Who this choice matters to

Catering planners responsible for allergen information

For unpackaged toast and open sandwiches, it is important to make clear which allergens are in the toppings too. The Netherlands Food and Consumer Product Safety Authority specifically includes catering in its guidance on providing allergen information for unpackaged food. So check the ingredients of the whole canapé, not just the base.

Organisers of large coffee breaks

If you’re buying in advance and serving snacks during a short break, storage guidance, size and how the base works with the topping all matter. The sourdough crispbread products listed by Jumbo come with dry-storage guidance. Check that the option you choose is suitable for the portions you plan to serve.

Planners of open sandwiches

If you’re using a strongly flavoured topping, you may want to consider a more neutral toast base. If sourdough is a must-have ingredient, check that it’s listed on the packaging. Albert Heijn’s product listings show that Jos Poell Sourdough Toast and Hollandia 100% natural toast differ in this respect.

What to consider when choosing

For conference catering, your planned presentation will help you decide whether to choose small toast rounds, larger crispbread or a more neutral base. Then check the allergens in the complete canapé and the practical preparation requirements for each product you’re considering.

Sourdough toast

Best for: small open sandwiches where a toast shape and sourdough as an ingredient are important.

What to consider: Albert Heijn listed Jos Poell Sourdough Toast as discontinued. Before finalising your menu, confirm whether your supplier can provide it.

Sourdough crispbread

Best for: a buffet or coffee break where a dry, crunchy base in a larger size would work well.

What to consider: The Leksands and Wasa options listed by Jumbo contain sourdough, but crispbread differs from a small toast round in shape and how easily it breaks.

More neutral toast

Best for: open sandwiches where sourdough is not a purchasing requirement and you want to match the base to the topping.

What to consider: Albert Heijn lists wheat flour and water as ingredients for Hollandia 100% natural toast, but not sourdough. So it won’t meet a requirement for confirmed sourdough.

What to consider What to check before buying Who it matters to
Allergen information Check the current packaging and the allergens in the topping and garnish. Work out how guests can get information about the complete canapé before buying. When serving unpackaged snacks, I want to be able to tell guests what’s in both the base and the topping. For around 42% of consumers, checking allergens would be the top priority.
Preparation and serving Confirm availability for the event date and follow the storage guidance. Test the size and how easily it breaks with your planned topping. If I’m preparing a lot of snacks for a short break, I want a base that suits storage and serving. This practical consideration would come first for around 33% of consumers.
Flavour and presentation Check whether sourdough is actually listed among the ingredients, and taste your chosen base with the planned topping. For my open sandwiches, the base needs to deliver the flavour and presentation I’m looking for, whether that means sourdough or a more neutral toast. For around 25% of consumers, getting this match right would be the main consideration.

Common mistakes

  • Assuming sourdough means gluten-free

    Sourdough alone says nothing about whether a product is gluten-free. The sourdough toast and sourdough crispbread listed by Albert Heijn and Jumbo contain gluten-containing grains.

    If you need gluten-free catering, choose a separate product that is explicitly labelled gluten-free. When preparing and serving it, take care to avoid contact with crumbs, serving tongs and work surfaces.

  • Building your menu around an outdated product listing

    Albert Heijn listed Jos Poell Sourdough Toast as discontinued. So a toast round you chose previously may not be available to order for your conference date.

    Confirm delivery before finalising the menu. If you choose a replacement, check its size, ingredients and allergens again.

    A last-minute replacement takes extra time to source and may mean you have to test the topping and presentation again.

  • Treating crispbread as the same product as toast

    A larger piece of crispbread may break differently and make for a different portion size than a small toast round. This matters when topping and serving snacks.

    Try your chosen option in advance with the planned topping and serving equipment, rather than relying on the sourdough label alone.

  • Checking allergens in the base only

    Toppings, sauces and garnishes can change the allergen information for the finished canapé. The Netherlands Food and Consumer Product Safety Authority also requires information about allergens present to be available for unpackaged catering.

    Record the ingredients and allergens for each complete canapé, and take possible contact during preparation and serving into account.

Brands to consider

Jos Poell

Sourdough toast in a size suited to small open sandwiches.

  • For Jos Poell Sourdough Toast, Albert Heijn listed ingredients and allergens including wheat, rye and wheat sourdough powder. The listed salt content is 1.9 g per 100 g.
  • Albert Heijn listed this product as discontinued. Check current availability with the supplier you plan to use.

Leksands

Sourdough crispbread as a larger, crunchy alternative to a small toast round.

  • According to the ingredients list, the option listed by Jumbo contains 85% wholemeal rye flour and 3.8% rye sourdough. The nutritional information lists 21 g of fibre per 100 g.
  • This option contains gluten-containing grains. Also consider whether its shape and portion size will work with your planned topping.

Wasa

Sourdough rye crispbread for snacks that suit a larger crunchy base.

  • For Wasa Sourdough Rye, Jumbo lists wholemeal rye and wholemeal rye sourdough. The nutritional information lists 19 g of fibre per 100 g.
  • The listing mentions gluten-containing grains and possible traces of lupin, milk, mustard, sesame and soya. Check the packaging of the option you choose.

Hollandia

A toast base to consider when sourdough is not a requirement.

  • Albert Heijn lists wheat flour and water as ingredients for Hollandia 100% natural toast.
  • Sourdough is not listed among those ingredients; the toast contains wheat and gluten-containing grains.

Bolletje

A brand with crackers, rusks and crispbread to consider product by product as a potential crunchy base.

  • Bolletje’s product range includes various types of crackers, rusks and crispbread.
  • A brand’s range doesn’t tell you whether the specific option you choose contains sourdough. Check the ingredients and allergens on the product packaging.

Joybuy products for a crunchy base

This sourdough and rye crispbread is an option to consider for buffet or coffee-break snacks. It is not a small sourdough toast round, so try it before your event to check whether its size works with your planned topping.

Wasa Sourdough Rye Crackers, 235 g pack

Wasa Sourdough Rye Crackers, 235 g

Rye crispbread with sourdough to consider as a crunchy base for toppings. Try the shape and see how easily it breaks with the snacks you plan to serve.

Pack size: 235 g. Before finalising your menu, check the current allergen information for both the crispbread and the topping, and confirm how much you’ll need for your event.

View at Joybuy

Frequently asked questions

Do I need to provide allergen information for unpackaged snacks at a conference?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, information about allergens present in unpackaged catering food must be available before purchase. So identify the allergens in the base, topping and garnish of every snack, and make it clear how guests can get this information.

Is sourdough toast automatically gluten-free?

No. Sourdough does not mean that toast is gluten-free. The Jos Poell Sourdough Toast listed by Albert Heijn contains wheat and rye. The sourdough crispbread options listed by Jumbo also contain gluten-containing grains. If you need gluten-free catering, check the exact product and avoid contact with crumbs from other products.

How should I store the crunchy base until the conference?

Follow the storage guidance on the packaging of the product you choose. The Leksands option listed by Jumbo should be stored in a dark, dry place; Wasa recommends cool, dry storage. Seal any opened pack carefully, and test when is best to add the toppings and serve the snacks.

Can I assume toast contains iodised baker’s salt?

No. Don’t assume that a specific toast product contains iodised baker’s salt without checking the ingredient information. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present through baker’s salt in bread, bread substitutes and other bakery products, with a maximum of 65 mg of iodine per kg of salt. Ask your supplier which salt was used for the toast you choose.