Who is this choice relevant to?

Sourdough fans

Looking for a sourdough roll for their snack night and want to know whether it also contains yeast? The ingredients list can help you check.

Anyone baking just before eating

Wants to bake the rolls just before serving, so checks the oven or air fryer instructions, including whether preheating is required.

Label-conscious shoppers

Compare wholemeal flour, fibre and salt, or need to check the allergen information on the chosen pack carefully.

What should you look for when choosing?

First decide whether you want a fresh roll to fill or have time to bake one. Then compare the ingredients and nutritional information for each variety that matter to you.

What to consider What to check when buying Who it matters to
Sourdough and raising agents Read the product name and ingredients list; check whether yeast is listed alongside sourdough. If I specifically choose sourdough, I want to know what’s in the roll rather than relying on its name alone. This expectation is a top priority for around 33% of consumers.
When you’ll serve them Check whether the rolls are fresh or need baking, and follow the instructions for your appliance, including preheating. I want to serve the rolls as soon as the snacks are ready, so I need to know whether baking will fit into my plans. This is the main concern for around 25% of consumers.
Wholemeal and fibre Compare the proportion of wholemeal flour and the fibre per 100 g; the term ‘multigrain’ doesn’t tell you these values. If the rolls are the basis of my meal, I want to be able to compare their ingredients. Around 25% of consumers say wholemeal and fibre are their top priority.
Allergens and salt Read the current ingredients and allergen information; compare salt per 100 g and check whether iodised salt is listed. If you have a food allergy or a specific preference about salt, the label for that exact variety is what matters. This is the main concern for around 17% of consumers.

Common mistakes

  • Assuming ‘made with sourdough’ means ‘leavened with sourdough alone’

    The Albert Heijn and PLUS sourdough rolls reviewed list both sourdough and yeast. The Netherlands Nutrition Centre also distinguishes between bread made with sourdough and bread that can be called sourdough bread.

    If it’s important to you that sourdough is the only raising agent, check both the product name and the ingredients.

  • Assuming ‘multigrain’ means wholemeal

    The term multigrain doesn’t tell you how much wholemeal flour a roll contains or how much fibre it provides.

    Compare the ingredients and fibre per 100 g. For example, the wholemeal multigrain roll described by PLUS contains 56% wholemeal wheat flour and 7 g of fibre per 100 g.

  • Using the baking time for one variety for every roll

    Oven and air fryer instructions vary from roll to roll. A baking time that doesn’t include the required preheating may not fit your planned serving time.

    Follow the instructions on the pack you buy and allow time for preheating.

  • Guessing about allergens or iodised salt based on the type of bread

    Ingredients and allergen information vary between varieties. You can also only tell whether a roll contains iodised salt by checking the ingredients list for that specific product, not from the word ‘roll’.

    Check the current label every time you buy, including any ‘may contain’ warnings if they’re relevant to your choice.

Brands to consider for rolls

Albert Heijn

Albert Heijn describes white and wholemeal sourdough rolls weighing 115 g each, for anyone looking for a fresh roll.

  • The two varieties give you a choice of white or wholemeal.
  • Both ingredients lists mention yeast as well as sourdough. Check the pack, as product information can change.

Jumbo

Jumbo lists white and multigrain sourdough rolls, among other options, in packs of four.

  • The packs mentioned contain several rolls to serve at the same time.
  • Check the ingredients, allergens and preparation instructions on the pack for the variety you choose.

PLUS

PLUS describes bake-at-home sourdough rolls, including spelt and multigrain varieties.

  • According to PLUS, the spelt and multigrain varieties reviewed can be baked in an air fryer for 4 minutes at 200 °C after preheating.
  • These sourdough varieties also contain yeast. Use the instructions on the specific pack to plan when to serve them.

Dirk

Dirk describes a pack of four 1 de Beste Rustic Multigrain bake-at-home rolls.

  • A multipack may suit you if you’re serving several snacks in rolls.
  • Don’t assume this multigrain variety is a sourdough roll based on its name; check the label if sourdough is important to you.

ALDI

ALDI describes a white roll sold individually.

  • Buying rolls individually is handy if you only need a few.
  • Check the ingredients in store if you’re specifically looking for a sourdough roll.

Lidl

You can check the local range of rolls at Lidl when doing your shopping for a snack night.

  • The current leaflet and your chosen store can help you plan your shopping trip.
  • Check the pack of any rolls on the shelf for sourdough, ingredients and preparation instructions.

Rolls at Joybuy

This selection suits a snack night when you’re looking for several rolls with sourdough as an ingredient. Check the pack for serving instructions.

g'woon white rustic rolls, 4 pack

g'woon white rustic rolls, 4 pack

A pack for anyone wanting to serve several rolls containing sourdough at their snack night.

The ingredients list 8% sourdough, yeast and iodised salt. So sourdough isn’t the only raising agent listed. Check the pack for preparation instructions and current allergen information.

View at Joybuy

Frequently asked questions

Is a sourdough roll automatically sourdough bread?

No. According to the Netherlands Nutrition Centre, the name sourdough bread is subject to requirements about the raising agent used. The Albert Heijn and PLUS sourdough rolls reviewed also list yeast, so check both the product name and the ingredients list.

Can you quickly bake sourdough rolls in an air fryer?

Yes, if the variety has suitable air fryer instructions. For the spelt and multigrain sourdough rolls reviewed, PLUS recommends preheating to 200 °C and then baking for 4 minutes. For other rolls, follow the instructions on their own packaging.

Does every roll contain iodised salt?

Don’t assume so. Iodised salt is listed in the ingredients for the Albert Heijn and PLUS rolls reviewed, as well as the g'woon rolls shown here. Check whether it’s listed for the variety you buy.

What should you check if you have a food allergy?

Read the allergen information on the packaging of the exact roll you’re buying, including any relevant ‘may contain’ warnings. The varieties reviewed list different cereals containing gluten; the name of the type of bread is no substitute for checking the label.