What should you consider when choosing?
First decide whether you want to serve bread with the meal or put rusks with chocolate sprinkles on the table separately. If you choose bread, the next things to consider are flavour, availability and ingredients.
| What to consider |
What to check before buying |
Who it matters to |
| Its place at the table |
Decide whether you’re serving bread with antipasti, soup or dips, or offering rusks with chocolate sprinkles separately. |
If I want to serve something with savoury dishes, I look for bread rather than rusks with chocolate sprinkles. Around 25% of consumers say they prioritise this choice. |
| Flavour and presentation of the bread |
Compare the flavour and crust described for the specific sourdough variety, and consider whether you want to slice the loaf yourself. |
When bread takes pride of place alongside antipasti, I want its flavour and texture to work well with the food; this is the top consideration for around 25% of consumers. |
| Availability of the bread |
Check whether you can order your preferred variety or need to visit a shop that stocks it. |
If I’m shopping shortly before the meal, I need to be able to get the bread in time. This is the most important consideration for around 25% of consumers. |
| Ingredients and allergens |
Read the latest label; for unpackaged bread, ask about allergens and cross-contamination. Check whether iodised baker’s salt is used if that matters to your choice. |
If I need to check the ingredients for myself or a guest, I can’t rely on the product name; around 25% of consumers prioritise this check. |
Bread brands to consider
These brands can help you explore bread options for your meal; they won’t help you choose which rusks with chocolate sprinkles to buy.
AH Liefde & Passie / AH OerDesem
Albert Heijn lists several OerDesem varieties under its AH Liefde & Passie range, including wholemeal, mixed-seed and spelt-and-buckwheat options.
- Albert Heijn says the three-day process described gives these breads a full flavour, a light interior and a crisp crust.
- Albert Heijn says some varieties are only available in store. Check the latest label for ingredients, allergens and nutritional information.
Jumbo
Jumbo describes rustic sourdough loaves baked in store, including white durum, wholemeal, mixed-seed and spelt varieties.
- Jumbo says its sourdough loaves described here are left to rise for more than 24 hours using fresh sourdough starter.
- Jumbo says these loaves are only available in store and can’t be ordered online.
Lidl
Lidl has a product page for rustic spelt sourdough bread and also describes bread that’s baked in store.
- If you’re looking for spelt sourdough, check whether this variety is available at your chosen branch.
- Check which types of bread are available at the shop where you plan to do your shopping.
ALDI
ALDI describes daily fresh bread and a freshly baked range as part of its Dutch bread selection.
- The range described gives you an option if you want to pick up bread in store.
- ALDI says its freshly baked range is available in shops with a bakery section. Ask about the specific type of bread if you’re looking for sourdough.
Related products on Joybuy
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Frequently asked questions
Is sourdough bread essential for an Italian evening?
No, sourdough bread isn’t essential. It can be a good choice if you’re serving bread alongside antipasti, soup or dips and are looking for the described flavour and texture. You can offer rusks with chocolate sprinkles separately.
Does all sourdough bread contain iodised baker’s salt?
No, you can’t tell from the word ‘sourdough’. The Netherlands Nutrition Centre says that bread made with iodised baker’s salt is an important source of iodine and that organic bread usually doesn’t contain baker’s salt. Check the label or ask the baker which salt was used.
Is spelt or sourdough bread automatically gluten-free?
No. If you follow a gluten-free diet, check the ingredients and allergen information for the specific bread. For unpackaged bread, also ask about possible cross-contamination with gluten, as advised by the Netherlands Nutrition Centre.
Can I order Jumbo’s sourdough breads online?
Jumbo says that the sourdough breads it describes, which are baked in store, are only available in store. For other bread products, check the current ordering options separately.