What should you look for when choosing?
First, decide what matters most for your child’s school lunch: the type of grain, allergen information, your morning routine or comparing different product types. Then check the details of the specific roll.
| What to consider |
What to check when buying |
Who it matters most to |
| Type of grain |
Look for a wholemeal or brown label on the roll you choose; don’t assume it from the word ‘sourdough’. |
If a roll is often the main part of my child’s school lunch, I want to know what type of grain I’m giving them. Around 36% of consumers make this their top priority for a regular lunch. |
| Allergens |
Read the latest label or ask about the allergens in unwrapped bread before buying it; take the school’s requirements into account. |
If allergens or school requirements limit my options, I need to know what’s in the roll before packing it. For around 29% of consumers, this check comes first. |
| Preparation and storage |
Compare a ready-to-pack roll with the oven and storage instructions for a bake-at-home variety. |
On a busy school morning, I don’t want to discover at the last minute that the rolls need to go in the oven. This is the most important consideration for around 21% of consumers. |
| Comparing products |
Only compare rolls when their type, weight, number of rolls and preparation method are clear. |
When I compare different rolls, I want to know whether I’m comparing an individual white roll with a pack of sourdough rolls. For around 14% of consumers, this is the deciding factor. |
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Frequently asked questions
Can you tell from the word ‘sourdough’ whether a roll is gluten-free?
No, the word ‘sourdough’ doesn’t mean a roll is gluten-free. Check the latest allergen information for the specific product. If you’re buying unwrapped bread, ask about its allergens before purchase and take any school requirements into account.
Is a white sourdough roll the same as a wholemeal roll?
No, sourdough doesn’t mean a roll is wholemeal. The Netherlands Nutrition Centre recommends wholemeal bread as a school lunch option, so look for an explicit wholemeal or brown label if the type of grain is your priority.
What should you bear in mind when choosing bake-at-home rolls for a school morning?
Allow time to cook the rolls in the oven, following the instructions on the pack you choose. PLUS says its Korenlanders Spelt sourdough rolls need to be cooked in the oven at 220 °C. If you’re packing a filling that spoils quickly, the Netherlands Nutrition Centre recommends using a small cool bag.
Does every roll in the Netherlands contain iodised baker’s salt?
No, this isn’t required under Dutch regulations. The Commodities Act Decree on the Addition of Micronutrients to Foodstuffs, listed on Wetten.nl as in force from 14 November 2014, states that iodine may only be added to bread, bread substitutes and other bakery products through baker’s salt, at a maximum of 65 mg of iodine per kg of salt. Check the product information to find out whether a particular roll contains this salt.