Who might each option suit?

Lunch shoppers looking for fibre

You want your roll to contribute to the fibre in your lunch, too. Look for the word wholemeal, then compare the fibre per 100 g rather than relying on the word sourdough alone.

Sourdough fans who bake at home

You like choosing a packaged bake-at-home roll for the flavour and crust you want. Check which types of flour it contains and whether the cooking instructions fit your lunch plans.

Lunch shoppers who value convenience

You want a single roll or a pack you’ll actually finish. Even when you’re choosing quickly in store, the ingredients and nutritional information matter if you’re specifically looking for wholemeal or a high-fibre option.

What should you look for when choosing?

First decide whether wholemeal and fibre, baking at home or the convenience of buying in store matters most to you. Then compare nutritional values only when they’re given on the same basis.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the wholemeal label and compare fibre per 100 g using the same nutritional basis. If I want the roll itself to contribute to the fibre in my lunch, I shouldn’t rely on the word sourdough alone. This is the top priority for around 45% of consumers.
Sourdough style and baking Check the ingredients and, for a bake-at-home roll, follow the cooking instructions for that product. I want to bake a roll at home for the flavour and crust I’m looking for, even if it takes time to prepare. This matters most to around 28% of consumers.
In-store convenience and portion size Choose between a single roll and a pack you’ll finish; check what your store currently stocks. When I need a roll straight away, what my store has in stock and how much I’m buying both matter. Around 27% of consumers make this their top priority.

Common mistakes

  • Assuming sourdough means wholemeal

    Sourdough doesn’t tell you whether the flour is wholemeal. Jumbo lists 2.4 g of fibre per 100 g for its white Desem Broodjes; Albert Heijn lists 7.1 g per 100 g for the AH Liefde & Passie Desem pistolet volkoren.

    If you want a wholemeal option, first look for that label on the bread, then compare the fibre per 100 g.

  • Assuming multigrain means entirely wholemeal

    A multigrain roll can contain both wholemeal flour and white flour. The PLUS multigrain product reviewed lists 34% wholemeal wheat flour and 21% wheat flour.

    If the type of flour is important to you, check the ingredients list. Don’t use multigrain as a substitute for the wholemeal label.

  • Reading only the front of the pack

    The sourdough products reviewed may contain different gluten-containing cereals. Information about the possible presence of other allergens also varies between products.

    If you have an allergy or coeliac disease, always check the current ingredients and allergen information for the specific roll.

  • Expecting every store to stock the same range

    Lidl says its fresh bakery range may vary from store to store. So a roll you see online may not be available at your local shop.

    Check what your local store stocks if you’re going there for a particular type of roll.

Brands to consider

Albert Heijn

The AH Liefde & Passie Desem pistolet volkoren is a single-roll option if you’re specifically looking for a wholemeal sourdough roll.

  • Albert Heijn lists 7.1 g of fibre and 1.08 g of salt per 100 g for this roll.
  • The listed ingredients include gluten-containing cereals; also check the current packaging for possible allergens.

Jumbo

The packaged Desem Broodjes reviewed are designed for baking at home and include a white and a multigrain option.

  • Jumbo lists 34% wholemeal wheat flour and 6.6 g of fibre per 100 g for the multigrain option.
  • The white option lists 2.4 g of fibre per 100 g. Check the ingredients and allergens for each variety.

PLUS

The PLUS sourdough rolls reviewed include white rolls, as well as packaged multigrain and spelt options for baking at home.

  • The listed ingredients of the multigrain product reviewed include 34% wholemeal wheat flour.
  • Wheat flour is also on the ingredients list. Check the label of your chosen variety for the full ingredients and allergen information.

Lidl

Lidl offers freshly baked rolls and other bread products to buy in store.

  • You can check the product name and available product information in store.
  • Lidl says its fresh range may vary from store to store. Check in store whether a roll meets your preferences for sourdough and flour type.

ALDI

ALDI’s white roll is an option if you’re looking for a simple roll sold individually.

  • The product description identifies it as a white roll sold individually.
  • Don’t choose this roll assuming it’s sourdough or wholemeal; check the product information in store.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a sourdough roll automatically wholemeal?

No. Sourdough tells you nothing about the type of flour. According to the Voedingscentrum, bread labelled wholemeal is made with wholemeal flour; look for this label if you specifically want a wholemeal roll.

Is a multigrain sourdough roll entirely wholemeal?

Not necessarily. According to the ingredients list, the PLUS multigrain product reviewed contains both wholemeal wheat flour and wheat flour. Check the wholemeal label and the ingredients of the roll you choose.

Does every sourdough roll contain iodised salt?

Don’t assume so. Check the ingredients list for the specific roll to see whether iodised salt or baker’s salt is listed.

What should I look for on the label if I have an allergy?

Check both the ingredients and the information about allergens and possible cross-contamination on the current packaging. The sourdough rolls reviewed vary in the cereals and other allergens they list.

Can I cook a bake-at-home sourdough roll in an air fryer?

It depends on the instructions for the specific product. The PLUS spelt variety reviewed includes air-fryer instructions; follow the time and temperature on the packaging of your rolls.