Who are these products for?

Office teams sharing toast

If you’re filling a tin with little toasts for colleagues to top with their favourite ingredients, the shape matters more than whether the product is labelled sourdough. Check the allergen information too, and keep the stock dry and tightly sealed.

Colleagues keeping an eye on fibre

If you’d rather have a larger cracker as a snack or with lunch, you can compare the wholegrain sourdough crispbreads from Wasa and Leksands. Albert Heijn and Jumbo list 19 g and 21 g of fibre per 100 g respectively on their product pages. These are still different products from small toasts.

Shoppers who want to check the label

For a shared supply, it’s useful to check which grains and allergens are listed, how much salt the product contains per 100 g, and which sourdough ingredient has been used. According to the Netherlands Nutrition Centre, using baker’s salt in bread is not compulsory, so the word sourdough tells you nothing about whether it’s present.

What should you look for when choosing?

First decide whether the tin should contain little toasts for toppings or larger crackers. Then compare the labels on the points that matter for sharing.

What to consider What to check when buying Who is this important for?
Size and sharing Check whether you’re buying small toasts or larger crispbreads, and whether the pack will fit in the tin. If colleagues want to grab and top a toast easily, the product shape comes first. For around 42% of consumers, how easy it is to share matters most.
Wholegrain and fibre Compare the type of grain and the stated fibre per 100 g, and consider whether you’d prefer a larger cracker. If you’re looking for a more substantial snack, you may prefer crispbread to a small toast. Wholegrain and fibre are the top priority for around 33% of consumers.
Ingredients and allergens Read the current ingredients and allergen list, and compare the salt per 100 g. Look specifically for baker’s salt if that matters to your choice. When sharing a tin, I want to know which grains and potential allergens it contains before offering anything. Around 25% of consumers put this label check first.

Common mistakes when choosing

  • Assuming sourdough means it’s artisan-made

    The name alone doesn’t tell you which raising agents have been used. According to Albert Heijn, the ingredients list for Jos Poell Sourdough Toast includes both sourdough powder and yeast. Sourdough alone doesn’t mean the product offers a health benefit either.

    Read the ingredients and compare the type of flour and nutritional information according to what you want to offer in the tin.

  • Assuming sourdough toast contains baker’s salt

    Baker’s salt is iodised, but according to the Netherlands Nutrition Centre, using it to bake bread isn’t compulsory. You can’t tell whether it has been used just from the words sourdough and toast.

    If baker’s salt matters to your purchase, check the packaging or ask the seller.

  • Treating crispbread like a small toast

    The Wasa and Leksands products included in this comparison are rye crispbreads, while Jos Poell offers a small toast. That difference determines whether you can serve the contents straight away as little toasts for toppings.

    Choose the product shape you want first, then check whether larger crackers will fit conveniently in the tin.

  • Leaving out allergen information for shared supplies

    The toast and crispbreads included in this comparison contain cereals with gluten. The product information also mentions possible traces of other allergens for some products.

    Keep the current packaging or clear ingredients information with the tin. If you’re providing a separate gluten-free supply, check the gluten-free label and allergen information for the product you choose.

Brands to consider

These product ranges show how much the shape can vary, even when sourdough appears in the name. Always compare the specific pack, not just the brand.

Jos Poell

Sourdough Toast is a small toast for toppings or drinks and nibbles; Albert Heijn lists it in a 90 g pack.

  • Albert Heijn lists the ingredients, allergens and nutritional values for this toast, including 1.9 g of salt per 100 g.
  • The toast contains wheat and rye, so it isn’t gluten-free. If you’re sharing it, check the possible trace allergens listed too.

Wasa

Wasa Sourdough Rye is a wholegrain rye crispbread for anyone looking for a larger cracker rather than little toasts.

  • Albert Heijn’s product page lists Wasa Sourdough Rye as 100% wholegrain rye, with 19 g of fibre per 100 g.
  • This product contains rye, barley and gluten. Check the current packaging for any other possible allergens too.

Leksands

Leksands sourdough crispbread is a larger wholegrain cracker that you can break into pieces if you like, rather than a small toast.

  • Jumbo lists this product as 100% wholegrain, with 21 g of fibre per 100 g.
  • According to the product information, it contains wheat, rye, barley and gluten. Check whether the cracker will fit conveniently in the tin you have in mind.

A sourdough cracker for the office snack tin

This Wasa rye cracker is an option if you’d also like to offer a larger sourdough cracker in a shared tin. If you’re looking for little toasts to top with your favourite ingredients, bear in mind that this is a different product shape.

Wasa Sourdough Rye Crackers, 235 g

Wasa Sourdough Rye Crackers, 235 g

A sourdough rye cracker for anyone who wants to share a larger cracker rather than a small toast. The pack contains 235 g; before sharing, check the size of the crackers and the current allergen information.

View at Joybuy

Frequently asked questions

Is sourdough toast automatically artisan-made or healthier?

No, you can’t tell from the name. According to Albert Heijn, Jos Poell Sourdough Toast lists both sourdough powder and yeast. KRO-NCRV explains that there is a lack of scientific evidence for many of the health benefits claimed for sourdough bread, so compare the ingredients and nutritional information of the products you’re considering.

Does sourdough toast in the Netherlands automatically contain iodised baker’s salt?

No, sourdough toast doesn’t automatically contain baker’s salt. According to the Netherlands Nutrition Centre, baker’s salt is iodised, but its use in bread isn’t compulsory. Check the packaging or ask the seller if this matters to your choice.

How should I store toast or crispbread in an office snack tin?

Keep toast or crispbread dry in a tightly sealed tin, and reseal any opened inner packaging. Joybuy’s product information for the Wasa rye crackers recommends storing them in a cool, dry place out of direct sunlight. Don’t put more in the tin at once than you can keep properly sealed.

Are the sourdough toast and crispbreads mentioned gluten-free?

No, the Jos Poell toast and the Wasa and Leksands crispbreads included in this comparison contain cereals with gluten. If you’d also like to offer a gluten-free supply, choose a separate product that is explicitly labelled gluten-free and check its current allergen information.