What should you look for?
Start with what matters most to you at the table: an explicit mention of sourdough, when you’ll bake the rolls, the type of bread or the ingredients.
| What to consider |
What to check when buying |
Who it matters to |
| Sourdough mention |
Look for ‘sourdough’ in the product name or ingredients list. PLUS lists 7% sourdough in its spelt rolls and 10% in its multigrain variety. |
If you’re looking for a roll specifically because it’s sourdough, you’ll want to see that clearly stated on the pack. For around 33% of consumers, an explicit mention of sourdough comes first. |
| When to bake |
Compare the appliance, temperature and cooking time on the pack. Also plan for when your oven or air fryer will be available. |
If you want to bake the bread just before eating, the cooking time needs to fit around your other dishes. Around 27% of consumers give serving time the highest priority. |
| Type of bread |
Compare white, spelt and multigrain options by their ingredients and nutritional information. The PLUS multigrain variety lists 34% wholemeal wheat flour and 5.8 g of fibre per 100 g. |
When choosing bread to serve with antipasti or soup, you’ll want to consider which type you’d prefer. For around 20% of consumers, this is the most important choice. |
| Ingredients and allergens |
Read the current ingredients and allergen information for each product, including cereals containing gluten and any sesame or iodised salt listed. |
If you need to avoid or check certain ingredients, you can’t rely on the product name alone. This check comes first for around 20% of consumers. |
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Frequently asked questions
Is every rustic or multigrain roll a sourdough roll?
No. Look for an explicit mention of sourdough in the information for the exact product. Dirk’s product page for rustic multigrain rolls mentions multigrain and baking at home, but doesn’t describe them as sourdough rolls.
How long should I bake sourdough rolls for?
Follow the instructions on the pack of the variety you’ve bought. For its spelt and multigrain sourdough rolls, PLUS recommends 6–8 minutes at 220°C in the oven, or 4 minutes at 200°C in a preheated air fryer.
Are spelt sourdough rolls gluten-free?
No. You can’t tell whether something is gluten-free from the words spelt or sourdough. The ingredients information for PLUS’s spelt rolls lists spelt as a type of wheat. If you have coeliac disease or an allergy, always check the current allergen information for the specific product.
What should I check when choosing rolls online?
Use the product description to compare the type of bread and check whether sourdough is mentioned. When you buy, read the current pack for ingredients, allergens and cooking instructions. That way, you’re checking the exact variety you’ll be serving.