What should you look for when choosing?
First decide whether the toast needs to replace a slice of bread as the base of your meal, or whether you want a small, crisp base for toppings. Then consider how you’ll store the portions and which label details matter to you.
| What to consider |
What to check when buying |
Who it matters to |
| Storing portions |
Check whether the bread is sliced and read the storage instructions. The Netherlands Nutrition Centre advises against storing bread in the fridge, as it dries out there. |
If I only use a few slices a week, I want to be able to store the rest separately rather than having to finish a whole loaf at once. Around 36% of consumers prioritise portion planning. |
| Crispness and size |
Compare thin, ready-to-eat crisp toast with a slice of bread you toast yourself, then decide which size suits your toppings and meal. |
For a small portion with a topping or dip, I’m mainly looking for a thin, crisp base. Around 36% of consumers prioritise the convenience of a crisp option. |
| Nutritional information and allergens |
Check whether the packaging says wholemeal, then compare fibre and salt per 100 g and for the portion you’ll eat. Check the highlighted allergens. |
If ingredients, fibre, salt or allergens influence my choice, I want to know exactly what’s in this variant. For around 28% of consumers, checking the label is their top priority. |
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Frequently asked questions
Is sourdough bread always wholemeal?
No. Sourdough and wholemeal don’t mean the same thing. Check whether the packaging explicitly says wholemeal, then compare the nutritional information for the products you’re considering. According to the Netherlands Nutrition Centre, wholegrain cereal products contain more fibre than white cereal products made from refined flour.
How should I store bread if I only use one or two slices at a time?
Divide sliced bread into portions and freeze the slices you want to use later, following the storage instructions on the packaging. The Netherlands Nutrition Centre advises against storing bread in the fridge, as it dries out there.
How can I tell whether my bread contains iodised salt?
Read the ingredients list on the bread you’re buying; don’t rely on the words bread or sourdough alone. For example, Albert Heijn lists iodised salt in AH OerDesem volkoren Allinson, but that tells you nothing about the ingredients in other variants.
Which allergens should I check in Melba toast?
Check the highlighted allergens and any ‘may contain’ warnings on the packaging of the variant you choose. According to the product information at Jumbo, Van der Meulen Melba Toast Naturel contains wheat, barley and soya, and may contain sesame. The wholemeal variant lists, among other things, barley, rye, sesame, soya and wheat.