or one with a dark crust isn’t necessarily wholemeal.

The shopper who needs to check allergens

If you have an allergy or follow a gluten-free diet, the suitability of the specific loaf matters more than its appearance. Check the current ingredients and allergen information, including for spelt and seeded bread: spelt is a type of wheat and isn’t gluten-free.

What should you look for when choosing?

First, decide what matters most for your weekend breakfast: the bread itself, wholemeal goodness, allergen assurance or when you want to serve it. Then compare the exact varieties, as the style of bread alone doesn’t tell you everything about its ingredients or nutritional value.

What to consider What to check when buying Who it matters to
Crust and presentation Check the type of bread and whether it’s sold whole or sliced. If I want to make the bread the centrepiece of the table, its shape and crust really matter. Around 33% of consumers make the bread experience their top priority.
Wholemeal and fibre Look for an explicit wholemeal description and compare fibre per 100 g. A wholemeal base matters more to me than a light, white crumb. Wholemeal and fibre come first for around 27% of consumers.
Ingredients and allergens Read the label for the exact variety, including allergens and any cross-contamination warnings. I need to be able to judge whether the bread suits my allergy or dietary requirements; appearance and name aren’t enough. This check is the top priority for around 20% of consumers.
Freshness and preparation Check whether the bread is ready to serve or needs baking, and read the storage instructions. If breakfast starts early, I want to know how much preparation the bread needs. This matters most to around 20% of consumers.

Common mistakes

  • Assuming sourdough, spelt or multigrain means wholemeal

    These words describe different qualities. Sourdough can be white, multigrain bread isn’t automatically wholemeal, and spelt is a type of wheat.

    If you want wholemeal bread, look for an explicit wholemeal description and compare the nutritional information for the specific variety. If you need to eat gluten-free, check for an explicit gluten-free label and read the current product label.

  • Choosing seeded bread without reading the label

    Seeded and speciality breads can contain allergens that you can’t identify from a photo or the colour of the loaf. The Netherlands Food and Consumer Product Safety Authority stresses the importance of clear allergen information on labels.

    Before buying, check the ingredients, allergens and any cross-contamination warnings for the exact loaf you want to serve.

  • Underestimating the preparation needed for fresh bread

    Bake-at-home bread needs time before breakfast. If you’re planning to buy fresh bread in store, bear in mind that Lidl says its fresh range may vary by branch.

    Read the preparation and storage instructions, and decide in advance when you’ll need the bread. If buying ahead, check whether the exact variety can be frozen according to the packaging.

  • Choosing based on an indulgent appearance alone

    A rustic shape or crisp crust doesn’t tell you how much fibre or salt a loaf contains. A white hearth-baked loaf and a wholemeal sourdough loaf won’t necessarily meet the same nutritional needs.

    For the loaves you’re considering, compare fibre and salt per 100 g, as well as the ingredients and allergens.

Brands and shops to explore

Albert Heijn

Albert Heijn offers Liefde & Passie sourdough loaves and hearth-baked bread, among other options for a more substantial breakfast.

  • The Liefde & Passie varieties described include multiseed bread and wholemeal spelt bread; Albert Heijn describes its hearth-baked bread as baked directly on stone.
  • Ingredients, allergens and nutritional values vary by variety. Check the latest product information for the bread you choose.

Lidl

Lidl offers rustic sourdough varieties among its range of breads.

  • One of the varieties described is organic brown multigrain sourdough bread with seeds.
  • Lidl says its fresh bread range may vary by branch. Check the ingredients and allergens for the exact variety.

ALDI

ALDI lists fresh daily bread, hearth-baked bread and speciality rolls among its bread options.

  • ALDI describes the extra-high-fibre wholemeal bread mentioned as 100% wholemeal.
  • Don’t choose based on the bread category alone: check the information and availability of the specific product.

PLUS

PLUS offers Korenlanders Mais hearth-baked bread, a white loaf that’s an option for the breakfast table.

  • PLUS describes this bread as a white wheat and maize loaf that can be eaten straight away or frozen.
  • The 2,4 g of fibre per 100 g listed by PLUS doesn’t make this explicitly wholemeal bread; compare the nutritional information if fibre is a priority.

Dirk

At Dirk, you can explore the bread category for options including wholemeal, multigrain and sourdough.

  • The category offers different types of bread to compare.
  • Use the ingredients and allergen information for each individual loaf to make your final choice.

Bread options at Joybuy

These options range from round loaves and baguettes that need preparation to a small Danish toast loaf that’s ready to serve. First choose the type of bread, then check the packaging for preparation instructions, nutritional information and allergens.

Lekhaven Bakkerij round wholemeal country loaf, 550 g

Lekhaven Bakkerij round wholemeal country loaf 550 g

A round loaf for anyone who’d like to serve a wholemeal option at weekend breakfast. Allow time for defrosting, baking and cooling before slicing; check the nutritional information and allergens on the packaging.

View at Joybuy
Lekhaven Bakkerij round multigrain country loaf, 550 g

Lekhaven Bakkerij round multigrain country loaf 550 g

A round multigrain loaf for a breakfast table where you’d like to slice the bread yourself. Allow time for defrosting, baking and cooling; if you have an allergy, check the current label and don’t assume that ‘multigrain’ means wholemeal.

View at Joybuy
Lekhaven Bakkerij rustic round loaf, 550 g

Lekhaven Bakkerij rustic round loaf 550 g

A whole round loaf to slice at the table when presentation matters. Defrosting, baking and cooling all take time, so check the label if wholemeal bread or a particular allergen requirement is a priority.

View at Joybuy
Lekhaven Bakkerij rustic baguettes, 4 x 135 g

Lekhaven Bakkerij rustic baguettes 4 x 135 g

Four baguettes for anyone who’d rather serve individual loaves than one large loaf for the table. They need defrosting and baking, so follow the latest preparation instructions and check the label if you have allergies.

View at Joybuy
Thinmax Xinmaichao New Mak Chiu-Golden Danish toast bread, 85 g

Thinmax Xinmaichao New Mak Chiu-Golden Danish toast bread 85 g

A small toast loaf to serve alongside other breakfast dishes, either as it is or lightly toasted. The packaging states 85 g; check how much you need and read the current label if you have allergies.

View at Joybuy

Frequently asked questions

Does sourdough or hearth-baked bread tell you anything about its nutritional value?

Not on its own: the way bread is made doesn’t tell you whether it’s wholemeal or how much fibre and salt it contains. Compare the nutritional information per 100 g for the specific loaves; the Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible.

Is spelt bread gluten-free?

No, spelt is a type of wheat. If you need to eat gluten-free, don’t choose bread based on the name ‘spelt’. Check that the specific product is explicitly labelled gluten-free and read the current label.

How do I choose seeded bread if I have an allergy?

Before buying, read the ingredients and allergen information for the exact variety, including any cross-contamination warnings. The Liefde & Passie Meerzaden described by Albert Heijn contains sesame, among other ingredients; don’t judge another seeded bread by that one ingredients list.

Does all bread in the Netherlands contain iodised baker’s salt?

Don’t assume so. Check the ingredients list of the bread you’re buying for terms such as ‘baker’s salt’ or ‘iodised salt’, rather than assuming the type of bread tells you whether it contains iodine.

Can I buy bread before the weekend?

Yes, if the storage and preparation instructions for your chosen variety fit your plans. Albert Heijn says the breads described should be frozen on the day of purchase; check the packaging for your loaf, and if you’re buying fresh bread in store, bear in mind that ranges may vary between branches.