Who are these products for?

Easter brunchers looking for soft slices

If you want to top rye bread for breakfast or brunch, it’s useful to know the difference between soft, sliced bread and crispbread. Also check whether wholegrain rye and sourdough are listed in the ingredients.

Planners looking for crisp bites

Rye sourdough crispbread can be a good choice for an Easter platter. It has a different texture to soft rye bread; follow the storage instructions on the packaging.

Shoppers who read labels carefully

If you need to take allergens into account or are specifically looking for iodised salt, check the grains, allergen information and salt details for each product. A name containing ‘rye’ or ‘sourdough’ won’t answer those questions.

What should you look for when choosing?

First decide whether you want to serve soft slices or crisp bites. Then compare the ingredients and packaging information for products that suit your choice.

What to look for What to check Who is it important to?
Soft rye slices Check whether the bread is soft and sliced, and whether rye and sourdough are listed in the ingredients. For an Easter brunch, I want to be able to top thin slices rather than serve a crisp cracker. This soft rye base is the priority for around 33% of consumers.
Ingredients and allergens Read the allergen information and, if needed, check whether iodised salt or baker’s salt is listed. If allergens or the salt details determine my choice, I want to know which grains and type of salt the product contains. This label information matters most to around 25% of consumers.
Crispness and storage Choose crispbread if you want a crunchy option, and follow the storage advice on the packaging. For an Easter platter, I want crisp bites that I can store according to the packaging instructions until it’s time to serve. Crispness is the main priority for around 25% of consumers.
Availability Check your chosen store or delivery slot shortly before doing your Easter shopping. When planning my shopping, I want to know whether my chosen product is available in store or for delivery. Availability is the deciding factor for around 17% of consumers.

Common mistakes

  • Assuming ‘sourdough’ means ‘mainly rye’

    A product name doesn’t tell you how much rye or sourdough the bread contains. For Brood van Soma Oberlander wheat and rye bread, PLUS lists wheat flour as the first ingredient and 2% rye sourdough.

    Compare the order of the ingredients and the proportion of sourdough, if it’s shown on the label. If you’re looking for bread made mainly with rye, check whether rye comes first in the ingredients list.

  • Buying crispbread when you’re expecting soft slices

    Wasa and Leksands make crisp sourdough crispbread. It gives toppings a different base and texture from soft, dark rye bread.

    Before buying, decide whether you want to serve soft topped slices, crisp bites or both.

  • Assuming all rye bread contains baker’s salt

    According to the Netherlands Nutrition Centre, bakers don’t always use baker’s salt. So a mention of it on one rye bread tells you nothing about the salt in another product.

    Look for ‘baker’s salt’ or ‘iodised salt’ on the packaging if it’s important to your choice. If you’re buying unpackaged bread, ask which salt has been used.

  • Relying on availability without checking the store

    Lidl describes the rye bread reviewed as a product available in store only; ALDI marks its rye bread as having limited availability. So a product listing doesn’t necessarily tell you whether it will be available when you shop.

    Check your store or delivery slot shortly before doing your Easter shopping, and think about which other type of product would work for your dish.

    If the product you want isn’t available at your chosen store, you may need to make an extra trip.

Brands compared

These product ranges show why the type of bread and its ingredients matter more than the brand name alone.

Hollandia

Hollandia Dark Sourdough Rye Bread is a soft, sliced option for topped slices. Albert Heijn lists a 500 g pack, made with 100% wholegrain rye and natural sourdough.

  • Albert Heijn describes the bread as pre-sliced into twelve thin slices.
  • The product information lists rye, barley and cereals containing gluten. Check the packaging, as the ingredients may change.

Brood van Soma

The products reviewed have different ingredients: Jumbo lists 42% wholegrain rye flour and 32% sourdough for its Limburg Wholemeal Rye Bread, while PLUS lists wheat flour as the first ingredient in its Oberlander.

  • For the Limburg rye bread, Jumbo lists the proportion of sourdough as well as iodised salt.
  • For the Oberlander, PLUS lists 2% rye sourdough. Don’t assess this wheat and rye variety as if it had the same rye base as the Limburg bread.

Wasa

Wasa Sourdough Rye is crispbread made with wholegrain rye and rye sourdough, as described on the Jumbo and PLUS product pages. It’s a good fit for a crisp Easter platter, but not for anyone looking for soft slices of bread.

  • Jumbo lists 19 g of fibre per 100 g for this product.
  • The allergen information lists cereals containing gluten, including rye and barley, and possible traces of other allergens. Check the current packaging.

Leksands

The Knäckebröd Sourdough reviewed is a crisp rye variety. Jumbo lists 85% wholegrain rye flour and 3.8% sourdough.

  • The listed proportions make it possible to assess the rye and sourdough separately.
  • The ingredients also include wheat and barley. Check the allergen information if these grains are relevant to your choice.

A Joybuy product for a crisp Easter platter

This crispbread is for anyone who wants to serve crunchy bites made with rye sourdough. If you’re looking for soft slices for an Easter brunch, choose a different type of bread.

Wasa rye sourdough crispbread, 235 g pack

Wasa Rye Sourdough Crispbread 235 g

For crisp topped bites on an Easter platter, not for soft rye bread slices.

Jumbo describes Wasa Sourdough Rye as crispbread made with wholegrain rye and rye sourdough. Before buying, check the current packaging for allergens, including rye and barley, and any other ingredients that are important to your choice.

View at Joybuy

Frequently asked questions

How can I check whether rye bread contains baker’s salt?

Look for ‘baker’s salt’ or ‘iodised salt’ on the packaging. According to the Netherlands Nutrition Centre, bakers don’t always use baker’s salt; if you’re buying unpackaged bread, you can ask which salt has been used.

Does ‘sourdough’ mean that bread is made entirely from rye?

No, the term doesn’t tell you how much rye the bread contains. For Brood van Soma Oberlander, PLUS lists wheat flour as the first ingredient and 2% rye sourdough, so compare the ingredients for the specific product.

Is the sourdough rye bread reviewed gluten-free?

No: Hollandia’s product information lists rye and barley, and the Wasa and Leksands crispbreads reviewed also list cereals containing gluten. If you need a gluten-free product, check the explicit gluten-free labelling and allergen information on the packaging of the product you want to buy.

Should I store soft rye bread and crispbread in the same way?

No, follow the storage advice for each individual product. Albert Heijn provides instructions for storing Hollandia after opening; the crispbreads reviewed come with instructions to store them in a dry place. If you’re shopping before Easter, also check the packaging and use-by date.