Festival organiser without access to heating facilities
Needs a base that can be portioned in advance and topped straight away on site. If you’re using packaged crispbread, it’s important to check the storage instructions when planning ahead.
Which serving base works best for you?
Host comparing wholegrain options and fibre
Looks beyond the sourdough label and compares the wholegrain content and fibre per 100 g.
Shopper with questions about allergens or iodine
Checks the grains and allergens on the current packaging. If the use of iodised baker’s salt affects your choice, you can also check this information for each product or ask the baker.
What should you look for when choosing?
First, choose a format that suits when you’ll be adding the toppings. Then compare the packaging and ingredients of the products that fit your serving plan.
Packaged sourdough crispbread
When: If you want to buy a dry base in advance that can be topped without heating.
What to consider: Keep it dry and seal the packaging well after opening. The rye products reviewed contain gluten-containing cereals.
Small sourdough toast
When: If you want to make small, evenly sized topped bites.
What to consider: Check which products are available: Albert Heijn no longer lists the Jos Poell Sourdough Toast reviewed here.
Fresh sourdough bread
When: If you can prepare freshly sliced bread close to serving time.
What to consider: Plan when to buy and slice it. Jumbo says its sourdough breads are only available in store.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Serving without an oven | Check the format, number of pieces or net weight, and the instructions for keeping it dry and sealing the packaging. | If I can’t heat it on site, I want a base I can top straight away. This serving convenience comes first for around 42% of consumers. |
| Wholegrain and fibre | Compare the ingredients list and fibre per 100 g in the nutritional information. The sourdough label doesn’t tell you how much wholegrain a product contains. | When choosing between toast and crispbread, I want to compare the wholegrain content and fibre. Around 33% of consumers make this their top priority. |
| Ingredients and allergens | Read the current allergen information, including ‘may contain’ statements. If iodine is a concern, check whether iodised baker’s salt has been used. | If the grains, potential allergens or type of salt determine my choice, I want to check the information for each product. This is the main consideration for around 25% of consumers. |
Common mistakes
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Assuming sourdough means wholegrain
Sourdough on its own tells you nothing about the wholegrain content. Joybuy lists Wasa Sourdough Rye as containing 100% wholegrain rye and 19 g of fibre per 100 g. Jumbo lists Leksands Sourdough as containing 85% wholegrain rye flour and 21 g of fibre per 100 g.
Compare the ingredients and nutritional information per 100 g for the products you’re considering.
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Assuming sourdough is gluten-free
The Wasa and Leksands products reviewed contain gluten-containing cereals. Potential cross-contamination allergens may also vary between packages.
Check the current allergen information and keep serving equipment separate if cross-contact is a concern.
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Taking the use of iodised baker’s salt for granted
According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell which salt has been used just from the sourdough label.
Check the label or ask the baker which salt they’ve used if it matters to your choice.
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Choosing fresh bread without a serving plan
Slicing it yourself and adding toppings on site takes preparation close to serving time, as well as a place to keep the bread dry.
Choose fresh sourdough if you can organise this. If it’s easier to portion everything in advance, compare packaged toast or crispbread instead.
Brands and product ranges compared
Wasa
Wasa Sourdough Rye is a packaged crispbread option for anyone looking for a dry serving base and wanting to compare nutritional information per 100 g.
- According to the Joybuy product page, this product contains 100% wholegrain rye and 19 g of fibre per 100 g.
- The product contains rye, barley and gluten-containing cereals. Check the current packaging for potential allergens too.
Leksands
Leksands Sourdough is a crispbread option to compare with other sourdough products for ingredients and nutritional value.
- Jumbo lists this product as containing 85% wholegrain rye flour and 21 g of fibre per 100 g.
- It contains gluten-containing cereals, including barley, rye and wheat.
Jos Poell
Jos Poell Sourdough Toast is an example of a small toast format for topped bites.
- The pack described by Albert Heijn weighs 90 g. The product contains wheat and rye flour, as well as sourdough powder.
- Albert Heijn no longer lists this product. Check which small sourdough toasts are available before basing your serving plan on them.
Sourdough crispbread on Joybuy
This packaged rye crispbread suits a serving plan that doesn’t involve an oven and lets you keep the base dry until it’s time to add the toppings.
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Wasa sourdough rye crackers, 235 g
A dry base you can top without heating.
According to the Joybuy product page, this product contains 100% wholegrain rye and 19 g of fibre per 100 g.
It contains rye, barley and gluten-containing cereals, and may contain sesame and milk. Keep the pack dry and seal it well after opening. Check the current packaging if allergens or the type of salt used matter to your choice.
Frequently asked questions
Is sourdough toast always made with iodised baker’s salt?
No, the sourdough label doesn’t tell you that. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the label or ask the baker which salt has been used if it matters to your choice.
Is sourdough crispbread automatically gluten-free?
No. The Wasa Sourdough Rye and Leksands Sourdough products reviewed contain gluten-containing cereals. If you need a gluten-free product, check the label and allergen information on the current packaging for the specific product.
How do you store crispbread at a street festival?
Keep it dry and seal any opened packaging well, as stated in the product information for the Wasa crispbread reviewed. Add the toppings just before serving if you want to avoid leaving it for too long with moist toppings.
When should you choose fresh sourdough bread rather than packaged toast?
Fresh sourdough bread is a good choice if you can plan to buy, slice and top it close to serving time, and keep the bread dry. For the sourdough breads described by Jumbo, you’ll need to buy them in store; Jumbo says they can’t be ordered online.