Who is this choice relevant to?

Host serving generously topped rolls

You want the bread to have its own distinctive grain or seed profile alongside dips and richly flavoured toppings. PLUS’s multigrain and spelt varieties give you different ingredients to compare.

Menu planner checking allergens

You’re serving several guests and want to know which gluten-containing cereals and other allergens are in the rolls before you buy. Remember to check for warnings about the possible presence of allergens, too.

Planner baking just before serving

You want to buy the rolls in advance and fit baking them into your cooking schedule. PLUS’s bake-at-home varieties have product-specific oven instructions; check the packaging you choose if you plan to use an air fryer.

What should you look for when choosing?

First decide what role the bread will play alongside your dishes, then check the allergens and preparation instructions. A stated sourdough percentage describes the recipe for that product; it doesn’t tell you how crisp or tasty you’ll find it.

What to consider What to check before buying Who it matters to
Bread to serve with toppings Check the grains and seeds listed, as well as the sourdough content. PLUS states that its Korenlanders Multigrain rolls contain 34% wholemeal wheat flour and 10% sourdough. When serving plenty of toppings, I want the bread to have a distinctive grain profile of its own, too. For around 25% of consumers, this combination with the toppings comes first.
Allergens and ingredients Read the latest ingredients list and allergen information, including warnings about possible traces. If you’re buying loose rolls, ask a member of staff if necessary. When buying for guests with an allergy, I need to be able to check which ingredients matter before I buy. Around 25% of consumers give this their highest priority.
Preparation and serving time Compare the instructions for your appliance and chosen product. PLUS states that its Korenlanders Spelt rolls need 4 minutes at 200°C in a preheated air fryer. When several dishes need to be served at the same time, I want to be able to plan the baking carefully. This is the main consideration for around 31% of consumers.
Pack size and product type Compare the weight, number of rolls and whether sourdough is specified; a standard roll isn’t automatically a sourdough roll. When buying for a group, I want to know how many suitable rolls I’ll get in a pack. Around 19% of consumers put this consideration first.

Common mistakes

  • Mistaking a rustic roll for a sourdough roll

    The standard white rolls shown by Dirk and ALDI aren’t described as sourdough on their respective product pages. A roll’s appearance doesn’t tell you which ingredients have been used.

    If you’re looking for sourdough, check the latest label for ‘sourdough’ in the product name or ingredients list.

  • Assuming spelt is gluten-free

    PLUS’s Korenlanders Spelt rolls list spelt as a type of wheat and contain gluten-containing cereals. The name of the grain doesn’t mean the rolls are suitable for a gluten-free menu.

    If you need a gluten-free option, check that the product is explicitly labelled gluten-free and read its latest allergen information.

  • Using the baking instructions for a different roll

    Preparation instructions vary by product: PLUS states that certain bake-at-home rolls need 6 to 8 minutes at 220°C, while its frozen brown multigrain roll has different baking instructions.

    Plan your serving time around the instructions on the pack you’ve chosen, especially if you’ll be baking several batches.

Brands to consider

PLUS

PLUS offers white, multigrain, spelt and brown multigrain rolls labelled as sourdough.

  • PLUS states that Korenlanders Multigrain contains 10% sourdough and 34% wholemeal wheat flour, while Korenlanders Spelt contains 7% sourdough.
  • Check the allergens and preparation instructions for each variety. The brown multigrain roll is a frozen product with its own storage instructions.

Jumbo

Jumbo offers white and multigrain sourdough rolls to bake at home.

  • Sourdough is listed in the ingredients for the white sourdough rolls, and allergen information is available.
  • If the sourdough content matters to you, check the latest packaging for the variety you’ve chosen.

Albert Heijn

Albert Heijn offers, among other products, white and organic multiseed rolls labelled as sourdough.

  • The product names make it easier to search for a white or multiseed variety.
  • Check the latest ingredients and allergen information for the exact rolls you’re buying; product information can change.

Lidl

Lidl is an option if you want to browse fresh rolls and bread rolls in store.

  • Lidl provides an ingredients and allergen overview for its oven-fresh range.
  • The range may vary between stores. Check in store that a roll is actually labelled as sourdough.

Dirk

Dirk offers standard white bake-at-home rolls as an alternative if sourdough isn’t essential.

  • The pack shown contains four white rolls to bake at home.
  • If you’re looking for sourdough, don’t assume from the shape of the bread. Check for a sourdough label and look at the ingredients instead.

ALDI

ALDI offers individual standard rolls and a range of bake-at-home rolls.

  • Buying rolls individually lets you choose the right number for your group.
  • Check the label if you’re specifically looking for sourdough; the individual roll shown isn’t labelled as sourdough.

Joybuy products

Related products will be available soon.

Frequently asked questions

Are sourdough rolls automatically gluten-free?

No. The sourdough rolls described from PLUS and Jumbo contain wheat or spelt. If you need a gluten-free option for your menu, check that the product you choose is explicitly labelled gluten-free and read the latest allergen information.

How can I check allergens in loose rolls?

Ask for the allergen information before buying if it isn’t displayed alongside the rolls. According to the Netherlands Food and Consumer Product Safety Authority, this information must be available for non-prepacked foods. Check which specific cereals and other allergens are relevant to your group.

Can you cook sourdough rolls in an air fryer?

You can if the pack you’ve chosen gives air fryer instructions. PLUS states that its Korenlanders Spelt rolls need 4 minutes at 200°C in a preheated air fryer. For other varieties, follow their own preparation instructions.

Can I refreeze frozen rolls after they’ve defrosted?

Not if the packaging advises against it. PLUS states that its Brown Multigrain Sourdough Roll should be stored at -18°C and advises against refreezing it after defrosting.

How can I tell if a sourdough roll contains baker’s salt or iodised salt?

Check the ingredients list for the variety you’ve chosen. PLUS lists baker’s salt for its white sourdough roll, while Jumbo lists iodised salt for its white sourdough rolls. Don’t assume that every roll contains the same ingredients just because it belongs to the same product category.