Who are these options for?

Lunch-makers looking for wholemeal options

You want bread or crackers as a base for your toppings, and prioritise a clear wholemeal label over words such as sourdough or artisan. The Voedingscentrum explains that wholemeal bread is made from 100% wholemeal flour.

Fans of a crunchy base

You’re choosing between a crispbread that’s ready to top and sourdough bread that you toast yourself. Taste and texture matter, but you check separately whether the product is wholemeal.

Shoppers checking allergens

You need to know whether a product contains gluten or other allergens relevant to you. For packaged bread, read the label; for unpackaged bread, ask for the allergen information before choosing.

What should you look for when choosing?

First decide whether a wholemeal label or a specific allergen requirement is essential for you. Then choose between a crispbread and bread you can toast yourself, and check whether the product is available where you want to buy it.

What to consider What to check when buying Who is this most important for?
Wholemeal and fibre Look for the wholemeal label; compare fibre per 100 g across products of the same type. If I want the base of my lunch to be wholemeal, I don’t want to rely on the word sourdough alone. For around 30% of consumers, a wholemeal base is the top priority.
Taste and texture Choose between a ready-to-eat crispbread and a slice of sourdough bread to toast yourself. I’m mainly looking for a crunchy lunch base that suits the way I like to top my bread. For around 30% of consumers, taste and texture come first.
Gluten and other allergens Read the allergen information and, if necessary, check for an explicit gluten-free label. If I need to avoid gluten or another allergen, the product information determines my choice. For around 20% of consumers, this check matters most.
Availability and convenience Check where it’s sold and follow the storage instructions on the packaging. I want to be able to buy, store and use my lunch base when it suits me. For around 20% of consumers, this is the main consideration.

Common mistakes

  • Assuming sourdough or artisan means wholemeal

    These words don’t confirm that bread is made from wholemeal flour. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour.

    Look for the wholemeal label first. Then compare the nutritional information and choose the taste and format you prefer.

  • Assuming sourdough is gluten-free

    A sourdough product may contain gluten-containing grains. For example, Wasa sourdough rye crispbread lists rye and barley.

    If you need to avoid gluten, choose a product with an explicit gluten-free label and check the latest allergen information.

  • Focusing only on the toast base

    Your choice of bread or crackers doesn’t tell you what else is in your lunch; the toppings also affect the meal’s overall make-up.

    When putting your lunch together, consider the combination of base and toppings. The Voedingscentrum suggests options including vegetables, egg and lower-salt hummus.

  • Assuming a product page guarantees availability

    Jumbo describes sourdough breads from its in-store bakery that can’t be ordered online; Lidl lists its Rustic wholemeal sourdough bread as an in-store product.

    Check where it’s sold and the latest product information before relying on a particular loaf being available.

Brands to compare

Albert Heijn Liefde & Passie

The range includes Dutch sourdough wholemeal bread, a loaf you can toast yourself to use as a base.

  • Albert Heijn includes both sourdough and wholemeal in the product name.
  • Check the current packaging for ingredients, allergens and nutritional information, as these details may change.

Jumbo

Jumbo sells sourdough breads from its in-store bakery, as well as a separate Double Dark Sourdough Wholemeal Bread.

  • Jumbo says its in-store bakery sourdough breads are left to rise for more than 24 hours with fresh sourdough starter.
  • Jumbo says these in-store bakery breads can’t be ordered online; check your local store for the current selection.

Lidl

Lidl describes its Rustic wholemeal sourdough bread as a wholemeal wheat sourdough loaf.

  • The product description names the grain and identifies the bread as both wholemeal and sourdough.
  • The bread is listed as an in-store product; check the current ingredients and nutritional information in store.

Wasa

Sourdough rye crispbread is a ready-to-eat crunchy base, rather than bread you toast yourself.

  • Joybuy’s product information for this variety lists 100% wholemeal rye and 19 g of fibre per 100 g.
  • The same product information lists 1.2 g of salt per 100 g and the allergens rye and barley; this isn’t a gluten-free option.

Garbo

Garbo Dark Wholemeal Sourdough Bread, Free from Gluten, Wheat and Milk, is a separate bread option for anyone looking for those specific product claims.

  • Jumbo’s product description identifies this particular loaf as gluten-free, wheat-free and milk-free.
  • Jumbo says the product is no longer available online; check availability and the current packaging at a retailer.

A crunchy sourdough option at Joybuy

If you’re looking for a ready-to-eat wholemeal rye crispbread as a lunch base, you can compare this sourdough variety with bread you toast yourself. It’s a crispbread, not a slice of sourdough bread.

Wasa sourdough rye crispbread, 235 g pack

Wasa sourdough rye crispbread 235 g

A crunchy base you can top without toasting.

According to the product information, this variety contains 100% wholemeal rye, 19 g of fibre and 1.2 g of salt per 100 g. The listed allergens include rye and barley, so don’t choose these crispbreads if you need a gluten-free product.

View at Joybuy

Frequently asked questions

Is sourdough toast automatically wholemeal?

No. Sourdough refers to how the bread is made, not to the type of flour. Look for the wholemeal label if that matters for your lunch base; according to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour.

Can I choose sourdough bread if I need to avoid gluten?

Only if the specific product is explicitly labelled gluten-free and the latest allergen information meets your needs. Sourdough alone doesn’t guarantee this: for example, Wasa sourdough rye crispbread lists rye and barley.

What else should I consider for lunch besides the bread or crackers?

Think about what you put on top, too. The Voedingscentrum suggests options such as vegetables, egg and lower-salt hummus for toppings; the toast base alone doesn’t determine what’s in your lunch.

Can I always order fresh sourdough bread online?

No, it varies by product and retailer. Jumbo says its in-store bakery sourdough breads can’t be ordered online, while Lidl lists its Rustic wholemeal sourdough bread as an in-store product. Check the latest sales information before choosing a particular loaf.