Which toast is right for you?

Coffee drinkers looking for sourdough in their toast

If you want the toast itself to add flavour to a little coffee break, check whether sourdough is actually listed in the ingredients. If the baking process matters to you, also check whether yeast has been added.

Shoppers who put fibre first

If you want a crisp base and want to compare fibre content above all, check the nutritional information per 100 g and see which grain ingredient comes first in the list. A description such as ‘luxury’ won’t tell you that.

Hosts serving a variety of toppings

When you’re serving several guests or toppings, plain toast in individual packs can be handy: you won’t have to open everything at once. When choosing, also check how many pieces of toast are in each pack and the allergen information.

What should you look for when choosing?

Before choosing toast to enjoy with your coffee, decide what matters most to you: the flavour of the toast, its fibre content or serving a variety of toppings.

What to consider What to look for Who is it important to?
Sourdough content Look for sourdough in the ingredients and check separately whether yeast is also listed. If it matters to you, check whether the grains are wholemeal. If I want the toast itself to add something to the flavour when I’m having simple toppings, I deliberately look for a variety with sourdough. This flavour choice comes first for around 40% of shoppers.
Fibre Compare the fibre and salt per 100 g, and check which grain ingredient comes first. If I eat toast as a snack more often, I want to be able to compare the fibre without overlooking the salt content. Fibre is the main priority for around 30% of shoppers.
Portioning Check whether the toast comes in individual packs, how many pieces are in each pack and the allergen information. When serving coffee with a variety of toppings, I want to open only the pieces of toast I’m going to serve. For around 30% of shoppers, this practical consideration is the deciding factor.

Common mistakes

  • Assuming sourdough toast is made without added yeast

    According to Albert Heijn’s product information, Jos Poell Zuurdesem Toast contains both wheat sourdough powder and yeast. So the product name alone doesn’t tell you whether a variety is made without added yeast.

    Read the full ingredients list if the type of sourdough used and the presence of yeast matter to you.

  • Treating fibre and salt as a single consideration

    Even with a wholemeal variety, you should check the salt content separately. Albert Heijn’s product information lists 1,64 g of salt per 100 g for Jos Poell Volkoren toast; the Van der Meulen Melba toast volkoren variety reviewed lists 1,9 g per 100 g.

    Compare fibre and salt side by side in the nutritional information per 100 g.

  • Assuming from the words ‘toast’ or ‘sourdough’ that it contains baker’s salt

    The product name doesn’t tell you whether baker’s salt has been used. According to the Netherlands Nutrition Centre, baker’s salt is not compulsory when baking bread.

    If you want to know whether packaged toast contains baker’s salt, check the ingredients list.

  • Opening all the packs in advance

    Individual packs are most practical when you can leave the remaining pieces of toast sealed until the next time you serve them.

    Only open what you need. Store opened toast according to the instructions on the packaging; for AH Melba toast naturel, Albert Heijn recommends an airtight tin.

Brands to consider

Jos Poell

Worth considering if you want to compare toast with a sourdough component against a separate wholemeal variety.

  • According to Albert Heijn’s product information, Jos Poell Zuurdesem Toast lists wheat sourdough powder, rye and yeast. The separate Volkoren toast lists 10 g of fibre per 100 g.
  • Here, sourdough and wholemeal are features of different products. Check the ingredients, allergens and current availability for each variety.

Van der Meulen

Offers Melba toast varieties that let you compare a wholemeal option with a wholemeal and spelt variety containing sourdough.

  • According to Albert Heijn’s product information, wholemeal wheat flour is the first ingredient in Melba toast volkoren; this variety lists 9,7 g of fibre per 100 g.
  • The Luxe Volkoren & Spelt variety also lists a sourdough component, but that doesn’t make the standard wholemeal variety sourdough toast. Check the allergen information for both varieties.

AH

The Melba toast naturel variety reviewed is a plain option for a coffee break with a range of toppings.

  • According to Albert Heijn, the pack contains 12 individual packs, each with 6 pieces of toast.
  • The product information lists cereals containing gluten and soya, 3,9 g of fibre and 1,93 g of salt per 100 g. Compare these figures with other varieties if nutritional information or allergens matter to you.

Toast to enjoy with coffee on Joybuy

Related products coming soon.

Frequently asked questions

Is sourdough toast automatically wholemeal?

No. According to Albert Heijn’s product information, Jos Poell Zuurdesem Toast contains wheat flour and rye flour; having sourdough in the name doesn’t in itself mean it contains wholemeal flour. If you’re choosing based on fibre, check the ingredients and fibre per 100 g separately.

Does sourdough mean the toast contains no yeast?

No, not necessarily. Albert Heijn lists both wheat sourdough powder and yeast in Jos Poell Zuurdesem Toast. Check the ingredients if you’re specifically looking for a variety with no added yeast.

How should I store toast after opening?

Seal opened toast well and follow the storage instructions on the packaging. For AH Melba toast naturel, Albert Heijn recommends storing it in a sealed tin; if the toast comes in individual packs, you can leave the remaining packs unopened until you’re ready to serve them.

Does toast always contain baker’s salt?

Don’t assume it does from the product name. According to the Netherlands Nutrition Centre, baker’s salt isn’t compulsory in bread, and the label will say whether it has been used. So, if you want to know whether packaged toast contains it, check the ingredients list.