Those looking for proof of sourdough
You’re looking for a spiced breakfast cake made with sourdough for your board game night. Ask the baker or check the label rather than relying on words such as ‘artisan’ or ‘rye’.
Which option is right for you?
Hosts who want to serve snacks quickly
You don’t want to stop the game to slice a cake. Slices or bars are a better fit for your serving plans than an unsliced cake.
Shoppers who want to compare labels
You take sugars, fibre or allergens into account. Check the nutritional information and ingredients for the product you’ve chosen, as these vary between spiced breakfast cakes.
What should you look for when choosing?
First, decide whether sourdough is a must-have. Then choose how you want to serve it and check the product information that matters to your group.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Confirmation of sourdough | Look for sourdough starter in the ingredients for the specific cake, or ask the baker. | I’m specifically looking for a cake made with sourdough and want to know before game night. For around 42% of consumers, confirmed sourdough would be the top priority. |
| Easy to serve | Choose between slices, bars and an unsliced cake. If you’re catering for a group, check the number of portions, too. | With the game ready to go, I want to hand round the cake without having to slice it. Easy serving would come first for around 33% of consumers. |
| Ingredients and allergens | Compare the ingredients, allergens and nutritional information per 100 g and per portion on the exact packaging. | If the ingredients matter to my group, I want to know what’s in this particular product. For around 25% of consumers, this would be the top priority. |
Common mistakes
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Assuming that a sourdough product in the range means the spiced breakfast cake is sourdough, too
A sourdough recipe or another sourdough product tells you nothing about the dough used for the spiced breakfast cake you want to serve.
Check the product information for that cake or ask the baker directly whether sourdough starter has been used.
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Assuming ‘zero’ or ‘gluten-free’ answers all your questions about the label
That kind of claim doesn’t tell you which other ingredients and allergens a product contains. For example, the gluten-free Peijnenburg spiced breakfast cake listed by PLUS contains milk and lupin.
Check the full ingredients list, allergen information and nutritional values on the packaging you’ve chosen.
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Assuming every spiced breakfast cake contains iodised baker’s salt
You can’t tell which salt has been used from the name ‘spiced breakfast cake’. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt in bread and bread substitutes.
If the type of salt matters to you, check the ingredients or ask the baker about the specific cake.
Brands and shops to explore
Peijnenburg
A brand with a range of spiced breakfast cakes to compare.
- PLUS lists a raisin spiced breakfast cake with 10 portions, as well as a separate gluten-free option.
- The gluten-free option contains milk and lupin. If you’re looking for sourdough, check whether the specific cake has actually been made with sourdough starter.
Albert Heijn
A shop to try if you want to compare sliced spiced breakfast cakes.
- Albert Heijn lists, among other options, sliced plain and wholemeal spiced breakfast cakes from its own brand and Peijnenburg.
- A sliced option won’t necessarily meet your sourdough requirements, so check the product information for that specific cake.
Jumbo
A shop to explore if you want to compare different ways of serving spiced breakfast cake.
- Jumbo lists both sliced and unsliced spiced breakfast cake, as well as bars.
- The way a cake is served doesn’t confirm whether sourdough starter has been used in the dough.
Koek & Bakker
ALDI’s own-brand range includes spiced breakfast cake in different forms.
- ALDI lists a 465 g unsliced pearl sugar cube version and a 485 g sliced zero version.
- Compare the label of the product you choose; its name or serving format doesn’t confirm that it’s made with sourdough.
Spiced breakfast cake for game night at Joybuy
This bar-shaped spiced breakfast cake is a good choice if you want to hand out portions during the game without having to slice anything. If you specifically want sourdough, check whether sourdough starter has been used in this product’s dough.
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Snelle Jelle Breakfast Cake Less Sugar-Free 250 g
A bar-shaped spiced breakfast cake for anyone who wants to hand out portions during game night without having to slice a cake first.
Pack weight: 250 g. If you have allergies, check the label for rye and gluten, and for possible traces of nuts and milk.
Frequently asked questions
Is an artisan or rye spiced breakfast cake automatically sourdough?
No. Ask whether sourdough starter has been used in the dough for that specific cake, or check whether this is stated in the product information. ‘Artisan’ and ‘rye’ don’t confirm it.
How can I check allergens in a baker’s spiced breakfast cake?
If the cake is sold unpackaged, ask about the allergens in that specific product before buying. For pre-packed spiced breakfast cake, the Netherlands Food and Consumer Product Safety Authority says the allergen information is shown on the label.
Is sourdough spiced breakfast cake automatically gluten-free?
No. Using sourdough starter doesn’t in itself tell you which allergens the cake contains. If a product is labelled gluten-free, check for other allergens as well: for example, the Peijnenburg option listed by PLUS contains milk and lupin.
Does spiced breakfast cake have to contain iodised baker’s salt?
Don’t assume this is the case for a specific spiced breakfast cake. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt in bread and bread substitutes. If this affects your choice, check the ingredients or ask the baker which salt was used in the cake.