Who is this choice relevant to?

If you’re serving bread with antipasti

If you’re serving rolls with something like tapenade or cheese and don’t want to choose your bread based on its grain or seed flavour, start by looking at a white sourdough option. PLUS describes its white sourdough roll as a white wheat sourdough roll; Albert Heijn and Jumbo also list white sourdough options.

If you’re baking the rolls just before eating

If baking them at home fits your plans, compare the cooking instructions on each pack. PLUS gives both oven and air fryer instructions for its spelt and multigrain sourdough rolls.

If you need to check ingredients and allergens

Don’t rely on words such as sourdough, spelt or multigrain alone. Check the current ingredients and allergen information for your chosen variety, including cereals containing gluten and any other allergens listed.

What should you look for?

Start with what matters most to you at the table: an explicit mention of sourdough, when you’ll bake the rolls, the type of bread or the ingredients.

What to consider What to check when buying Who it matters to
Sourdough mention Look for ‘sourdough’ in the product name or ingredients list. PLUS lists 7% sourdough in its spelt rolls and 10% in its multigrain variety. If you’re looking for a roll specifically because it’s sourdough, you’ll want to see that clearly stated on the pack. For around 33% of consumers, an explicit mention of sourdough comes first.
When to bake Compare the appliance, temperature and cooking time on the pack. Also plan for when your oven or air fryer will be available. If you want to bake the bread just before eating, the cooking time needs to fit around your other dishes. Around 27% of consumers give serving time the highest priority.
Type of bread Compare white, spelt and multigrain options by their ingredients and nutritional information. The PLUS multigrain variety lists 34% wholemeal wheat flour and 5.8 g of fibre per 100 g. When choosing bread to serve with antipasti or soup, you’ll want to consider which type you’d prefer. For around 20% of consumers, this is the most important choice.
Ingredients and allergens Read the current ingredients and allergen information for each product, including cereals containing gluten and any sesame or iodised salt listed. If you need to avoid or check certain ingredients, you can’t rely on the product name alone. This check comes first for around 20% of consumers.

Common mistakes

  • Assuming a rustic roll is sourdough

    ‘Rustic’ and ‘multigrain’ don’t necessarily mean a product contains sourdough. Dirk describes its rustic multigrain rolls as bake-at-home rolls, without identifying them as sourdough on the product page referenced here.

    If sourdough is a must, look for an explicit mention of it in the information for the exact product you’re buying.

  • Assuming spelt or sourdough means gluten-free

    According to its ingredients information, PLUS’s spelt rolls contain spelt, a type of wheat. The multigrain variety mentioned also contains cereals with gluten.

    If you have an allergy or coeliac disease, check the current allergen information on the pack. Don’t assume a product is suitable just because it says spelt, wholemeal or sourdough.

  • Assuming every roll contains iodised salt

    PLUS lists iodised salt in its spelt and multigrain sourdough rolls. This doesn’t tell you anything about the salt used in a different roll.

    If the type of salt matters to you, check the ingredients list for the variety you’re buying.

  • Using the cooking instructions for a different roll

    Cooking instructions depend on the product and appliance. So you can’t plan your Italian evening based on the term ‘bake-at-home roll’ alone.

    Check the instructions on the current pack just before baking, and make sure you have enough room in your oven or air fryer.

Brands to compare

Albert Heijn

Albert Heijn lists a range that includes white sourdough rolls and other rolls described as sourdough.

  • The AH Liefde & Passie range includes a white sourdough roll. Albert Heijn says its sourdough breads are baked on a stone oven floor.
  • Check the ingredients, allergens and cooking instructions on the pack of the specific roll.

Jumbo

Alongside regular rolls, Jumbo lists white and multigrain sourdough rolls.

  • You can distinguish between rolls described as sourdough and other bake-at-home rolls in its range.
  • Check the ingredients and allergens for the roll you choose; the range listing doesn’t provide these details for every variety.

PLUS

PLUS lists white sourdough rolls, as well as spelt and multigrain rolls made with sourdough.

  • The product information lists 7% sourdough for the spelt variety and 10% for the multigrain variety, along with ingredients and baking instructions.
  • Refer to the current pack of the variety you’re buying for its ingredients and allergen information.

Dirk

Dirk lists rustic multigrain rolls for baking at home.

  • The product description makes it clear that these are bake-at-home rolls.
  • Don’t treat this variety as a sourdough option unless the product information explicitly says it contains sourdough.

Lidl

Lidl provides an overview of ingredients and allergens for its oven-fresh bread range.

  • This overview is a useful starting point for checking information about a specific oven-fresh bread product.
  • Check whether each product is specifically described as a sourdough roll.

ALDI

ALDI’s bread range includes bake-at-home rolls.

  • The bread categories make it easier to look specifically for products you can bake at home.
  • Check the pack of a specific roll before assuming it contains sourdough.

Joybuy products

Related products will appear soon.

Frequently asked questions

Is every rustic or multigrain roll a sourdough roll?

No. Look for an explicit mention of sourdough in the information for the exact product. Dirk’s product page for rustic multigrain rolls mentions multigrain and baking at home, but doesn’t describe them as sourdough rolls.

How long should I bake sourdough rolls for?

Follow the instructions on the pack of the variety you’ve bought. For its spelt and multigrain sourdough rolls, PLUS recommends 6–8 minutes at 220°C in the oven, or 4 minutes at 200°C in a preheated air fryer.

Are spelt sourdough rolls gluten-free?

No. You can’t tell whether something is gluten-free from the words spelt or sourdough. The ingredients information for PLUS’s spelt rolls lists spelt as a type of wheat. If you have coeliac disease or an allergy, always check the current allergen information for the specific product.

What should I check when choosing rolls online?

Use the product description to compare the type of bread and check whether sourdough is mentioned. When you buy, read the current pack for ingredients, allergens and cooking instructions. That way, you’re checking the exact variety you’ll be serving.