Who is this for?

Parents who prioritise wholemeal

You’re looking for a sourdough product that is clearly labelled as wholemeal. The Netherlands Nutrition Centre recommends wholemeal or brown bread for school lunches; the word ‘sourdough’ alone doesn’t tell you which type of grain has been used.

Parents who need to check for allergens

If gluten or other allergens are relevant to your child or the school environment, check the current packaging and the school or after-school club’s rules before packing anything.

Parents looking for a crunchy lunch base

Your child would rather eat toast, crackers or crispbread than a soft sandwich. In that case, the size of the pieces and how you pack the filling matter too.

What should you look for?

For sourdough toast, crispbread and bread, check the ingredients and allergens first. Then choose a format that suits what your child likes to eat and the filling you’re packing.

What to consider What to check when buying Who is this most important for?
Wholemeal and nutritional value Look for an explicit wholemeal claim and compare fibre and salt on the same basis, per 100 g. I want to pack a crunchy sourdough product, but wholemeal is still my top priority. For around 36% of consumers, choosing wholemeal comes first.
Allergens and school rules Read the current ingredients and allergen information, including any ‘may contain’ statement; check the school or after-school club’s policy. If allergens matter in the classroom or for my child, I need to know what the packaging says before packing it. For around 29% of consumers, checking this is their main concern.
Packing and storage Check the storage instructions and consider whether the filling you choose will make the toast or cracker damp. I prepare lunch in advance and want to stop crispbread from breaking or going soggy. This practical consideration matters most to around 21% of consumers.
Shape and flavour Choose between small pieces of toast, crispbread and a slice of bread; try an unfamiliar flavour at home first. My child has a strong preference for a crunchy bite or a soft sandwich. For around 14% of consumers, that preference is the deciding factor.

Common mistakes

  • Assuming sourdough means wholemeal

    The raising method doesn’t tell you whether the grain is wholemeal. For example, the ingredients list for Jos Poell Zuurdesem Toast at Albert Heijn starts with wheat flour.

    Check for a wholemeal claim and compare the nutritional information per 100 g when weighing up different products.

  • Checking only the front of the pack for allergens

    Toast, rye crispbread and multiseed crackers can contain different gluten-containing grains and other allergens. According to the Netherlands Food and Consumer Product Safety Authority, the allergens that must be declared have to appear on the label.

    When you buy a new pack, read the ingredients and any ‘may contain’ statement too, and take the school or after-school club’s rules into account.

  • Assuming all toast is made with baker’s salt

    According to the Netherlands Nutrition Centre, baker’s salt contains added iodine. The words ‘toast’ or ‘sourdough’ don’t tell you whether a particular product is made with baker’s salt.

    Check the label or ask the manufacturer or baker which salt was used if that affects your choice.

  • Adding moist fillings to crunchy products too early

    Moist fillings can make toast and crispbread lose their crunch before lunchtime.

    Where possible, pack moist fillings separately and seal the packaging properly after opening. Follow the storage instructions on the bread packaging.

Brands to consider

Wasa

A brand to consider if you’re looking for sourdough crispbread rather than toast or a soft sandwich.

  • Jumbo lists wholemeal rye flour and 19 g of fibre per 100 g for Wasa Zuurdesem Rogge.
  • The product listing mentions gluten-containing grains and the possible presence of other allergens. Check the packaging you buy.

Jos Poell

A brand to compare if you’re specifically looking for small pieces of sourdough toast.

  • Albert Heijn describes Jos Poell Zuurdesem Toast as containing wheat, rye and wheat sourdough ingredients.
  • The listing mentions wheat flour and 1,9 g of salt per 100 g. Don’t assume it’s wholemeal based on the product name.

Bolletje

Worth considering as a crunchy cracker alternative if sourdough isn’t essential.

  • Bolletje lists 49% wholemeal wheat flour for Ontbijtcrackers Meerzaden.
  • The ingredients and allergens in these multiseed crackers differ from those in sourdough toast, so check each pack.

Jumbo

Worth considering if you’re thinking of using slices of fresh sourdough bread instead of long-life toast or crackers.

  • Jumbo describes sourdough loaves baked in store.
  • Jumbo says that loaves baked in store aren’t available to order online. Check whether the particular loaf you choose is wholemeal.

Crispbread for a crunchy school lunch

This Joybuy product is a sourdough rye cracker for anyone looking for a compact, crunchy lunch base. It isn’t sourdough toast or a slice of bread.

Wasa sourdough rye crackers, 235 g pack

Wasa sourdough rye crackers 235 g

A crunchy option if your child prefers crackers to a soft sandwich; it’s best to keep moist fillings separate.

Joybuy describes the product as made with wholemeal rye and lists 19 g of fibre per 100 g. For allergen information, check the current packaging and the school or after-school club’s rules.

View on Joybuy

Frequently asked questions

Is sourdough toast automatically wholemeal?

No. Sourdough describes how it’s made, not whether it uses wholemeal grains. The Netherlands Nutrition Centre recommends wholemeal or brown bread for school lunches, so check the product name and ingredients separately when buying toast.

Is sourdough toast suitable for a gluten-free lunch?

Not based on the word ‘sourdough’ alone. The Jos Poell Zuurdesem Toast described by Albert Heijn contains wheat and rye ingredients. For a gluten-free lunch, check the labelling and allergens on the current packaging, as well as the arrangements you’ve made with the school.

Does all toast or crispbread contain iodine from baker’s salt?

You can’t tell from the type of product. According to the Netherlands Nutrition Centre, baker’s salt contains added iodine, but that doesn’t tell you which salt was used in a particular toast or cracker. Check the label or ask the manufacturer or baker.

How should I store sourdough bread for school lunches?

Follow the storage instructions for the product you buy. For opened wholemeal sourdough bread, the Netherlands Nutrition Centre recommends 2–4 days in a kitchen cupboard and 1–3 months in the freezer. Freezing it in portions is handy if you won’t use the whole loaf at once. Keep toast and crackers dry and, where possible, pack moist fillings separately.