What should you look for when choosing?
Start with the gluten-free claim and the current label on the bread. Only then should your preferences for sourdough or seeds, and practical storage considerations, influence your choice.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free claim and cross-contamination |
Read the gluten-free claim and ingredients on the packaging. At home, keep the bread away from crumbs and shared kitchen utensils. |
If you’re buying for someone with coeliac disease, you shouldn’t have to rely on the name of the bread; you also need to prevent contact with ordinary bread crumbs at home. Around 45% of consumers prioritise this check. |
| Sourdough, seeds and nutritional information |
Check the grains and seeds used, the allergens and, if they matter to your choice, the fibre and salt per 100 g. |
You may be looking for a particular sourdough flavour or a seeded texture, but only among bread labelled gluten-free. For around 33% of consumers, this is the main consideration after checking that the bread is gluten-free. |
| Packaging and storage |
Check the weight of the loaf and the instructions for defrosting, storing after opening and refreezing. |
If you won’t eat a loaf quickly, you’ll want to know how much you can use before it needs to be eaten. Ease of storage and portion size matter most to around 22% of consumers. |
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Frequently asked questions
Is ordinary sourdough bread suitable for someone with coeliac disease?
Not necessarily: sourdough bread may contain wheat, spelt, rye or barley. If you’re buying for someone with coeliac disease, look for the gluten-free claim on the specific loaf rather than relying on the type of sourdough starter used.
What does the ‘gluten-free’ claim on bread mean?
Under Commission Implementing Regulation (EU) No 828/2014, a food may be labelled ‘gluten-free’ if it contains no more than 20 mg/kg of gluten as sold. Also read the latest ingredients and allergen information for the bread, as this can change.
Can I choose bread made with gluten-free oats?
Check that the specific bread is labelled gluten-free and read what the packaging says about the oats and other allergens. For YAM Desem Brood Glutenvrij, Jumbo lists gluten-free oats, but also notes the possible presence of egg, milk, nuts and soya.
How can I tell whether gluten-free bread contains iodised salt?
Read the ingredients list on the bread you’re buying. Albert Heijn lists iodised salt in AH Glutenvrij Desembrood maanzaad; don’t assume that all gluten-free bread contains the same type of salt.
How should I store gluten-free sourdough bread?
Follow the instructions for the specific bread. According to Albert Heijn, AH Glutenvrij Desembrood maanzaad should be defrosted in its packaging, eaten on the day it’s defrosted and not refrozen. For Schär Pain Campagnard, the product information says to store it in a cool, dry place and eat it within a few days of opening, or freeze it.