What should you look for when choosing?
First, choose the type of bread and preparation method that suit your lunch. Then compare the nutritional information and check the ingredients and allergens for the specific loaf.
| What to look for |
What to check when buying |
Who is this important for? |
| Wholemeal and fibre |
Look for the ‘wholemeal’ label and compare fibre per 100 g. According to the Netherlands Nutrition Centre, wholemeal bread is made from the whole grain. |
If you take bread to work on several days of the week, you’ll want to know which type of bread you’re choosing as the basis for your lunch. An estimated 31% of consumers put wholemeal first. |
| Taking it with you and preparation |
Check whether the bread is sliced and ready to eat, or needs baking off. |
You need to be able to take your lunch to the office without an oven or extra preparation. An estimated 31% of consumers make convenience their top priority. |
| Flavour and crust |
Choose the type of bread you prefer and decide whether you want a loaf that’s ready to eat or one that needs baking off. |
You care about the flavour and crust of your lunch bread, and can make time to bake it beforehand if needed. An estimated 23% of consumers give this preference the most weight. |
| Ingredients and allergens |
Read the ingredients and allergen information; check separately whether baker’s salt is listed. |
You need to be able to check which grains and other ingredients the bread contains before buying it. For an estimated 15% of consumers, checking the label is the top priority. |
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Frequently asked questions
Is sourdough bread automatically wholemeal?
No, the label ‘sourdough’ doesn’t tell you whether a loaf is wholemeal. Check the type of bread on the packaging and, if you like, compare the fibre per 100 g. According to the Netherlands Nutrition Centre, wholemeal bread is made from the whole grain.
Is sourdough bread gluten-free?
No, sourdough bread isn’t automatically gluten-free. It may contain wheat or rye, both of which are cereals containing gluten according to the Netherlands Nutrition Centre. If you need gluten-free bread, check that the product is explicitly labelled as gluten-free and read the allergen information.
How do I check allergens in loose bread?
Before buying, ask the bakery in store for the allergen information for that specific bread. For packaged bread, you can check the allergens on the label.
Does all sourdough bread contain baker’s salt?
Don’t assume that all sourdough bread contains baker’s salt. Check the ingredients list on packaged bread or ask which type of salt has been used in loose bread.
How do I keep filled sandwiches fresh until lunchtime?
Keep perishable fillings chilled, for example in a fridge at work or in a cool bag with an ice pack. The Netherlands Nutrition Centre advises storing perishable foods at 4 °C and throwing them away if they have been out of the fridge for more than 2 hours.