What should you look for when choosing?
Before choosing toast to enjoy with your coffee, decide what matters most to you: the flavour of the toast, its fibre content or serving a variety of toppings.
| What to consider |
What to look for |
Who is it important to? |
| Sourdough content |
Look for sourdough in the ingredients and check separately whether yeast is also listed. If it matters to you, check whether the grains are wholemeal. |
If I want the toast itself to add something to the flavour when I’m having simple toppings, I deliberately look for a variety with sourdough. This flavour choice comes first for around 40% of shoppers. |
| Fibre |
Compare the fibre and salt per 100 g, and check which grain ingredient comes first. |
If I eat toast as a snack more often, I want to be able to compare the fibre without overlooking the salt content. Fibre is the main priority for around 30% of shoppers. |
| Portioning |
Check whether the toast comes in individual packs, how many pieces are in each pack and the allergen information. |
When serving coffee with a variety of toppings, I want to open only the pieces of toast I’m going to serve. For around 30% of shoppers, this practical consideration is the deciding factor. |
Toast to enjoy with coffee on Joybuy
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Frequently asked questions
Is sourdough toast automatically wholemeal?
No. According to Albert Heijn’s product information, Jos Poell Zuurdesem Toast contains wheat flour and rye flour; having sourdough in the name doesn’t in itself mean it contains wholemeal flour. If you’re choosing based on fibre, check the ingredients and fibre per 100 g separately.
Does sourdough mean the toast contains no yeast?
No, not necessarily. Albert Heijn lists both wheat sourdough powder and yeast in Jos Poell Zuurdesem Toast. Check the ingredients if you’re specifically looking for a variety with no added yeast.
How should I store toast after opening?
Seal opened toast well and follow the storage instructions on the packaging. For AH Melba toast naturel, Albert Heijn recommends storing it in a sealed tin; if the toast comes in individual packs, you can leave the remaining packs unopened until you’re ready to serve them.
Does toast always contain baker’s salt?
Don’t assume it does from the product name. According to the Netherlands Nutrition Centre, baker’s salt isn’t compulsory in bread, and the label will say whether it has been used. So, if you want to know whether packaged toast contains it, check the ingredients list.