Who are these options for?

Holidaymakers who want to eat straight away

A fresh sourdough roll is ideal for lunch soon after you buy it, with no need to bake it at your destination. Check the storage instructions for the bread you buy.

Campers with an oven or air fryer

Bake-at-home rolls let you choose when to prepare them. Before buying, check that the appliance available can be used as directed on the packaging.

Shoppers who want to compare labels

If you look for particular grains, fibre, iodised salt or allergen information, the details for the exact product are more useful than the word ‘sourdough’ on the front of the pack.

What should you look for when buying?

First, decide whether you want to eat the rolls straight away or bake them at your holiday accommodation. Then compare the labels and packaging of the options that suit your plans.

What to consider What to check before buying Who it matters to
Sourdough and recipe Check which sourdough and grains are used, and whether a sourdough percentage or yeast is listed. If I’m choosing sourdough in particular, I want to see what’s in the roll. That sourdough profile is the main consideration for around 30% of consumers.
Nutrition information and allergens Compare wholemeal flour, fibre per 100 g, allergens and whether iodised salt or baker’s salt is listed. If you choose rolls by reading the label, you’ll want to know which ingredients suit your preferences. This is the main concern when buying for around 30% of consumers.
Preparation and storage Check the preparation method, the appliance you have available and the storage instructions. Also bear in mind that perishable fillings need to be kept chilled. At my holiday accommodation, I want to know whether I can bake the rolls and when I can eat them. Around 20% of consumers prioritise this practical planning.
Packaging and retailer Check how many rolls are in each pack and whether your preferred option is available from your retailer. If you’re planning what to buy for a trip, you’ll want to find a pack size that suits you without having to choose a different option. This matters most to around 20% of consumers.

Common mistakes

  • Assuming sourdough means no yeast or allergens

    The ingredients lists for the AH and PLUS sourdough products mentioned include gluten-containing cereals; several options also list yeast. Albert Heijn’s organic seeded roll also contains sesame and soya.

    Read the ingredients and allergens list for the exact product, even if you’ve bought a similar roll before.

  • Assuming organic or sourdough means iodised salt is listed

    According to the Voedingscentrum, baker’s salt isn’t compulsory in bread. So you can’t tell whether a roll contains iodised salt just from the words ‘organic’ or ‘sourdough’.

    Look for iodised salt or baker’s salt on the label.

  • Taking bake-at-home rolls without checking the appliance

    The preparation instructions for the PLUS bake-at-home options mentioned here call for an oven or air fryer. Without a suitable appliance, you won’t be able to prepare the rolls as directed.

    Check the packaging and the appliances available at your holiday accommodation before buying.

  • Focusing only on the bread and forgetting the filling

    If you’re taking filled rolls on a journey, perishable fillings need to be kept chilled, especially in warm weather.

    The Voedingscentrum recommends using a good cool box with ice packs or an electric cool box to keep food chilled on the go. If you can’t keep it properly chilled, choose a less perishable filling.

Brands to compare for rolls

Albert Heijn

The AH Liefde & Passie range includes a white sourdough roll and an organic seeded option.

  • The ingredients for the white option include sourdough and iodised salt.
  • The seeded option lists ingredients including wheat sourdough, sesame and soya. Check the label for that exact product to see whether it contains iodised salt.

Jumbo

As well as regular rolls, Jumbo offers white and multigrain sourdough rolls.

  • These options give you a useful basis for comparing recipes and packaging.
  • Check the product page or the label of your chosen option for its ingredients and allergens.

PLUS

PLUS lists a fresh white sourdough roll, as well as bake-at-home spelt and multigrain options made with sourdough.

  • For the bake-at-home options mentioned, PLUS lists the ingredients, allergens and preparation instructions.
  • Follow the instructions on the exact pack, as they may differ between options.

ALDI

ALDI offers individual rolls as well as a range of bake-at-home rolls.

  • An individual roll may suit you if you’re looking for bread to eat straight away.
  • If you specifically want sourdough, check the description and ingredients of the roll in store.

Dirk

Dirk offers a pack of four white bake-at-home rolls.

  • The pack makes it clear how many rolls you’ll be baking.
  • Check the label if sourdough is a requirement for you.

Lidl

Lidl offers white rolls as part of its freshly baked bread range.

  • Lidl provides ingredients and allergen information for its freshly baked bread.
  • The freshly baked range may vary by store. Check in store which roll corresponds to which ingredients list.

Rolls at Joybuy

These white rolls may suit you if you’re looking for an option that lists sourdough. Before choosing them for your holiday, check the packaging to see whether they’re ready to eat or need to be baked first.

g'woon white rustic rolls, 4 pack

g'woon white rustic rolls, 4 pack

A good choice if you’re looking for a roll that lists sourdough. According to the Joybuy product information, these white rolls contain 8% sourdough and iodised salt. Check the packaging for preparation instructions and the latest allergen information before taking them with you.

View at Joybuy

Frequently asked questions

Are sourdough rolls always yeast-free?

No. The ingredients lists for several of the AH and PLUS sourdough products mentioned also include yeast. Always check the list for the exact option.

How can I tell whether a roll contains iodised salt?

Look for iodised salt or baker’s salt in the ingredients list. According to the Voedingscentrum, baker’s salt isn’t compulsory in bread, so don’t rely solely on the words ‘sourdough’ or ‘organic’.

How should I store rolls until I leave?

Follow the storage instructions and date on the packaging of your rolls. The Voedingscentrum also provides storage advice for white baguettes, but this doesn’t replace the product-specific instructions for rolls.

Do I need a cool box for filled rolls when travelling?

If your filling needs to stay chilled, it’s important to use a suitable cool box with ice packs or an electric cool box. The Voedingscentrum recommends choosing a less perishable filling if you can’t keep it properly chilled.