Which product type is right for you?

Stocking up without freezer space

You want to store sourdough rye somewhere cool and dry, and see crispbread as a handy alternative to soft bread. Wasa and Leksands product information recommends storing their products in a dry place.

For lovers of soft, dark rye bread

You’re looking for thinly sliced rye bread made with sourdough, and can keep an opened pack in the fridge. If you want to buy larger quantities, you’ll also need to consider whether you have enough freezer space.

Label-conscious shoppers stocking up

You want to compare the ingredients, allergens, nutritional information and storage instructions on each pack before buying. This lets you check details such as the salt content per 100 g and the type of salt listed.

What should you look for when buying in bulk?

First decide whether you want crispbread or soft rye bread. Then work out how many packs you can use before their best-before dates, taking the storage instructions and the space you have available into account.

What to considerWhat to check before buyingWho it matters to
Storage Check the best-before date and instructions for an opened pack. See whether you’ll need somewhere cool and dry or space in the fridge. If my fridge and freezer are already full, I mainly want a product I can store somewhere cool and dry, as stated on the label. Around 42% of consumers prioritise this storage requirement.
Product type Check whether the pack says soft rye bread or crispbread, and whether sourdough is listed in the ingredients. For my everyday sandwich, I want thin, soft slices; a crisp cracker isn’t an equivalent substitute. Around 33% of consumers prioritise this preferred texture.
Label Compare the ingredients, allergens and salt per 100 g. If the type of salt used matters to you, check the ingredients list. When I buy several packs, I want to know exactly what’s in them and which allergens are listed. Around 25% of consumers put this label check first.

Common mistakes

  • Assuming sourdough always means the same type of product

    Sourdough appears on both soft, dark rye bread and crispbread. A stock of crackers won’t automatically serve the same purpose as soft bread.

    Read the product name and, if you’re unsure, try one pack before buying several.

  • Buying lots of soft rye bread without a storage plan

    Hollandia recommends keeping opened rye bread sealed in the fridge. Freezing can affect its quality over time.

    Choose a quantity that suits the best-before date and the space you have in your fridge or freezer. Divide any bread you plan to freeze into handy portions.

  • Assuming wholegrain or sourdough means low in salt

    These words don’t tell you how much salt a particular product contains. You’ll need to check the nutritional information on that pack.

    Compare the stated salt content per 100 g if this matters when you’re choosing what to buy.

  • Assuming which type of salt is used

    You can’t tell from the product name ‘rye bread’ whether the manufacturer uses iodised salt.

    Check the ingredients list on the pack to see which type of salt is listed.

Brands to consider

Hollandia

Hollandia Dark Sourdough Rye Bread is a soft, sliced product for anyone looking for that texture.

  • Albert Heijn product information lists a 500 g pack, sourdough and 100% wholegrain rye.
  • The manufacturer recommends keeping opened bread sealed in the fridge, so bear this in mind if you’re buying several packs.

Wasa

Wasa Sourdough Rye is crispbread for anyone looking for a rye product that can be stored dry.

  • Jumbo product information lists a 235 g pack containing wholegrain rye and rye sourdough, and recommends storing it somewhere cool and dry.
  • It isn’t soft rye bread. Check the warnings on the pack for allergen information, too.

Leksands

Leksands offers triangular sourdough crispbread as a crunchy option to stock up on.

  • Albert Heijn product information lists a 200 g pack, a 100% wholegrain claim, and storage in a dry, dark place.
  • According to the product information, it contains rye, wheat and barley. It’s crispbread, not soft rye bread.

Rye products on Joybuy

This sourdough rye product is a good fit if you prefer crackers to soft rye bread when stocking up. Before buying several packs, check the best-before date on the packaging.

Wasa sourdough rye crackers, 235 g

Wasa sourdough rye crackers, 235 g

For anyone looking to stock up on sourdough rye crackers instead of soft rye bread.

235 g pack. According to the Joybuy product description, store in a cool, dry place; check the best-before date on the pack.

View on Joybuy

Frequently asked questions

Can sourdough crispbread replace soft rye bread?

Not if you specifically want to eat soft slices of rye bread. Wasa and Leksands make crispbread, while Hollandia Dark Sourdough Rye Bread is sold as soft, sliced rye bread. Start by choosing the product type you actually want to use.

How should I store dark rye bread if I buy several packs?

Follow the instructions and best-before date on each pack. For dark rye bread, Voedingscentrum gives general storage guidance of two weeks in the fridge and one to three months in the freezer. Hollandia recommends keeping its product sealed in the fridge once opened.

Where can I check the allergens in sourdough rye products?

Read the ingredients and allergen warnings on the pack you buy. Wasa Sourdough Rye product information lists rye, barley and gluten, among other ingredients; also check for any warnings about traces.