Who are these options suitable for?

If you want to serve straight away on King’s Day

If you’re shopping shortly before the meal, you could choose an individual fresh sourdough roll. Albert Heijn and PLUS list these white rolls as individual products; check what’s available in store.

If you’re buying ahead for guests

A pack of part-baked rolls lets you plan when to finish baking them around mealtime. Jumbo lists white sourdough rolls in packs of four, while PLUS provides oven and air fryer instructions for its spelt rolls.

If you’re checking ingredients for guests

If someone has an allergy or a specific preference about how the rolls are made, the product name alone isn’t enough. Check the latest ingredients and allergen information, especially for varieties containing spelt, several grains or seeds.

What should you look for when choosing?

First, decide when you want to serve the rolls and whether you can bake them at home. Then compare the ingredients, allergens and pack size with what you need for your guests.

What to consider What to check when buying Who it matters to
When you’ll serve them Check whether the rolls are fresh or part-baked, and how they need to be prepared. If you want to finish baking the rolls just before the meal, make sure you have enough time and oven space. For around 36% of consumers, when the rolls are served is the most important factor.
Allergens and ingredients Read the latest allergen information; for individual rolls, ask for details about that specific product. If you’re serving guests with allergies, you’ll want to know which grains, seeds and other allergens a roll contains. For around 29% of consumers, checking this comes first.
What ‘sourdough’ means Look for sourdough or sourdough culture in the ingredients list, as well as any added yeast. If you’re looking for a particular sourdough recipe, don’t rely on the name alone. Around 21% of consumers give the recipe the highest priority.
Number of rolls Compare the number of rolls and the pack weight with the number of guests. If you’re catering for a group, you’ll want to buy enough rolls without choosing a pack that’s the wrong size for your party. For around 14% of consumers, planning portions is their first concern.

Common misconceptions

  • Assuming ‘sourdough’ means ‘no added yeast’

    The white sourdough products from Albert Heijn, Jumbo and PLUS that we looked at list yeast as well as sourdough or sourdough culture. The product name doesn’t confirm a specific fermentation time either.

    Read the full ingredients list and ask the baker or manufacturer for product information if the method of preparation is important to you.

  • Overlooking allergens in seeded or spelt varieties

    Albert Heijn’s organic multiseed variety lists sesame, cereals containing gluten and soya, among other ingredients. The allergen information for the PLUS spelt rolls we looked at also needs careful attention.

    Check what each product contains and which possible traces are listed. If you’re buying unpackaged rolls, ask for allergen information before you buy.

  • Planning fresh and part-baked rolls in the same way

    An individual fresh roll doesn’t need a final bake at home; part-baked rolls do. If you’re catering for several guests, the space in your oven or air fryer may determine how many rolls you can prepare at once.

    Work out how many rolls you need and read the preparation instructions before planning when to serve them.

  • Assuming the salt is iodised based on the product name

    Ingredients lists use different descriptions for salt. The term ‘sourdough roll’ doesn’t tell you which type of salt was used.

    If the iodine information matters to you, check the ingredients list for the specific product.

Brands to consider

Albert Heijn

Worth considering if you’re looking for an individual white sourdough roll or an organic multiseed variety.

  • The white roll we looked at weighs 115 g; its ingredients list includes wheat sourdough, iodised salt and yeast.
  • The multiseed variety lists sesame and soya, among other ingredients. Check the latest pack information for your guests.

Jumbo

Worth considering if you want to buy white sourdough rolls in packs of four and bake them at home.

  • The pack we looked at contains four rolls with a total weight of 300 g.
  • The ingredients include yeast and wheat as well as sourdough; check the latest allergen information.

PLUS

Worth considering if you’re choosing between an individual white sourdough roll and spelt rolls to bake at home.

  • For the spelt rolls we looked at, PLUS recommends 6–8 minutes in the oven at 220 °C or 4 minutes in the air fryer at 200 °C.
  • The white variety lists sourdough culture and baker’s yeast. Check the allergen information for the spelt variety too.

Dirk

Worth considering if you’d also like to look at a multigrain part-baked roll that isn’t confirmed as a sourdough product.

  • The pack we looked at contains four multigrain rolls, weighing 300 g in total, to bake at home.
  • Don’t count this specific product as a sourdough option without checking the recipe.

ALDI

Worth considering if you’re also looking at a standard individual white roll alongside sourdough varieties.

  • ALDI lists a white roll that’s sold individually.
  • If sourdough is a must, check the ingredients; this roll’s product name doesn’t confirm that it is.

Rolls on Joybuy

This g’woon pack of rolls is an option if you’re planning four portions. Joybuy describes them as a sourdough variety; check the preparation instructions before deciding when to serve them.

g'woon White Rustic Pistolet, pack of 4

g'woon White Rustic Pistolet, 4 pieces

The pack of four is a handy option when planning several portions.

Joybuy lists wheat flour and sourdough for this product. Check the preparation instructions and latest allergen information before buying it for your guests.

View on Joybuy

Frequently asked questions

Does a sourdough roll automatically contain no added yeast?

No. The sourdough products we looked at from Albert Heijn, Jumbo and PLUS also list yeast or baker’s yeast. If the recipe matters to you, check the full ingredients list.

How can I check allergens in individual rolls?

Ask for allergen information about the specific roll before you buy. The Netherlands Food and Consumer Product Safety Authority says that sellers must also provide allergen information for unpackaged food; for packaged rolls, check the label.

How can I tell whether a sourdough roll contains iodised salt?

Read the product’s ingredients list. The white sourdough products we looked at from Albert Heijn and Jumbo list iodised salt, but you can’t assume this applies to other rolls.

What should I consider if I’m baking rolls for a group?

Compare the number of rolls with the space in your oven or air fryer, and plan the baking around when you’ll serve them. Jumbo lists four white sourdough rolls per pack; for the spelt rolls we looked at, PLUS provides separate oven and air fryer instructions.